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Apriva Reports Over 300% Increase for Mobile Payments Solutions in US; Higher Adoption Rates Are Seen in Major Metropolitan Areas
|By Business Wire
|December 3, 2013 07:00 AM EST
Apriva, the leading provider of end-to-end wireless transactions,
gateway services, and secure information solutions, has reported that
the number of US merchants actively using its mobile payment acceptance
software, which include its AprivaPay™ Plus and several white-labeled
solutions delivered through various channel partners, has increased by
over 300 percent over the past year. In addition, the company is
reporting substantially higher adoption rates in several major
metropolitan areas. Apriva’s mobile payment software allows merchants to
accept credit- and debit-card payments on iOS and Android smartphones
“The rapid escalation of mobile payment adoption in urban America is,
quite frankly, astounding,” said Chris Spinella, chief executive officer
for Apriva. “It seems that a combination of factors, including
smartphone adoption rates, changing consumer demographics and behavior,
and security, are aligning. Legions of smaller merchants, including many
brick-and-mortar establishments, are recognizing that smart devices
offer a reliable, affordable and safe method to accept payment. We
certainly see this trend continuing well through the holiday shopping
season and into 2014.”
According to Apriva’s figures, merchants actively using its payment
acceptance applications in six major American cities skyrocketed over
the past 12 months. In the period from October 1, 2012 through September
30, 2013, merchant activations of Apriva’s mobile payment software rose
in the following markets:
Average month-to-month increases ranged from 80 percent to over 500
percent. Apriva’s figures measure downloads in the city proper. Suburban
download statistics were not factored into these percentages.
According to Nationwide Payment Solutions, a merchant services provider
based in Portland, Maine, merchants—and consumers—seem more comfortable
making purchases with smartphones and tablets than in previous years.
“Our recent experiences tell us that consumers seem much less
comfortable carrying cash today, particularly in high-traffic, urban
areas,” said Jamie Nonni, chief executive officer of Nationwide.
“Merchants—including smaller and even seasonal vendors—are now cognizant
of this trend, and realize that it’s very simple and affordable to
convert a mobile device into a mobile payment terminal. Using these
devices is now perceived as a safer, more convenient, and much more
acceptable alternative than accepting strictly bills and coins.”
“The rapid growth that Apriva is experiencing with its mobile payments
application is not an aberration,” said James Brehm, senior strategist
with Compass Intelligence, a market research firm based in San Antonio,
Texas. “For years, we’ve been predicting that the explosion of
smartphones will have a significant impact on a number of industries,
retail being one. Once vendors and consumers become comfortable with the
notion of using their phones to conduct payments and participate in
location-based marketing programs, the dynamic forever changes.”
Apriva’s mobile payment acceptance solutions are intuitive,
user-friendly applications that enable merchants to process card-based
payments, as well as record cash-based sales. The application allows
Android™ and iOS devices to act as mobile point-of-sale terminals, where
merchants can set sales tax rates and incorporate tipping right into the
app, providing convenience for customers, and ensuring that all income
is properly recorded and distributed. It also integrates a search
feature that facilitates specific transaction retrieval, as well as an
easy-to-use configuration tool that allows merchants to leverage bar
codes and images to create specific inventory groups to expedite sales.
Branded as AprivaPay Plus, the technology is also white labeled by many
financial institutions, merchant services providers and retailers,
enabling these businesses to easily deploy their own branded mobile
payment acceptance solutions into the marketplace.
The market-leading provider of wireless payment gateway services in
North America, Apriva offers a broad portfolio of secure mobile commerce
solutions. Its proprietary wireless security protocol, AprivaTalk™, is
recognized as among the most efficient encryption technologies in the
payments industry. In addition, Apriva maintains relationships with more
than 30 payment processors in North America, along with all leading
wireless providers. Apriva currently works with some 900 merchant
acquirers and Independent Sales Organizations (ISOs) across the United
States and Canada.
Founded in 1999, Apriva is the leading provider of end-to-end wireless
transactions and secure information messaging solutions that meet the
exacting security and reliability requirements of financial services
providers, government entities and public service sectors. Through its
two operating groups, Apriva Point of Sale (POS) and Apriva Information
Security Systems (ISS), the company offers customers fully-managed,
end-to-end, security solutions that incorporate hardware, software,
network infrastructure and management tools. For more information, visit www.apriva.com.
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