Welcome!

News Feed Item

Engage Mobility Leverages Robust 'Big Data' Database of 40 Million Mobile Users

Mobile Marketing to Influence $700 Billion in Retail Sales by 2016 According to Deloitte

ORLANDO, FL -- (Marketwired) -- 10/10/13 -- Engage Mobility, Inc. (OTCQB: ENGA), a provider of mobile marketing technologies and solutions, today announced its utilization of an extensive 'Big Data' database of mobile users totaling more than 32 million consumers and 8 million businesses. This resource is a fundamental element of the Company's Mobile Engagement System™, a proprietary platform that helps retailers and mobile marketers reach relevant potential customers.

The market opportunity for mobile marketing and associated technologies is staggering. Deloitte recently found in a study that 5% of in-store purchases were influenced by mobile in 2012, a figure that is expected to grow to 20% by 2016, amounting to $628-$752 billion in mobile-influenced retail sales.

Engage Mobility's rich database is constantly improved and expanded as its platform is continuously acquiring new users. The Mobile Engagement System implements cutting-edge mobile technology such as geo-targeting, geo-fencing, but also incorporates social insights, loyalty, sharing and rewards programs, as well as real time robust analytics. This technology initiates high-quality customer acquisition as retailers communicate with consumers of the right demographic for their product. Furthermore, as retailers implement Engage's program to attract customers, new data is gathered which enriches existing and future data pools. The more information available on a given user, the more tailored the conversation can be. Engage's database is fully opt-in and abides by all privacy laws. This data is extremely valuable, as mobile marketing becomes the go-to method to create in-store sales. The Engage 'Big Data' Consumer Database has 23 basic columns of demographics per record and over 70 categories of interests. Business data includes geo-location, industry (SIC/NAISC) codes, company revenues, employee size, and titles of executives.

"Engage offers mobile marketers a database of more than 40 million consumers and businesses, a huge pool through which to cultivate relevant and loyal customers and partnerships," explained James Byrd, CEO of Engage. "This is a database that the founders of our Company have cultivated and built over years of being in the direct marketing and data management business, and we are fortunate to have such an asset as a central part of our business offering. Our Mobile Engagement System leverages this information and segments relevant users based on demographics and geography to maximize engagement and conversion-to-sales rates. We are well positioned as mobile marketing becomes integrated with in-store sales towards the goal of customer acquisition and customer engagement. Our clients can track potential customers on our backend data platform, which can lead to repeat sales and product advocacy."

About Engage Mobility, Inc.

Engage Mobility, Inc. (OTCQB: ENGA) is a provider of mobile marketing technologies and solutions that help businesses acquire new customers and keep existing customers engaged. Augmented reality content, mobile coupons, push notifications, geo-targeting and loyalty rewards programs are all used to build brand loyalty. The Company's pricing model enables businesses of every size to realize a superior return on their mobile marketing dollar. Gartner Group forecasts $21 billion will be spent on mobile ads by 2015. The Mobile Engagement System™ is a proprietary technology that delivers a value-added service to the consumer and corporate customers. The system integrates a cutting-edge augmented reality app with a proprietary cloud- based video delivery system, a mobile CRM, Dynamic Data™ delivery system, and access to Engage's substantial database of over 40 million consumers and businesses. Engage operates from offices in Orlando, Kansas City and Salt Lake City.

Disclaimer Regarding Forward Looking Statements

Any statements contained herein that are not historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are made subject to certain risks and uncertainties, which could cause actual results to differ materially from those presented. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only to the date such information was released. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after release of this information.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Robert Haag
IRTH Communications
Email Contact
1-866-976-IRTH (4784)

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...