Welcome!

News Feed Item

CORRECTING and REPLACING The Stephenz Group Launches inRetail, a New Division to Help Retailers Navigate Omnichannel Challenges

First sentence of the fourth paragraph should read: Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands... (sted: Ms. Loie Maxwell, Global Creative and Brand Executive, formerly Chief Creative Director with Target, CVS and over eight years with Mattel brands...)

Lance Thornswood (Photo: Business Wire)

Lance Thornswood (Photo: Business Wire)

The corrected release reads:

THE STEPHENZ GROUP LAUNCHES INRETAIL, A NEW DIVISION TO HELP RETAILERS NAVIGATE OMNICHANNEL CHALLENGES

Former Target Trailblazer Lance Thornswood Tapped To Lead inRetail

Today The Stephenz Group (TSG), one of Silicon Valley’s largest independent branding, marketing and digital agencies, announced the launch of a new division, inRetail. The specialized division will address the growing consumer demand for omnichannel retail—the always-on, always-available shopping that merges e-commerce and physical stores into a seamless shopping experience.

Leading the new division is Lance Thornswood, longtime GM of user experience, e-commerce and creative for Target.com and Interactive Marketing—and most recently, GM of Target India Marketing and Target’s global photography operation. During twelve years serving Target, both on the agency side and in-house, Mr. Thornswood was consistently recognized for his ability to blend creative, technology and operations to reinvent how Target’s guests interact with the brand in stores, online and across mobile and social media.

With 20+ years reinventing and building retail marketing, Lance has worked with retail giants like Apple, L.L. Bean, Marshall Field’s, JCPenney, Sears, Kmart, and more. Drawing on that background, he has brought together an experienced retail “dream team” of former colleagues with expertise in strategy, execution, in-store, e-commerce, mobile, social, creative, operations and technology—all focused on creating sustainable ways for retailers to deliver consistent cross-channel shopping experiences.

Ms. Loie Maxwell, a global creative and marketing executive who held brand leadership positions at Starbucks, Target, CVS/pharmacy, and Mattel brands, had first hand experience with Thornswood during their Target tenure and commented, “Lance and his team at inRetail bring a unique set of skills and services that no other agency can deliver. Their “insider experience” sets them apart from other agencies. I witnessed how Lance was able to re-invent Target’s weekly circular. We went from 50 regional versions to more than 200—and this was due to his ability to guide people through a complete reinvention of technology, operations and creative to build more than 200 brand-right versions every week of the year. This project alone was a game changer for Target. He understands the real-world challenges today’s retailers face, and he’s assembled an expert team to help retailers of all sizes succeed at omnichannel.”

inRetail’s parent, The Stephenz Group, Inc., brings a unique perspective to the retail sector, based on decades of experience with retail technology brands like Epson, Elo TouchSystems, Intermec, HP, Visa and Mastercard. “We saw a gap in the market,” commented Barbara Zenz, The Stephenz Group President and CEO. “There aren’t many agencies out there today with both a proven track record in retail technology and the in-house retail expertise required to enable exceptional consumer experiences across all touch points. We’ve combined the services of a world-class digital agency, a creative studio, and that of an IT consulting firm with the unique talents of industry experts to deliver the kinds of services retailers need to stay ahead of the omnichannel curve. Lance has worked inside the walls of some of the world’s most admired retailers, and this unique inside-out expertise will drive inRetail and offer something missing in the market.”

“Retailers have never had it tougher,” commented Thornswood. “Consumers want everything to be connected, and they want a single, seamless experience from their tablet to their desktop to the aisles of your stores, where they’re pulling out smartphones to compare your products and prices to everybody else’s. inRetail is a powerful new ally. With our insider knowledge of the retail industry and our ability to do everything it takes, we’re set to help retailers thrive in the face of a massive retail revolution.”

About The Stephenz Group and inRetail

The Stephenz Group is one of the largest independently-owned advertising agencies in Northern California. Based in San Jose, The Stephenz Group provides full-service integrated marketing communications to B2B and consumer technology clients, such as Epson, Qualcomm, HP and Samsung. In addition to inRetail, the company also has a full service design division called STUDIO that helps clients of all sizes to optimize their communications with high-quality, fast, and scalable design & production. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by AdAge. For more information, please visit stephenz.com or inRetailagency.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...