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ZTE USA Announces Its First Corporate Partnership and Consumer Marketing Push in Conjunction With the Houston Rockets
|By Business Wire
|October 5, 2013 11:06 PM EDT
The Houston Rockets and ZTE USA, the fastest-growing smartphone provider
in the United States, jointly announced their first partnership, making
ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA
season. The partnership is the first of its kind for ZTE globally and
the first big consumer marketing push in the U.S. since the company
entered the States 15 years ago.
Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., presents the new ZTE Grand S to Houston Rockets star forward Chandler Parsons and team CEO Tad Brown during a celebration in which the company was named the official smartphone of the Houston Rockets. (Photo: Business Wire)
As part of the partnership, ZTE will have an opportunity to engage
directly with the fans of the Rockets around the world through a variety
of avenues, including key Rockets events, television and digital
exposure, and customized in-game activation
Both the Rockets and ZTE brands are debuting new, more powerful lineups
this year. ZTE is launching two new smartphones – the ZTE Grand S and
the ZTE nubia 5 – while the Rockets have a highly anticipated new roster
featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons.
Moreover, both brands are expanding globally, with ZTE providing its
technology to more than 500 carriers and operators in more than 160
countries, and the Rockets reaching more than 325 million people
worldwide, through more than 30 different networks throughout the world.
“The Houston Rockets are a perfect match for ZTE’s first corporate
sponsorship in the U.S. ZTE and the Rockets are both global brands
bringing powerful lineups to excite both sports and tech enthusiasts
across the country,” said Lixin Cheng, Chairman and CEO, ZTE USA.
“Houston, and the U.S. at large, is a key market for ZTE going forward,
building on our already 15-year track record of bringing robust yet
affordable technology to U.S. carriers and consumers alike.”
ZTE and the Rockets announced this partnership in a special press event
just before the first preseason game on Saturday, October 5. Houston is
an important market for the Richardson, Texas-based ZTE USA. It is one
of the top wireless markets in the country and many of ZTE’s carrier
partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost
Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have
large presences there.
“We welcome ZTE to the Houston Rockets family,” said Rockets CEO Tad
Brown. “Together we aspire to create a partnership that will go above
and beyond a simple sponsorship, into a joint effort that will attract
fans locally and globally.”
Under the terms of the agreement, ZTE will receive corporate sponsor
status, including use of Rockets marketing rights, TV-visible branded
signage, hospitality and presenting sponsorship of tonight’s preseason
opener, where the partnership and ZTE’s new devices were revealed.
Looking forward, ZTE will treat fans to giveaways and promotions
throughout branded kiosks at Toyota Center home games and through
in-game activations. ZTE will also be the presenting sponsor of the
Rockets upcoming Blacktop Battle and will participate in the Season of
Giving community program.
About ZTE USA
ZTE USA (http://www.zteusa.com/),
a subsidiary of ZTE Corporation, is a leading global provider of mobile
handsets, telecommunications equipment and network solutions. Operating
since 1998, ZTE USA is dedicated to making cost-efficient, quality
communications technology accessible to all. The company provides a
magnitude of devices to every major US-based carrier generating over $16
billion dollars’ worth of business for U.S.-based companies and devotes
more than 10 percent of its revenue to R&D. ZTE USA is headquartered in
Richardson, TX and operates 11 Sales Offices, 5 R&D centers and 1
Distribution Center ZTE is ranked as the country’s fourth-largest
supplier of mobile devices overall, and third-largest supplier of
prepaid devices, by independent analysts.
For more information, please connect with us on our social networks – http://www.twitter.com/ZTE_USA
About the Rockets
Established before the 1967-68 NBA season, the Rockets began calling
Houston home prior to the 1971-72 season. The 2013-14 campaign marks the
47th season of Rockets basketball. Under the ownership of
Leslie Alexander, the Rockets brought Houston its first two major
professional sports titles by winning back-to-back NBA Finals in 1993-94
and 1994-95. Off the court, the Rockets franchise has set the standard
for community involvement. For more information, please visit www.rockets.com.
~ A NEW AGE ~
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131005005015/en/
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