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Trillium Software Delivers Data Quality Value for Microsoft Dynamics CRM 2013

Trillium Software to Support and Stream Dynamics CRM Launch Event on November 4 From Barcelona, Spain; Leading Data Quality Solutions Provider Continues to Empower Sales and Marketing Professionals With Complete, Accurate Customer Information

BILLERICA, MA -- (Marketwired) -- 10/17/13 -- Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading global data quality software and solutions provider, today announced its support and seamless integration with Microsoft Dynamics CRM 2013, formerly code-named "Orion," to continue offering robust Data Quality solutions for the Dynamics CRM market. By enabling sales and marketing teams to create and maintain high quality data for lead, contact, and customer account information in real-time, organizations can optimize their pipeline and upsell solutions, improve campaign management, and greatly bolster customer relationships.

Trillium Software executive Steven Shissler will be speaking about "Dynamics CRM Data Quality Analysis" at the CRMUG Summit conference in Tampa on October 22, and Trillium invites organizations to register for a live Website stream of Microsoft's Dynamics CRM launch event on November 4, 2013 from Barcelona, Spain.

"The quality of CRM data is a major consideration for business professionals because data impacts and influences customer decisions and campaign strategies for growing your business," said Connor Marsden, US Director, Dynamics CRM at Microsoft. "Customers that invest in enabling data quality see a positive return in driving new Customer acquisition and revenue through Existing Customers."

Microsoft Dynamics CRM is not only where sales and marketing teams manage information, but it is also the source for a wide variety of organizational processes and analytics. Substandard data can be costly when leads are squandered and existing customer relationships are strained rather than maximized.

With Trillium Software System's plug in for Microsoft Dynamics CRM 2013, users can remediate and maintain high quality customer data for existing information, or automatically correct newly-entered data in real time on the fly. Business stakeholders can explore the current state of data, confirm quality issues, quantify conditions for improvement, and automatically remediate data issues directly. In addition, the ability to verify addresses, link contacts and accounts, as well as update leads and contacts on the fly enables an organization to standardize information based on their individual sales and marketing needs.

With the Trillium Software plug-in for Microsoft Dynamics CRM, users will be able to:

  • Automatically match and merge duplicate records to create one golden contact record for each customer or account;
  • Utilize newly-designed "pop up" windows to manage the relationship between multiple duplicate records;
  • Quickly and efficiently validate and remediate global postal code and address data for more than 240 countries worldwide;
  • Enrich customer data to help users more clearly understand their customer and prospect needs while optimizing up-sell and regional campaigns to grow the business.

"Companies often implement CRM systems in the hope of gaining a more complete picture of customers and prospects. However, research has shown that users routinely distrust the data within the system itself, creating a lack of value for their investment and impacting overall user adoption," said David Pietropaolo, vice president of Global Alliances at Trillium Software. "With Trillium Software, organizations using Dynamics CRM can rely on their data to provide a 360 degree view of the customer. Business users no longer need to question the quality of data, but instead, be assured that it will help nurture existing relationships and enable deeper engagement with potential new clients."

For more information on how Trillium Software delivers an accurate 360 degree view of customers within the Microsoft Dynamics CRM platform:

About Trillium Software

Trillium Software® is a business of Harte-Hanks, and the leading data quality software and services specialist in the world. Trillium's data quality experts help organizations achieve increased business value from their global data management initiatives by providing enterprise data profiling and data cleansing software solutions that collaborate with existing data systems and applications.

Trillium's data quality suite of products enable business executives and information technology professionals to profile, govern, manage, cleanse, and visualize data for CRM, MDM, regulatory and compliance, data warehouse and business intelligence initiatives. The company offers industry-specific business solutions that help solve data problems experienced by financial services, insurance, risk, healthcare and retail professionals. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality™, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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