|By Business Wire||
|December 9, 2013 12:01 AM EST||
Adobe (Nasdaq:ADBE) today announced that registration is now open for Adobe Summit 2014 – The Digital Marketing Conference. The annual event, now in its twelfth year, will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 24-28, 2014. Summit 2014 will assemble thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, audience targeting and more. Attendees will be able to take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities.
Adobe President and CEO Shantanu Narayen discusses the changing role of the chief marketing officer during Adobe Summit 2013. (Photo: Business Wire)
Summit 2014 – Staying on the Cutting Edge of Digital Marketing
New to Summit 2014 is a third main conference day (March 27, 2014) providing an in-depth look at digital marketing within vertical industries including retail/e-commerce, media and entertainment, financial services, and technology. The day will be comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries.
Keynotes featuring Adobe executives, industry luminaries, and analysts will explore the latest trends impacting marketers and discuss the evolution of the digital marketing landscape. Summit 2014 will also include a community pavilion with Adobe partners, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.
Attendees will benefit from more than 100 interactive breakout sessions focused on “must have” digital marketing skills, industry trends, and driving business results. Registered attendees can sign up for sessions and hands-on labs within the following tracks:
- Marketing Analytics: Learn about new marketing analytics strategies and techniques for enriching data analysis, optimizing campaigns, and evolving your analytics practice in the brave new “Big Data” world.
- Cross-Channel Campaign Management: Learn how to ensure that every experience delivered by a brand is relevant, unique, and consistent.
- Web Experience Management: Learn how digital assets and dynamic media can improve your brand value, and unlock the true business value of social communities.
- Digital Advertising: Learn how to harness the massive volume of data available and take action to target and optimize ad campaigns in a competitive and multichannel world.
- Targeting & Optimization: Learn how to optimize your websites, apps, and other digital touch points through testing and targeting to increase visitor engagement, conversion, and loyalty for maximum revenue.
- Social Marketing: Learn how to create a social marketing practice that measures the impact of social campaigns, where to amplify social activity, and how to use social data to optimize marketing communications.
- Marketing Innovation: Learn how leading innovators take digital marketing to the next level and engage with fellow marketing executives to build the next generation of marketing success for your organization.
- Hands-on Labs: Learn tips and tricks on how to implement technologies and solutions across Adobe Marketing Cloud and how to apply the solutions within your particular business.
Additionally, customers can immerse themselves in interactive workshops offered by Adobe Training Services (March 23-24, 2014), which will provide detailed training on specified Adobe Marketing Cloud solutions. Courses are available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe
- “Many marketers struggle with their digital abilities, feel pressured to show ROI on marketing spend, or lack formal digital marketing training. Summit helps marketers and advertisers hone their skills and measure their marketing effectiveness to thrive in today’s digital age. We hope you can join us at Summit 2014 to learn how to stay ahead of the digital marketing curve and deliver better business results.”
Register Now and Save
Don’t miss Summit 2014! Register today and take advantage of early bird pricing until Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.
Exhibits and Sponsorships
For information on sponsorships and promotional opportunities at Summit 2014, please send an e-mail to the sponsorship team.
Summit 2014 Helpful Links
- Event Homepage
- Why Attend?
- Registration & Pricing
- Travel, Location & Hotels
- Pre-Conference Training (Adobe Training Services)
- Adobe Marketing Cloud
Stay Connected – Summit 2014 Social Media Channels
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
May. 6, 2016 02:45 AM EDT Reads: 1,285
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 6, 2016 02:00 AM EDT Reads: 1,399
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 6, 2016 01:45 AM EDT Reads: 1,433
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
May. 6, 2016 01:30 AM EDT Reads: 1,386
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 6, 2016 01:00 AM EDT Reads: 1,255
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 6, 2016 12:00 AM EDT Reads: 1,481
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 5, 2016 11:30 PM EDT Reads: 1,353
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 5, 2016 07:45 PM EDT Reads: 1,506
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 5, 2016 06:00 PM EDT Reads: 1,053
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
May. 5, 2016 05:00 PM EDT Reads: 1,284
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
May. 5, 2016 05:00 PM EDT Reads: 1,379
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 5, 2016 04:00 PM EDT Reads: 1,201
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 5, 2016 04:00 PM EDT Reads: 790
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 03:45 PM EDT Reads: 763
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
May. 5, 2016 03:00 PM EDT Reads: 1,189