Welcome!

News Feed Item

Lee National Denim Day® Rises Above Breast Cancer, Calling All To Go Casual To Finish The Fight

Thousands across the country will celebrate Lee National Denim Day and National Breast Cancer Awareness Month by wearing jeans and donating $5 to fund the American Cancer Society's life-saving research and support services

MERRIAM, Kan., Oct. 4, 2013 /PRNewswire/ -- Today, Lee National Denim Day celebrates National Breast Cancer Awareness Month with one important goal – raising critical funds for American Cancer Society®'s breast cancer research and support programs. In the United States, 234,580 new cases of invasive breast cancer will be diagnosed this year, and today thousands of people nationwide will celebrate Denim Day® by wearing their jeans and donating $5 to this cause. Since its inception in 1996, Denim Day has raised more than $89 million to fight breast cancer, and today we hope to add millions to that total. With the American Cancer Society as Denim Day's beneficiary, funds raised will support life-saving screenings in communities nationwide; provide a free place to stay for those traveling away from home for cancer treatment; and invest in groundbreaking cancer research.

Leading the effort is Lee National Denim Day's 2013 survivor ambassador Amy Slater. As an avid runner and triathlete, Slater was stunned when she was diagnosed with stage III breast cancer at the age of 40. Beginning chemotherapy in February of 2013, she continues to fight valiantly with the daily encouragement of her friends. Every day, the American Cancer Society provides information, day-to-day help and emotional support for cancer patients like Amy.

"By joining together on Lee National Denim Day, we can all be a part of a nationwide support team to ensure no woman fights this disease alone," says Slater. "When I first found out I had breast cancer, the first thing I did was turn to my friends and family for support. It's the little things they do, like helping me run errands, that keep me going."

Fifty percent of net proceeds raised through Lee National Denim Day will benefit community-based programs, including breast cancer screenings and the American Cancer Society Hope Lodge® initiative, which provides cancer patients and their families a free place to stay when they have to travel away from home for treatment. In 2012, Hope Lodge facilities across the country provided approximately 50,000 nights of free lodging to nearly 41,000 patients and caregivers – saving them nearly $26 million in lodging expenses.

The remaining proceeds of Lee National Denim Day will help fund American Cancer Society's national research grants to find cures for breast cancer. As the largest private, not-for-profit funder of cancer research, the Society has contributed to nearly every cancer breakthrough in recent history. Their funded researchers have helped develop the drugs to treat advanced breast cancer and have shown that mammograms are the most effective form of detection. One in every two women newly diagnosed with breast cancer reaches out to the American Cancer Society for help and support.

"The fighting spirits found in Amy and survivors throughout the country are an inspiration to all who are touched by breast cancer," said Liz Cahill, vice president of marketing at Lee. "We are thrilled to partner with the American Cancer Society for a second year and stimulate millions into action to help forward our shared goal to help aid and empower those affected by the disease."

Lee National Denim Day is committed to improving the everyday lives of those with breast cancer – past, present and future. Since its inception in 1996, the program has raised more than $89 million in this effort.

It's not too late to hold your own Denim Day – we're celebrating all month long! Register your team at www.DenimDay.com. Donations will be accepted through December 31, 2013.

About Lee Jeans
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

Media Contact:
Jane Monaghan, 816.423.6054, [email protected]

 

Lee National Denim Day Ambassador Amy surrounded by her team of supporters: Diane, Stephanie and Danny.

 

Lee National Denim Day 2013

 

Video with caption: "Lee National Denim Day 2013 survivor ambassador Amy Slater shares her breast cancer journey and participation in Denim Day." Video available at:  http://youtu.be/PzprjsluLmc

Image with caption: "Lee National Denim Day Ambassador Amy surrounded by her team of supporters: Diane, Stephanie and Danny." Image available at: http://photos.prnewswire.com/prnh/20130603/MM24448-a

Image with caption: "Lee National Denim Day 2013." Image available at: http://photos.prnewswire.com/prnh/20130603/MM24448-b

SOURCE Lee Jeans

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...