Welcome!

News Feed Item

Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open

Adobe (Nasdaq:ADBE) today announced that registration is now open for Adobe Summit 2014 – The Digital Marketing Conference. The annual event, now in its twelfth year, will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 24-28, 2014. Summit 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, audience targeting and more. Attendees will be able to take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities.

Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer  ...

Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer during Adobe Summit 2013. (Photo: Business Wire)

Summit 2014 – Staying on the Cutting Edge of Digital Marketing

New to Summit 2014 is a third main conference day (March 27, 2014) providing an in-depth look at digital marketing within vertical industries including retail/e-commerce, media and entertainment, financial services, and technology. The day will be comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries.

Keynotes featuring Adobe executives, industry luminaries, and analysts will explore the latest trends impacting marketers and discuss the evolution of the digital marketing landscape. Summit 2014 will also include a community pavilion with Adobe partners, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.

Attendees will benefit from more than 100 interactive breakout sessions focused on “must have” digital marketing skills, industry trends, and driving business results. Registered attendees can sign up for sessions and hands-on labs within the following tracks:

  • Marketing Analytics: Learn about new marketing analytics strategies and techniques for enriching data analysis, optimizing campaigns, and evolving your analytics practice in the brave new “Big Data” world.
  • Cross-Channel Campaign Management: Learn how to ensure that every experience delivered by a brand is relevant, unique, and consistent.
  • Web Experience Management: Learn how digital assets and dynamic media can improve your brand value, and unlock the true business value of social communities.
  • Digital Advertising: Learn how to harness the massive volume of data available and take action to target and optimize ad campaigns in a competitive and multichannel world.
  • Targeting & Optimization: Learn how to optimize your websites, apps, and other digital touch points through testing and targeting to increase visitor engagement, conversion, and loyalty for maximum revenue.
  • Social Marketing: Learn how to create a social marketing practice that measures the impact of social campaigns, where to amplify social activity, and how to use social data to optimize marketing communications.
  • Marketing Innovation: Learn how leading innovators take digital marketing to the next level and engage with fellow marketing executives to build the next generation of marketing success for your organization.
  • Hands-on Labs: Learn tips and tricks on how to implement technologies and solutions across Adobe Marketing Cloud and how to apply the solutions within your particular business.

Additionally, customers can immerse themselves in interactive workshops offered by Adobe Training Services (March 23-24, 2014), which will provide detailed training on specified Adobe Marketing Cloud solutions. Courses are available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.

Quote

Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “Many marketers struggle with their digital abilities, feel pressured to show ROI on marketing spend, or lack formal digital marketing training. Summit helps marketers and advertisers hone their skills and measure their marketing effectiveness to thrive in today’s digital age. We hope you can join us at Summit 2014 to learn how to stay ahead of the digital marketing curve and deliver better business results.”

Register Now and Save

Don’t miss Summit 2014! Register today and take advantage of early bird pricing until Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.

Exhibits and Sponsorships

For information on sponsorships and promotional opportunities at Summit 2014, please send an e-mail to the sponsorship team.

Summit 2014 Helpful Links

Stay Connected – Summit 2014 Social Media Channels

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...