|By Business Wire||
|October 29, 2013 11:13 PM EDT||
First sentence of the fourth paragraph should read: Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands... (sted: Ms. Loie Maxwell, Global Creative and Brand Executive, formerly Chief Creative Director with Target, CVS and over eight years with Mattel brands...)
Lance Thornswood (Photo: Business Wire)
The corrected release reads:
THE STEPHENZ GROUP LAUNCHES INRETAIL, A NEW DIVISION TO HELP RETAILERS NAVIGATE OMNICHANNEL CHALLENGES
Former Target Trailblazer Lance Thornswood Tapped To Lead inRetail
Today The Stephenz Group (TSG), one of Silicon Valley’s largest independent branding, marketing and digital agencies, announced the launch of a new division, inRetail. The specialized division will address the growing consumer demand for omnichannel retail—the always-on, always-available shopping that merges e-commerce and physical stores into a seamless shopping experience.
Leading the new division is Lance Thornswood, longtime GM of user experience, e-commerce and creative for Target.com and Interactive Marketing—and most recently, GM of Target India Marketing and Target’s global photography operation. During twelve years serving Target, both on the agency side and in-house, Mr. Thornswood was consistently recognized for his ability to blend creative, technology and operations to reinvent how Target’s guests interact with the brand in stores, online and across mobile and social media.
With 20+ years reinventing and building retail marketing, Lance has worked with retail giants like Apple, L.L. Bean, Marshall Field’s, JCPenney, Sears, Kmart, and more. Drawing on that background, he has brought together an experienced retail “dream team” of former colleagues with expertise in strategy, execution, in-store, e-commerce, mobile, social, creative, operations and technology—all focused on creating sustainable ways for retailers to deliver consistent cross-channel shopping experiences.
Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands, had first hand experience with Thornswood during their Target tenure and commented, “Lance and his team at inRetail bring a unique set of skills and services that no other agency can deliver. Their “insider experience” sets them apart from other agencies. I witnessed how Lance was able to re-invent Target’s weekly circular. We went from 50 regional versions to more than 200—and this was due to his ability to guide people through a complete reinvention of technology, operations and creative to build more than 200 brand-right versions every week of the year. This project alone was a game changer for Target. He understands the real-world challenges today’s retailers face, and he’s assembled an expert team to help retailers of all sizes succeed at omnichannel.”
inRetail’s parent, The Stephenz Group, Inc., brings a unique perspective to the retail sector, based on decades of experience with retail technology brands like Epson, Elo TouchSystems, Intermec, HP, Visa and Mastercard. “We saw a gap in the market,” commented Barbara Zenz, The Stephenz Group President and CEO. “There aren’t many agencies out there today with both a proven track record in retail technology and the in-house retail expertise required to enable exceptional consumer experiences across all touch points. We’ve combined the services of a world-class digital agency, a creative studio, and that of an IT consulting firm with the unique talents of industry experts to deliver the kinds of services retailers need to stay ahead of the omnichannel curve. Lance has worked inside the walls of some of the world’s most admired retailers, and this unique inside-out expertise will drive inRetail and offer something missing in the market.”
“Retailers have never had it tougher,” commented Thornswood. “Consumers want everything to be connected, and they want a single, seamless experience from their tablet to their desktop to the aisles of your stores, where they’re pulling out smartphones to compare your products and prices to everybody else’s. inRetail is a powerful new ally. With our insider knowledge of the retail industry and our ability to do everything it takes, we’re set to help retailers thrive in the face of a massive retail revolution.”
About The Stephenz Group and inRetail
The Stephenz Group is one of the largest independently-owned advertising agencies in Northern California. Based in San Jose, The Stephenz Group provides full-service integrated marketing communications to B2B and consumer technology clients, such as Epson, Qualcomm, HP and Samsung. In addition to inRetail, the company also has a full service design division called STUDIO that helps clients of all sizes to optimize their communications with high-quality, fast, and scalable design & production. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by AdAge. For more information, please visit stephenz.com or inRetailagency.com.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 29, 2015 02:00 PM EST Reads: 483
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 29, 2015 01:00 PM EST Reads: 410
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 29, 2015 01:00 PM EST Reads: 348
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 29, 2015 12:45 PM EST Reads: 416
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 29, 2015 12:30 PM EST Reads: 421
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 29, 2015 12:00 PM EST Reads: 525
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 29, 2015 11:45 AM EST Reads: 324
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 29, 2015 11:30 AM EST Reads: 272
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 29, 2015 10:00 AM EST Reads: 201
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 29, 2015 09:45 AM EST Reads: 451
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 29, 2015 09:15 AM EST Reads: 344
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 29, 2015 08:45 AM EST Reads: 216
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 29, 2015 08:00 AM EST Reads: 270
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Nov. 29, 2015 07:00 AM EST Reads: 499
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 29, 2015 06:45 AM EST Reads: 742