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Cognizant Computing: Can Smartphones Be Even Smarter?

What Do You Know About Cognizant Computing?

PC invention has made people's lives digital. New mobile technologies have turned them "smart". "Mobile phones have turned into smartphones thanks to two things: technology and apps," said Ms. Milanesi from Gartner. "Technology has added features such as cameras, locations and sensors, while apps have connected those to an array of functions that, for the most part, add and improve our day to day life from a social, knowledge, entertainment and productivity point of view."

As Ericsson predicts there will be approximately 5.6 billion smartphone users in the world by 2019. It means that mobile technologies have entered our lives once and forever. Today mobile applications trace 24/7 all users actions (or inactions), gather data, analyze it and... do nothing with it. But things are going to change soon.

Smartphones Will Be Even Smarter

Gartner predicts: "Smartphones are becoming smarter, and will be smarter than you by 2017." "We assume that apps will acquire knowledge over time and get better with improved predictions of what users need and want, with data collection and response happening in real-time," said Ms. Milanesi.

Soon smart gadgets will be able to predict (or advice) a user's action, for example about the next purchase or order.  This prediction will be based on the deep data analysis using cognizant computing - the next step in personal cloud computing development.

Oxford American Dictionary defines the term "cognition" as the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. And the developers intend to add cognitive functions to current smartphones specs.

"Cognizant computing evolves the connected device and personal cloud service into an activity of seamless and frictionless integration connected to sensor-driven 'invisible' devices that are optimized for a particular set of functions," said Michael Gartenberg, research director at Gartner. "This data and information can then be tied to other services across larger ecosystems, platforms and operating systems."

Cognizant computing presupposes the use of wide range of "smart" gadgets (wristwatches, thermostats, even smart clothes) which help gathering all possible information about users. Since the development of wearable gadgets is on the rise (just recall the release of newest SmartWatches, or incoming Google Glasses), the concept of cognizant computing seems to be highly promising.

The experts from Gartner claim that there are stages of cognizant computing adoption:

  1. Sync Me - all the digital information is synced and shared;
  2. See Me - the information about the user's actions in the Net, his location in the real world, history of web searches, etc is stored and analyzed;
  3. Know Me - the system understands what the user needs at this very moment and suggests the best variants to satisfy the needs;
  4. Be Me - the system start the act on behalf of the user according to the rules set simplifying everyday routine.

Sync Me and See Me stages are happening, and the world is about to enter Know Me and Be Me stages.

How can cognizant computing influence the market?

There are two main aspects of how cognizant computing will influence the market.

  1. Hardware vendors will have to adapt to the focus shift from the hardware specs to services provided to the users. The main battle will be for the users' data in the cloud.
  2. Cognizant computing will affect the monetization which will "flow from the increased knowledge of the consumer and the fine-tuning of offers that can now be achieved, and are increasingly perceived as personal and highly relevant - which should lead to an increase in spend." The m-commerce will get new opportunities thanks to cognizant computing as the smartphone will be "smart" enough to make purchases using the m-wallet or credit card by themselves. "It is about having the right rules and permissions in place set by the user so that only actions that are pre-approved will happen - rather than the smartphone making ‘rogue' purchasing decisions," said Ms. Milanesi.

Cognizant computing concept isn't a new one, it has been discussed for several years already. However, thanks to the level reached by mobile and cloud technologies, cognizant computing isn't a dream anymore.

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