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Organic Celebrates Its 20th Anniversary
First Internet Agency and Industry Pioneer
|By PR Newswire
|November 4, 2013 01:29 PM EST
NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Organic, a division of Omnicom Group Inc. (NYSE: OMC), today celebrates its 20th anniversary. The world's first Internet-based business, Organic played a pivotal role in monetizing the Web by pioneering new applications and technologies, including: a software product that became the Web analytics company Accrue; the open source Apache Web server, now used by the majority of all websites; and the first banner ads that ran on Web magazine HotWired.
Two decades later, Organic is one of the few digital marketing agencies that survived the dot-com glory days. While many of its competitors were dissolved or rolled up into other digital entities, Organic has expanded its San Francisco-based footprint to include New York and Detroit offices. Leveraging 20 years of experience at the intersection of technology and marketing, Organic continues to lead the industry by creating data-driven, technology-enabled, customer-centric experiences for clients.
Jonathan Nelson, CEO of Omnicom Digital and co-founder of Organic, is now overseeing digital at Omnicom, including the development of new technologies, partnerships, and platforms. Today, Omnicom has many of the leading digital agencies in the world.
"I am enormously proud to have created Organic and helped shape the future of digital marketing," Nelson said. "The industry continues to be a dynamic and transformative business, as we are on the cusp of harnessing technology to reach the right person, on the right screen, with the right message."
John Wren, President and CEO, Omnicom, added, "Omnicom saw potential in Organic as early as 1997, when we became the first private investor. We were early adopters of the Internet and all things digital. Digital is an integral component of all of our campaigns across agencies and disciplines. Organic, as a pure digital agency, continues to thrive under the leadership of David Shulman, who has a strong bench of talent producing best-in-class work for our clients."
Shulman, former president of Wunderman, was named CEO of Organic in 2012. He is transforming the organization from a channel-focused shop to a digitally-inspired customer experience agency that leverages its strengths in consumer intelligence and technology innovation to design engaging brand experiences that drive business results.
"Organic is an agency I have long admired, and I'm thrilled to be at the helm of this firm at such an exciting time in our industry," Shulman noted. "Organic's enduring success is a testament to our talent and start-up culture —entrepreneurial, nimble, and always putting the clients at the center of everything we do. We look forward to helping shape the next 20 years."
Organic is a leading digital marketing agency connecting people with brands on every screen. Using unmatched marketing intelligence grounded in consumer insight, the agency creates experiences that drive meaningful business results for some of the world's largest brands. An Omnicom Group company, Organic was founded in 1993 and is the world's first internet- based agency. Clients include Hilton Worldwide, Kimberly-Clark, PepsiCo, and Visa. For more information, visit www.organic.com and follow us on Twitter:@Organicinc.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
SOURCE Omnicom Group Inc.; Organic
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