Welcome!

News Feed Item

RIDEMAKERZ® Vroooms Into Iconic FAO Schwarz® Fifth Avenue With Launch Of Unique Custom Car-Building Shop Experience

First 100 Customers in Attendance Will Receive a Complimentary RIDE

FALLS CHURCH, Va., Nov. 4, 2013 /PRNewswire/ -- From Myrtle Beach to Manhattan, RIDEMAKERZ® is officially driving into the Big Apple with the grand opening of a brand new 1,300-square foot experiential store-within-a-store at the legendary FAO Schwarz® Fifth Avenue, on Monday, November 11.

The grand opening ceremony will begin at 9:30 a.m. with a ribbon-cutting attended by VIP guests of RIDEMAKERZ and FAO Schwarz, as well as a local children's organization, The Boys & Girls Club of Kips Bay. RIDEMAKERZ is committed to supporting community involvement and is excited to offer this experience to select kids from The Boys & Girls Club, as well as a charitable contribution to the organization.     

The shop officially opens at 10 a.m. and RIDEMAKERZ will offer 100 complimentary RIDEZ, valued at $50 with no purchase necessary, to the first 100 people to arrive before 11 a.m. And, in celebration of Veteran's Day, Veterans visiting the store on November 11 will receive a complimentary RIDEMAKERZ baseball cap.

The FAO Schwarz flagship store in New York City is the fifth RIDEMAKERZ interactive retail shop, joining the other stores in Downtown Disney in Anaheim, California; Downtown Disney in Lake Buena Vista, Florida; Branson Landing in Branson, Missouri and Broadway at the Beach in Myrtle Beach, South Carolina, which opened first in 2007.

Resembling the look and feel of an authentic racecar garage, the RIDEMAKERZ shop offers a unique experience for kids or "customizers" ages 4 to 104 to build their own RIDE. Starting with a 1:18-scale body style (about the size of a football), customizers can choose from cool authentic cars like Corvette, Viper and Mustang, to entertainment or character favorites such as Lightning McQueen, Iron Man and Spider-Man. With more than 649 million possible combinations to trick out their RIDEZ, the customizable options include rims and tires, lights and sounds, accessories and decals, as well as the option to convert their creation into a fully functional radio controlled car!

"We are extremely excited to offer RIDEMAKERZ fans that live in and visit New York City with a custom car building experience in FAO Schwarz," said Norman Pozez, ZEO, RIDEMAKERZ. "Adding to customers' already exciting FAO Schwarz experience, our interactive shop is sure to provide kids and kids at heart, with an experience like none other within the Flagship Store."

"We are thrilled to welcome RIDEMAKERZ to FAO Schwarz Fifth Avenue. Their commitment to creativity and customization shines through in this new, immersive experience for kids and their families," said Mindy Clements, Vice President, Flagship Stores, Toys"R"Us.

A highlight of the store-within-a-store experience is the RIDEMAKERZ build table where customers can assemble their rides, attaching the body of the RIDEZ to the chassis and adding their custom rims and tires. RIDEZ start at $50, which includes the choice of any body style, working lights, working sounds, any rims, any tires and a freewheel chassis.

For a real race to the finish experience, participants can engage in the Pit Crew Challenge where their Build times can be compared against friends and family for ultimate bragging rights. And for birthdays, group outings or company team building, RIDEMAKERZ offers 'revved up' BASHES where friends can "Chooze, Customize & Cruize" home with their very own one-of-a-kind RIDEZ for a full-throttle experience.

Moving into the holiday season, RIDEMAKERZ will also offer special events, in-store and online deals and new products. The RIDEMAKERZ shop will be located on Level Two of FAO Schwarz Fifth Avenue in New York City.

RIDEMAKERZ is a fun and immersive building and customizing experience for the whole family, with more than one million RIDEZ built worldwide since its inception. This modern day car concept takes America's love of cars and the massive car customizing movement to the next level, creating a "build-a-car" workshop.  Its distinctive combination of real and online activities provides choice, unleashes creativity, encourages collaboration, fosters confidence and instills a sense of community.

For more information on RIDEMAKERZ, please visit www.RIDEMAKERZ.com and follow the company on Facebook at Facebook.com/Ridemakerz.  For additional information about FAO Schwarz, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

About RIDEMAKERZ
Since its inception in 2006, RIDEMAKERZ has been committed to the importance of play in the positive development of kids. Driven by real-world car culture and a passion for having fun, RIDEMAKERZ inspires self-expression through the creation of one-of-a-kind toy cars or RIDEZ. The brand's intense focus on detail, quality and the joy of creating something unique has won praise from kids, parents, educators, industry leaders and car enthusiasts alike. To learn more, visit RIDEMAKERZ.com.

About  FAO Schwarz
Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorated its 150th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company's extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys"R"Us, Inc., the world's leading dedicated toy and juvenile products retailer.

Video with caption: "Ridemakerz Interactive Retail Store Video." Video available at: http://www.youtube.com/watch?v=inz9zIGwgRE

SOURCE RIDEMAKERZ

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.