News Feed Item

RIDEMAKERZ® Vroooms Into Iconic FAO Schwarz® Fifth Avenue With Launch Of Unique Custom Car-Building Shop Experience

First 100 Customers in Attendance Will Receive a Complimentary RIDE

FALLS CHURCH, Va., Nov. 4, 2013 /PRNewswire/ -- From Myrtle Beach to Manhattan, RIDEMAKERZ® is officially driving into the Big Apple with the grand opening of a brand new 1,300-square foot experiential store-within-a-store at the legendary FAO Schwarz® Fifth Avenue, on Monday, November 11.

The grand opening ceremony will begin at 9:30 a.m. with a ribbon-cutting attended by VIP guests of RIDEMAKERZ and FAO Schwarz, as well as a local children's organization, The Boys & Girls Club of Kips Bay. RIDEMAKERZ is committed to supporting community involvement and is excited to offer this experience to select kids from The Boys & Girls Club, as well as a charitable contribution to the organization.     

The shop officially opens at 10 a.m. and RIDEMAKERZ will offer 100 complimentary RIDEZ, valued at $50 with no purchase necessary, to the first 100 people to arrive before 11 a.m. And, in celebration of Veteran's Day, Veterans visiting the store on November 11 will receive a complimentary RIDEMAKERZ baseball cap.

The FAO Schwarz flagship store in New York City is the fifth RIDEMAKERZ interactive retail shop, joining the other stores in Downtown Disney in Anaheim, California; Downtown Disney in Lake Buena Vista, Florida; Branson Landing in Branson, Missouri and Broadway at the Beach in Myrtle Beach, South Carolina, which opened first in 2007.

Resembling the look and feel of an authentic racecar garage, the RIDEMAKERZ shop offers a unique experience for kids or "customizers" ages 4 to 104 to build their own RIDE. Starting with a 1:18-scale body style (about the size of a football), customizers can choose from cool authentic cars like Corvette, Viper and Mustang, to entertainment or character favorites such as Lightning McQueen, Iron Man and Spider-Man. With more than 649 million possible combinations to trick out their RIDEZ, the customizable options include rims and tires, lights and sounds, accessories and decals, as well as the option to convert their creation into a fully functional radio controlled car!

"We are extremely excited to offer RIDEMAKERZ fans that live in and visit New York City with a custom car building experience in FAO Schwarz," said Norman Pozez, ZEO, RIDEMAKERZ. "Adding to customers' already exciting FAO Schwarz experience, our interactive shop is sure to provide kids and kids at heart, with an experience like none other within the Flagship Store."

"We are thrilled to welcome RIDEMAKERZ to FAO Schwarz Fifth Avenue. Their commitment to creativity and customization shines through in this new, immersive experience for kids and their families," said Mindy Clements, Vice President, Flagship Stores, Toys"R"Us.

A highlight of the store-within-a-store experience is the RIDEMAKERZ build table where customers can assemble their rides, attaching the body of the RIDEZ to the chassis and adding their custom rims and tires. RIDEZ start at $50, which includes the choice of any body style, working lights, working sounds, any rims, any tires and a freewheel chassis.

For a real race to the finish experience, participants can engage in the Pit Crew Challenge where their Build times can be compared against friends and family for ultimate bragging rights. And for birthdays, group outings or company team building, RIDEMAKERZ offers 'revved up' BASHES where friends can "Chooze, Customize & Cruize" home with their very own one-of-a-kind RIDEZ for a full-throttle experience.

Moving into the holiday season, RIDEMAKERZ will also offer special events, in-store and online deals and new products. The RIDEMAKERZ shop will be located on Level Two of FAO Schwarz Fifth Avenue in New York City.

RIDEMAKERZ is a fun and immersive building and customizing experience for the whole family, with more than one million RIDEZ built worldwide since its inception. This modern day car concept takes America's love of cars and the massive car customizing movement to the next level, creating a "build-a-car" workshop.  Its distinctive combination of real and online activities provides choice, unleashes creativity, encourages collaboration, fosters confidence and instills a sense of community.

For more information on RIDEMAKERZ, please visit www.RIDEMAKERZ.com and follow the company on Facebook at Facebook.com/Ridemakerz.  For additional information about FAO Schwarz, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

Since its inception in 2006, RIDEMAKERZ has been committed to the importance of play in the positive development of kids. Driven by real-world car culture and a passion for having fun, RIDEMAKERZ inspires self-expression through the creation of one-of-a-kind toy cars or RIDEZ. The brand's intense focus on detail, quality and the joy of creating something unique has won praise from kids, parents, educators, industry leaders and car enthusiasts alike. To learn more, visit RIDEMAKERZ.com.

About  FAO Schwarz
Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorated its 150th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company's extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer.

Video with caption: "Ridemakerz Interactive Retail Store Video." Video available at: http://www.youtube.com/watch?v=inz9zIGwgRE


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...