Welcome!

News Feed Item

CORRECTING and REPLACING The Stephenz Group Launches inRetail, a New Division to Help Retailers Navigate Omnichannel Challenges

First sentence of the fourth paragraph should read: Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands... (sted: Ms. Loie Maxwell, Global Creative and Brand Executive, formerly Chief Creative Director with Target, CVS and over eight years with Mattel brands...)

Lance Thornswood (Photo: Business Wire)

Lance Thornswood (Photo: Business Wire)

The corrected release reads:

THE STEPHENZ GROUP LAUNCHES INRETAIL, A NEW DIVISION TO HELP RETAILERS NAVIGATE OMNICHANNEL CHALLENGES

Former Target Trailblazer Lance Thornswood Tapped To Lead inRetail

Today The Stephenz Group (TSG), one of Silicon Valley’s largest independent branding, marketing and digital agencies, announced the launch of a new division, inRetail. The specialized division will address the growing consumer demand for omnichannel retail—the always-on, always-available shopping that merges e-commerce and physical stores into a seamless shopping experience.

Leading the new division is Lance Thornswood, longtime GM of user experience, e-commerce and creative for Target.com and Interactive Marketing—and most recently, GM of Target India Marketing and Target’s global photography operation. During twelve years serving Target, both on the agency side and in-house, Mr. Thornswood was consistently recognized for his ability to blend creative, technology and operations to reinvent how Target’s guests interact with the brand in stores, online and across mobile and social media.

With 20+ years reinventing and building retail marketing, Lance has worked with retail giants like Apple, L.L. Bean, Marshall Field’s, JCPenney, Sears, Kmart, and more. Drawing on that background, he has brought together an experienced retail “dream team” of former colleagues with expertise in strategy, execution, in-store, e-commerce, mobile, social, creative, operations and technology—all focused on creating sustainable ways for retailers to deliver consistent cross-channel shopping experiences.

Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands, had first hand experience with Thornswood during their Target tenure and commented, “Lance and his team at inRetail bring a unique set of skills and services that no other agency can deliver. Their “insider experience” sets them apart from other agencies. I witnessed how Lance was able to re-invent Target’s weekly circular. We went from 50 regional versions to more than 200—and this was due to his ability to guide people through a complete reinvention of technology, operations and creative to build more than 200 brand-right versions every week of the year. This project alone was a game changer for Target. He understands the real-world challenges today’s retailers face, and he’s assembled an expert team to help retailers of all sizes succeed at omnichannel.”

inRetail’s parent, The Stephenz Group, Inc., brings a unique perspective to the retail sector, based on decades of experience with retail technology brands like Epson, Elo TouchSystems, Intermec, HP, Visa and Mastercard. “We saw a gap in the market,” commented Barbara Zenz, The Stephenz Group President and CEO. “There aren’t many agencies out there today with both a proven track record in retail technology and the in-house retail expertise required to enable exceptional consumer experiences across all touch points. We’ve combined the services of a world-class digital agency, a creative studio, and that of an IT consulting firm with the unique talents of industry experts to deliver the kinds of services retailers need to stay ahead of the omnichannel curve. Lance has worked inside the walls of some of the world’s most admired retailers, and this unique inside-out expertise will drive inRetail and offer something missing in the market.”

“Retailers have never had it tougher,” commented Thornswood. “Consumers want everything to be connected, and they want a single, seamless experience from their tablet to their desktop to the aisles of your stores, where they’re pulling out smartphones to compare your products and prices to everybody else’s. inRetail is a powerful new ally. With our insider knowledge of the retail industry and our ability to do everything it takes, we’re set to help retailers thrive in the face of a massive retail revolution.”

About The Stephenz Group and inRetail

The Stephenz Group is one of the largest independently-owned advertising agencies in Northern California. Based in San Jose, The Stephenz Group provides full-service integrated marketing communications to B2B and consumer technology clients, such as Epson, Qualcomm, HP and Samsung. In addition to inRetail, the company also has a full service design division called STUDIO that helps clients of all sizes to optimize their communications with high-quality, fast, and scalable design & production. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by AdAge. For more information, please visit stephenz.com or inRetailagency.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.