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Virtual Piggy Partners with OnTrees to Encourage Financial Education in the Home

Virtual Piggy, Inc. (OTCBB:VPIG), an innovator in safe youth payments, today announced that it has partnered with personal finance manager OnTrees to market the Virtual Piggy payment solution.

OnTrees is a free finance tool available on web and iPhone, designed to help people manage their money better. The relationship with Virtual Piggy will enable OnTrees to reach out to parents who value careful spending and the importance of household budgets. The partnership comes at a time when it has become increasingly important for parents to be able to monitor and control their child's spending, especially as online and in-app sales grow. From September 2014, financial education is to become part of the National Curriculum within UK schools.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use. Virtual Piggy will be promoting the OnTrees application via its new mobile app and its website.

Virtual Piggy General Manager EMEA, Joe Peden says, “We’re pleased to align with another company dedicated to teaching financial management. At Virtual Piggy, we believe in encouraging financial literacy at an early age and we’re excited to partner with OnTrees to further facilitate this.”

OnTrees Managing Director, Charlie Mortimer says, “We’re really excited about the partnership as there is significant crossover in our objectives, particularly in terms of increasing financial literacy. It’s vital that future generations learn the importance of looking after their own money and Virtual Piggy will be a great asset in helping us to promote this message.”

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About OnTrees

OnTrees is a free personal finance tool designed to help people manage their money better. It allows users to see a clear overview of their financial picture with all of their bank accounts and credit cards in one place. Our team are committed to helping users to understand their spending and make informed financial decisions. Since launching in November 2012, OnTrees has helped users to make sense of over £1 billion of spending, and this is just the beginning. To find out more, please visit www.ontrees.com, download our app or email us on [email protected] – we’d love to hear from you.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

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