Click here to close now.


News Feed Item

ZTE USA Announces Its First Corporate Partnership and Consumer Marketing Push in Conjunction With the Houston Rockets

The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season. The partnership is the first of its kind for ZTE globally and the first big consumer marketing push in the U.S. since the company entered the States 15 years ago.

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., prese ...

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., presents the new ZTE Grand S to Houston Rockets star forward Chandler Parsons and team CEO Tad Brown during a celebration in which the company was named the official smartphone of the Houston Rockets. (Photo: Business Wire)

As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation

Both the Rockets and ZTE brands are debuting new, more powerful lineups this year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia 5 – while the Rockets have a highly anticipated new roster featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons. Moreover, both brands are expanding globally, with ZTE providing its technology to more than 500 carriers and operators in more than 160 countries, and the Rockets reaching more than 325 million people worldwide, through more than 30 different networks throughout the world.

“The Houston Rockets are a perfect match for ZTE’s first corporate sponsorship in the U.S. ZTE and the Rockets are both global brands bringing powerful lineups to excite both sports and tech enthusiasts across the country,” said Lixin Cheng, Chairman and CEO, ZTE USA. “Houston, and the U.S. at large, is a key market for ZTE going forward, building on our already 15-year track record of bringing robust yet affordable technology to U.S. carriers and consumers alike.”

ZTE and the Rockets announced this partnership in a special press event just before the first preseason game on Saturday, October 5. Houston is an important market for the Richardson, Texas-based ZTE USA. It is one of the top wireless markets in the country and many of ZTE’s carrier partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have large presences there.

“We welcome ZTE to the Houston Rockets family,” said Rockets CEO Tad Brown. “Together we aspire to create a partnership that will go above and beyond a simple sponsorship, into a joint effort that will attract fans locally and globally.”

Under the terms of the agreement, ZTE will receive corporate sponsor status, including use of Rockets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of tonight’s preseason opener, where the partnership and ZTE’s new devices were revealed. Looking forward, ZTE will treat fans to giveaways and promotions throughout branded kiosks at Toyota Center home games and through in-game activations. ZTE will also be the presenting sponsor of the Rockets upcoming Blacktop Battle and will participate in the Season of Giving community program.


ZTE USA (, a subsidiary of ZTE Corporation, is a leading global provider of mobile handsets, telecommunications equipment and network solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communications technology accessible to all. The company provides a magnitude of devices to every major US-based carrier generating over $16 billion dollars’ worth of business for U.S.-based companies and devotes more than 10 percent of its revenue to R&D. ZTE USA is headquartered in Richardson, TX and operates 11 Sales Offices, 5 R&D centers and 1 Distribution Center ZTE is ranked as the country’s fourth-largest supplier of mobile devices overall, and third-largest supplier of prepaid devices, by independent analysts.

For more information, please connect with us on our social networks – and

About the Rockets

Established before the 1967-68 NBA season, the Rockets began calling Houston home prior to the 1971-72 season. The 2013-14 campaign marks the 47th season of Rockets basketball. Under the ownership of Leslie Alexander, the Rockets brought Houston its first two major professional sports titles by winning back-to-back NBA Finals in 1993-94 and 1994-95. Off the court, the Rockets franchise has set the standard for community involvement. For more information, please visit


More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...