Welcome!

News Feed Item

Tor Myhren Appointed Worldwide Chief Creative Officer Of Grey

Award-Winning Creative Chief Integral To Grey's Success

NEW YORK, Oct. 30, 2013 /PRNewswire/ -- James R. Heekin III, Chairman and CEO of Grey Group, today announced that Tor Myhren will assume the role of Worldwide Chief Creative Officer of Grey.  He succeeds Tim Mellors who is retiring after a highly successful 15-year career at Grey in the U.S and U.K.

(Photo: http://photos.prnewswire.com/prnh/20131030/NY07646)

Myhren will continue as President and Chief Creative Officer of Grey New York, responsible for the overall creative product.  In addition, he will participate in global new business and chair the Grey Global Creative Council, comprised of the agency's senior creative leaders, charged with continuing to enhance its creative quality, talent and profile around the world.

Tor Myhren has played a pivotal role in the ongoing success of Grey New York.  The agency's flagship office has doubled in size, enhanced its talent ranks, creative product, digital prowess and new business performance, achieving its sixth record year of financial and creative performance in 2013.

"In addition to his creative talent, and intuitive feel for popular culture, Tor is a natural leader," Jim Heekin said.  "He has helped shape a highly innovative, infectious and winning culture in our flagship New York agency.  In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint."

Heekin continued, "What Tim has accomplished is the stuff of legend.  Under his creative leadership, together we have built Grey into a vital, stimulating, confident, winning agency which is respected and often feared by competitors.  He leaves with our everlasting gratitude and best wishes."

About Tor Myhren

Tor Myhren joined Grey New York as Chief Creative Officer in 2007.  He was promoted to President in 2010, the first creative person ever to lead the agency's flagship office.

Under his leadership, Grey has produced a raft of popular, highly-awarded advertising for such clients as DirecTV, Canon, NFL, Procter & Gamble's CoverGirl and Febreze, and he created the ETrade baby.  Grey's new business winning streak has included such blue-chip clients and brands as Gillette, Hasbro, Marriott Hotels and Resorts, AARP, Allergan, Pfizer's Advil, Kellogg's Pringles, Red Lobster, T.J. Maxx, Allianz, DirecTV and the NFL.

In 2013, Advertising Age named Grey to its prestigious A-List of the ten hottest shops in the U.S.  Grey New York was named to Creativity's A-List of the 10 most creative agencies in the world. And under Tor's leadership, Grey was twice named in Fast Company's "50 Most Innovative Companies in the World."

Tor Myhren has been named to the Creativity 50 list, Fortune 40 Under 40, Crain's 40 Under 40 and he has won every major creative award in the industry.

About Tim Mellors

Tim Mellors came into the Grey orbit in 1998 when Grey Group bought his successful agency, Mellors Reay, in London.  After a sabbatical in 2003, he took up the post of Chief Creative Officer of Grey North America, based in New York.  Jim Heekin appointed him Vice Chairman and Worldwide Chief Creative Director of Grey Group in 2007 and charged him with founding the Grey Global Creative Council.

A unique and inspirational evangelist for Grey's brand of "Famously Effective" work, Mellors has recruited world-class talent and mentored rising stars from Beijing to Rio.  Since 2007, Grey has won over 120 Cannes Lions.

Earlier in his career, Tim Mellors set London on fire at Saatchi & Saatchi, creating breakthrough work for British Airways, launching the Independent newspaper and catapulting Margaret Thatcher and the Conservatives into power.  Along the way, he worked at Publicis, GGT, FCB London, DDB and Lintas, amassing 15 Lions, 5 D&AD Pencils, the Grand Prix at the European Advertising Festival and serving on every major worldwide award jury.

While rising to the pinnacle of advertising, Tim has been a magazine journalist, commercial film director, BBC TV host, trained psychotherapist, renowned photographer, painter and poet.

About Grey

Grey is the advertising network of Grey Group.  Grey Group ranks among the largest global communications companies.  Its parent company is WPP (NASDAQ: WPPGY).  Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip client roster of many of the world's best known companies:  Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts and T.J. Maxx.   (www.grey.com

Contact: Owen Dougherty
212-546-2551

SOURCE Grey

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...