How to Increase Mobile App Popularity

Some tips how to increase your mobile app popularity.

There are millions of apps in the Apple, Google and Windows apps stores, but why do some of them gain great populatity while the others are lost in the crowd and never found and loaded? The question is simple: people don't know about your application and can't find find it. So, what can be done in such situation? Here are some tips how to increase your mobile app popularity.

Free Version of the App

Free version very effectively raises the sales fee. For the user, this is a great opportunity for users to get acquainted with the application, for the developer - to tell about the benefits of the paid version.


Crossplatform apps are becoming more and more popular as there are lots of advantages over native apps. And the main one is that sich apps allow not to ignore the devices and platforms that your customers use.

New Icon

Even if you think you have a great icon, make experiments. Hold up testing, try different options. Don't be afraid to do something wrong. even if users don't like new designs, you will get priceless feedback.

Change apps description in stores

Sometimes people don't install the app just ‘cause ... they don't like the description of the it. Does it sound too official? Or vice versa too informal? Try to write the description which would be appealing for your potential customers.

Discount Shares and Giveaways

Don't be scared to give your apps for free or with great discount. These actions will increase the total number of users and, as a consequence, more natural advertising by word of mouth. And you will earn great reputation.

Chat with bloggers and journalists

It is important to attend various conferences, meetings where you can meet the reporters personally. Find out the most influencial bloggers in your niche and write letter to them. This is a long-term job, which requires the full attention and impact. It won't be enough if TechCrunch writes about you, you need to build a continuous presence in the Net.

Pay Attention to App Rating

Besides the obvious reasons for important rating of your application, it will also help in dealing with the press. If a journalist find out about you for the first time, he will pay attention to the app rating, and the total number of ratings. It is quite possible, that it will affect his decision to write about you or not. Most importantly, it will help to achieve high ratings and good reviews - the quality of the application, the lack of bugs, easiness to use.

Periodically, you can ask the user to rate your application, but here too many nuances in such offer, you should offer it only the most active and loyal users. Obviously, if a person uses your application for several weeks or months, he likes it and most likely, he will leave a good review. You should not suggest to rate it on the day of the major release or update, when you are not 100% sure what no errors and crashes will happen.

Regular updates

Each update provides a new opportunity to draw the users' attention. Usually the update is followed by a surge in attendance. As a consequence your retention is increase - the percentage of people who have returned to the application within 30 days after the first run , and decreases churn rate - the percentage of people who have deleted the application.

Email Campaign

Some people say that email marketing is dead, but that's not true. The secret is that ssers should get useful messages. Think of how the new app feature will help a specific user, what problem it will solve. Experiment with the format, timing, and frequency of newsletters to find the best option.

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Nasty Creatures provides full range of services in enterprise, mobile and digital publishing domains from discovery (analysis and strategy development), design & development to robust support and marketing. We're innovative, we're client-oriented, we're following agile methodologies and we're nasty only to competitors!

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