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A Great Success for "ethica ~Good for Me, Good for the World~" Press Reception

TRANSMEDIA Co., Ltd. (Minato-ku, Tokyo, CEO: Kentaro Ohtani) organized a press reception on September 27th to celebrate the grand opening of ethical-conscious web magazine, "ethica ~good for me, good for the world~" ( The reception was a great success with 125 attendees including media and ethical industry participants.

From left, 2012 Miss Universe Japan, Miss. Ayako Hara, 2013 Miss Universe Japan Finalist, Miss. Erik ...

From left, 2012 Miss Universe Japan, Miss. Ayako Hara, 2013 Miss Universe Japan Finalist, Miss. Eriko Nakamura, and 2013 Miss Universe Japan Finalist, Miss. Haruka Nagao. (Photo: Business Wire)

At the reception, executive editor of “ethica” and CEO of TRANSMEDIA Co., Ltd., Kentaro Ohtani had presented future prospects of “ethica”, along with video message from ethical conscious journalist, Ms. Yoshiko Ikoma and 2013 Miss Universe Japan, Miss. Yukimi Matsuo. Ethical fashion show produced by Fuki Aso, supervisor of “ethica”, followed.

In the fashion show, 2013 Miss Universe Japan Finalist Miss. Haruka Nagao appeared in organic silk and cotton-mixed material mini-dress from the collection -- Little Black Dress -- by People Tree. Then 2013 Miss Universe Japan Finalist Miss. Eriko Nakamura dressed in suit by London ethical fashion brand, INHEELS. The suit is bamboo and organic cotton-mixed material, and the stud necklace was made from metal of unexploded bombs in the minefield in Cambodia.

2012 Miss Universe Japan, Miss. Ayako Hara had the honor of closing the show. She appeared in Japan-made CIL dress. The leather bolero jacket is processed by earth-friendly vegetable tannin, printed by a vintage foil. After the show, “ethica” supervisor Fuki Aso and the 3 models talked about the discerning points of their dresses and ethical activities that they participate in.

After the fashion show, Ms. Alisa Durbrow, the image character for MIZUNO Corporation’s women targeted brand “+ me”, appeared and talked about “good for me” beauty tips and sports. Ms. Durbrow introduced what motivated her to exercise, and physical and mental changes experienced through it. Lastly, she recommended sports from ethical point of view to “ethica” readers.

With the cooperation of INHEELS and sponsor WELEDA JAPAN Co., Ltd., “ethica” original canvas bag was prepared as a gift to the guests, along with special sponsor Nature’s Way Co., Ltd.’s products (WELEDA, naturaglacé, chant a charm and BIOLAB), and tote bag by sponsor MIZUNO Corporation.

Feedback such as “the image toward ethical fashion had changed”, “have expectation toward new media ‘ethica’” and “will keep an eye for ‘ethical’ from now on” obtained from those attended the reception.

Newly launched on August 23rd, Zexy Premier’s chief editor Ms. Kobayashi and the editorial department had attended and exhibited Zexy Premier at the site. Zexy Premier and “ethica” will continue to enhance ethical wedding.

After the grand opening, “ethica ~good for me, good for the world~” is now providing ethical conscious information such as celebrity interviews (the first celebrity is Ms. Erika Sakurazawa, the manga artist), “Mayu’s Kitchen” to deliver French and Japanese food culture from Paris, and special column by Mr. Kazutoshi Shimizu, the author of “Hula Girl 3.11”. Not just enriching the contents, a system which features the most viewed article on a real-time basis had installed in order to improve the audience usability.

“ethica” will form alliance with media, for example appear on radio, and enrich ethical wedding contents, and propose sustainability of individual and the world as the first ethical conscious magazine in Japan.


Press Reception "ethica ~good for me, good for the world~"

Date & Time:   Friday, September 27th, 6.30PM – 8.00PM
Venue: International House of Japan, Iwasaki Koyata Memorial Hall


5-11-16 Roppongi, Minato-ku, Tokyo

Toei Oedo Line Azabu-juban Station 5 min. from Exit 7
Tokyo Metro Namboku Line Azabu-juban Station 8 min. from Exit 4
Tokyo Metro Hibiya Line Roppongi Station 10 min. from Exit 3
Content: Introduction of “ethica”, ethical fashion & talk show, ethical companies’ booth


Founded in 1921 in Switzerland, pioneer brand in natural cosmetics which are present in 53 countries. Founded by Dr. Rudolf Steiner, the philosopher who originated bio-dynamic cultivation. Weleda has embodied sustainable development since 1921.

Nature's Way Co., Ltd.
Nature’s Way is the pioneer of natural cosmetics in Japan. The first company to import natural cosmetics, and now one of the companies to develop natural cosmetics within own factory. Delivers high quality products under the company philosophy “Creating Beauty and Health through Harmony with Nature”.


MIZUNO Corporation
“Contributing to society through the advancement of sporting goods and the promotion of sports” is the corporate philosophy. Developed conceptual apparel “+ me” generated by female employees project team.


INHEELS came from ethical leading country, London. Launched in 2012, and is providing cool and urban ethical fashion.

Founded in 2001. Main theme is to hand the traditional craftsmanship to the next generation. Introduces original textile clothing which leaves impression to those who had worn it. Uses natural material such as eucalyptus and produces in collaboration with the craftsman.

People Tree
Founded by Ms. Safia Minney, who was selected as “one of the world’s most outstanding social entrepreneurs”. The objectives of the foundation were environmental protection and assistance to developing countries. Provides goods, accessories and food developed in 10 Asian, African and South American countries.

“ethica” Media Information

The concept of ethica is "good for me, good for the world," aims to present ideas that improve the lives of individuals and the world as a whole, gathering sustainable and ethical editorial contents. It is under the supervision of Fuki Aso, who has held various positions as editorial director for various women's magazines, such as OZ Wedding or Regina, and Kentaro Ohtani, CEO of TRANSMEDIA and a senior media production executive, with more than 13 years of experience in print media, video and digital media. The ethical topics selected to target women in their 20's to 30's focuses on lifestyle information and hints, adding fashion and smartness to the lives of the readers, while contributing to create a more sustainable world.

ethica website:
ethica on Facebook:
ethica on Twitter:
Publisher: ethica Executive Committee
Editor: TRANSMEDIA Co., Ltd.

”Good for me, good for the world” Executive Committee

Organized by TRANSMEDIA Co., Ltd. along with cooperation of ethical conscious companies and collaborators to provide ethical lifestyle arranged to fit Japanese style. Not only to women who are sensitive about ecological or social, but to those who are more into cleverly choosing authentic things in work, lifework and nurturing which brings happiness to their loved ones. The committee proposes “good for me, good for the world” lifestyle ideas. We aim for the people, the world and environment to develop better relationship.

About TRANSMEDIA Co., Ltd.

TRANSMEDIA is a creative agency specialized in PR strategy and video production. TRANSMEDIA puts its boutique agency's creativity and its agility at work to provide comprehensive planning services to our clients within their budget, supporting them all the way from business planning to product activation.

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