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American National Pride Shines Through in Monster-GfK Survey, with the U.S. Voting Itself Most Industrious; China Considered Most Industrious Country Internationally

Monster.com, the leader in successfully connecting people to job opportunities and flagship brand of Monster Worldwide, Inc. (NYSE:MWW), and GfK, an independent global market research company, today released new international survey data looking at country-level economic and labor-related competitive spirit. More than 8,000 respondents in seven countries responded to a number of questions, including how well the word industrious (meaning hard-working, innovative and constantly creating new ideas/ products) described the workforces of several international markets. The international rankings placed the U.S. in third place after China and Germany.


1. China
2. Germany
3. U.S.
4. Canada
5. India
6. UK
7. Netherlands
8. France

A closer look at the U.S.-specific responses revealed just how much some other countries consider Americans to be industrious:

-- India:       85%
-- Canada: 74%
-- France: 71%
-- The Netherlands: 69%
-- UK: 67%
-- Germany: 50%

When looking at which countries Americans think are hard-working, respondents report their own nation the most industrious with 80% indicating that they think American workers are innovative and creative. Americans then rated China (71%), Canada (70%) and Germany (70%) as the next most industrious nations, followed by the UK, which two thirds (66%) of Americans consider industrious.

“It’s encouraging to see that U.S. respondents have such high levels of national pride and confidence in their fellow workers. Likewise, America continues to maintain its standing as an innovative and hardworking nation from an international perspective,” said Chris Moessner, Vice President for Public Affairs, GfK. “Americans are not often cited as lazy, but that does not mean we’re always content in our chosen line of work. Working hard is only part of the challenge and Americans should renew their focus on a profession they enjoy so much when the element of work is removed.”

How resilient is my Economy?

The survey also asked respondents to rate their country’s competitive spirit and resilience in the face of economic hardship. The results show Canadians leading in optimism and most likely to say that their country will come back and be as competitive as ever, or that it will come back and be slightly less competitive than before – with Americans coming third in the rankings:



Base= all respondents

    My country will come back as

competitive as ever

    My country will never

come back


Canada     43%     2%
India     40%     8%
US     35%     7%
Germany     26%     3%
Netherlands     22%     9%
UK     20%     10%
France     7%     10%

“Overall working citizens have faith in the resilience of their economies, but show signs of a vivid memory of the most recent global slump,” said Joanie Ruge, employment industry advisor and Senior Vice President of Monster. “It’s clear that workers in Europe feel their economy’s rebound is moving slow compared to those in North America and Asia, which can have powerful effects on career decisions and making a move to enter the job market.”

Looking more closely at the findings in the U.S., the survey shows that although more than half (56%) of Americans are optimistic about America’s ability to bounce back from economic hardship, a substantial number are feeling much less hopeful about their country’s competitive spirit and 7% think America will never recover from hard times. In total, the following responses were received:

  • 35% - My country will come back and be as competitive as ever
  • 21% - My country will come back and be slightly less competitive than before
  • 15% - Will come back, but it will not be as competitive as before
  • 21% - My country has the potential to come back, but I don’t know if we will ever be as competitive
  • 7% - My country will never come back

About the Survey

Surveying over 8,000 people in Canada, France, Germany, India, Netherlands, UK and US, this survey was conducted using GfK’s GLOBOBUS, a monthly global omnibus study.

In the United States, the data was collected using a dual frame telephone survey to maximize participation and representativeness of respondents, including younger and older adults as well as landline and cell phones. The total sample size for this study is 1,007. For questions only asked of working Americans, the weighted sample size is 519.

About GfK

GfK is one of the world’s largest research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com

GfK Public Affairs & Corporate Communications is a division of GfK. The group specializes in customized public affairs and public opinion polling, media and corporate communications research, and corporate reputation measurement in the US and globally. In addition to delivering a broad range of customized research studies.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE:MWW), is the global leader in successfully connecting job opportunities and people. Monster uses the world's most advanced technology to help people Find Better, matching job seekers to opportunities via digital, social and mobile solutions including monster.com®, our flagship website, and employers to the best talent using a vast array of products and services. As an Internet pioneer, more than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities globally. For more information, visit about-monster.com.

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