Welcome!

News Feed Item

RIDEMAKERZ® Vroooms Into Iconic FAO Schwarz® Fifth Avenue With Launch Of Unique Custom Car-Building Shop Experience

First 100 Customers in Attendance Will Receive a Complimentary RIDE

FALLS CHURCH, Va., Nov. 4, 2013 /PRNewswire/ -- From Myrtle Beach to Manhattan, RIDEMAKERZ® is officially driving into the Big Apple with the grand opening of a brand new 1,300-square foot experiential store-within-a-store at the legendary FAO Schwarz® Fifth Avenue, on Monday, November 11.

The grand opening ceremony will begin at 9:30 a.m. with a ribbon-cutting attended by VIP guests of RIDEMAKERZ and FAO Schwarz, as well as a local children's organization, The Boys & Girls Club of Kips Bay. RIDEMAKERZ is committed to supporting community involvement and is excited to offer this experience to select kids from The Boys & Girls Club, as well as a charitable contribution to the organization.     

The shop officially opens at 10 a.m. and RIDEMAKERZ will offer 100 complimentary RIDEZ, valued at $50 with no purchase necessary, to the first 100 people to arrive before 11 a.m. And, in celebration of Veteran's Day, Veterans visiting the store on November 11 will receive a complimentary RIDEMAKERZ baseball cap.

The FAO Schwarz flagship store in New York City is the fifth RIDEMAKERZ interactive retail shop, joining the other stores in Downtown Disney in Anaheim, California; Downtown Disney in Lake Buena Vista, Florida; Branson Landing in Branson, Missouri and Broadway at the Beach in Myrtle Beach, South Carolina, which opened first in 2007.

Resembling the look and feel of an authentic racecar garage, the RIDEMAKERZ shop offers a unique experience for kids or "customizers" ages 4 to 104 to build their own RIDE. Starting with a 1:18-scale body style (about the size of a football), customizers can choose from cool authentic cars like Corvette, Viper and Mustang, to entertainment or character favorites such as Lightning McQueen, Iron Man and Spider-Man. With more than 649 million possible combinations to trick out their RIDEZ, the customizable options include rims and tires, lights and sounds, accessories and decals, as well as the option to convert their creation into a fully functional radio controlled car!

"We are extremely excited to offer RIDEMAKERZ fans that live in and visit New York City with a custom car building experience in FAO Schwarz," said Norman Pozez, ZEO, RIDEMAKERZ. "Adding to customers' already exciting FAO Schwarz experience, our interactive shop is sure to provide kids and kids at heart, with an experience like none other within the Flagship Store."

"We are thrilled to welcome RIDEMAKERZ to FAO Schwarz Fifth Avenue. Their commitment to creativity and customization shines through in this new, immersive experience for kids and their families," said Mindy Clements, Vice President, Flagship Stores, Toys"R"Us.

A highlight of the store-within-a-store experience is the RIDEMAKERZ build table where customers can assemble their rides, attaching the body of the RIDEZ to the chassis and adding their custom rims and tires. RIDEZ start at $50, which includes the choice of any body style, working lights, working sounds, any rims, any tires and a freewheel chassis.

For a real race to the finish experience, participants can engage in the Pit Crew Challenge where their Build times can be compared against friends and family for ultimate bragging rights. And for birthdays, group outings or company team building, RIDEMAKERZ offers 'revved up' BASHES where friends can "Chooze, Customize & Cruize" home with their very own one-of-a-kind RIDEZ for a full-throttle experience.

Moving into the holiday season, RIDEMAKERZ will also offer special events, in-store and online deals and new products. The RIDEMAKERZ shop will be located on Level Two of FAO Schwarz Fifth Avenue in New York City.

RIDEMAKERZ is a fun and immersive building and customizing experience for the whole family, with more than one million RIDEZ built worldwide since its inception. This modern day car concept takes America's love of cars and the massive car customizing movement to the next level, creating a "build-a-car" workshop.  Its distinctive combination of real and online activities provides choice, unleashes creativity, encourages collaboration, fosters confidence and instills a sense of community.

For more information on RIDEMAKERZ, please visit www.RIDEMAKERZ.com and follow the company on Facebook at Facebook.com/Ridemakerz.  For additional information about FAO Schwarz, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

About RIDEMAKERZ
Since its inception in 2006, RIDEMAKERZ has been committed to the importance of play in the positive development of kids. Driven by real-world car culture and a passion for having fun, RIDEMAKERZ inspires self-expression through the creation of one-of-a-kind toy cars or RIDEZ. The brand's intense focus on detail, quality and the joy of creating something unique has won praise from kids, parents, educators, industry leaders and car enthusiasts alike. To learn more, visit RIDEMAKERZ.com.

About  FAO Schwarz
Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorated its 150th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company's extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer.

Contact:

Dan Perlowitz


Freeman Public Relations


973/470-0400


[email protected]  



Video with caption: "Ridemakerz Interactive Retail Store Video." Video available at: http://www.youtube.com/watch?v=inz9zIGwgRE

SOURCE RIDEMAKERZ

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.