Welcome!

News Feed Item

ZTE USA Announces Its First Corporate Partnership and Consumer Marketing Push in Conjunction With the Houston Rockets

The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season. The partnership is the first of its kind for ZTE globally and the first big consumer marketing push in the U.S. since the company entered the States 15 years ago.

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., prese ...

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., presents the new ZTE Grand S to Houston Rockets star forward Chandler Parsons and team CEO Tad Brown during a celebration in which the company was named the official smartphone of the Houston Rockets. (Photo: Business Wire)

As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation

Both the Rockets and ZTE brands are debuting new, more powerful lineups this year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia 5 – while the Rockets have a highly anticipated new roster featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons. Moreover, both brands are expanding globally, with ZTE providing its technology to more than 500 carriers and operators in more than 160 countries, and the Rockets reaching more than 325 million people worldwide, through more than 30 different networks throughout the world.

“The Houston Rockets are a perfect match for ZTE’s first corporate sponsorship in the U.S. ZTE and the Rockets are both global brands bringing powerful lineups to excite both sports and tech enthusiasts across the country,” said Lixin Cheng, Chairman and CEO, ZTE USA. “Houston, and the U.S. at large, is a key market for ZTE going forward, building on our already 15-year track record of bringing robust yet affordable technology to U.S. carriers and consumers alike.”

ZTE and the Rockets announced this partnership in a special press event just before the first preseason game on Saturday, October 5. Houston is an important market for the Richardson, Texas-based ZTE USA. It is one of the top wireless markets in the country and many of ZTE’s carrier partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have large presences there.

“We welcome ZTE to the Houston Rockets family,” said Rockets CEO Tad Brown. “Together we aspire to create a partnership that will go above and beyond a simple sponsorship, into a joint effort that will attract fans locally and globally.”

Under the terms of the agreement, ZTE will receive corporate sponsor status, including use of Rockets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of tonight’s preseason opener, where the partnership and ZTE’s new devices were revealed. Looking forward, ZTE will treat fans to giveaways and promotions throughout branded kiosks at Toyota Center home games and through in-game activations. ZTE will also be the presenting sponsor of the Rockets upcoming Blacktop Battle and will participate in the Season of Giving community program.

About ZTE USA

ZTE USA (http://www.zteusa.com/), a subsidiary of ZTE Corporation, is a leading global provider of mobile handsets, telecommunications equipment and network solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communications technology accessible to all. The company provides a magnitude of devices to every major US-based carrier generating over $16 billion dollars’ worth of business for U.S.-based companies and devotes more than 10 percent of its revenue to R&D. ZTE USA is headquartered in Richardson, TX and operates 11 Sales Offices, 5 R&D centers and 1 Distribution Center ZTE is ranked as the country’s fourth-largest supplier of mobile devices overall, and third-largest supplier of prepaid devices, by independent analysts.

For more information, please connect with us on our social networks – http://www.twitter.com/ZTE_USA and http://www.facebook.com/ZTEUSA.

About the Rockets

Established before the 1967-68 NBA season, the Rockets began calling Houston home prior to the 1971-72 season. The 2013-14 campaign marks the 47th season of Rockets basketball. Under the ownership of Leslie Alexander, the Rockets brought Houston its first two major professional sports titles by winning back-to-back NBA Finals in 1993-94 and 1994-95. Off the court, the Rockets franchise has set the standard for community involvement. For more information, please visit www.rockets.com.

~ A NEW AGE ~

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...