|By PR Newswire||
|December 10, 2013 01:01 PM EST||
NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Today, Michelle Myers, vice president and publisher of BRIDES, and Keija Minor, editor in chief of BRIDES—the country's top bridal brand—announced the launch of a new episodic series that will follow BRIDES Live Wedding® on the brand's YouTube channel. BRIDES magazine, published by Conde Nast, created the BRIDES Live Wedding® social-media program to give people across the country a chance to help plan a celebrity-style wedding for one lucky couple. The wedding will be live-streamed on BridesLiveWedding.com, the BRIDES YouTube channel, and on the BRIDES Facebook page.
In 2014, BRIDES Live Wedding® will grow from a social-media program to a robust 360 degree integrated marketing initiative. Sitting on the cutting edge of digital and social innovations and popular culture, the series will allow the program to stay true to its social-media roots while expanding reach and consumer engagement.
BRIDES has brought on powerhouse partners to help launch this series, including Giant Pirates and Channel Factory. Giant Pirates is a production company with a record of success, with highly popular series like Top Chef and Project Runway. Its team of talented producers, including the newly acquired We Are Famous team, which has produced multiplatform content for trendsetting brands like Audi and Google, will help capture the journey to the big day for the BRIDES Live Wedding® YouTube episodic series. Channel Factory has worked with iconic brands such as L'Oreal, Subway, and Corona Light and as the programmatic video-distribution partner will help BRIDES reach millions of viewers.
"By launching the BRIDES Live Wedding® YouTube series, we will build on the tremendous success we experienced in year one, expand our reach, and deepen our roots in social media," said Michelle Myers. "BRIDES Live Wedding® is an inherently social-media-driven initiative, which made YouTube a natural choice for a media platform. YouTube reaches more U.S. adults from ages 18 to 34 than any cable network, according to Nielson, making it ideal for this program." [Statistic from http://www.youtube.com/yt/press/statistics.html]
"BRIDES Live Wedding® is a unique program that lives at the intersection of editorial curation, digital innovation, and audience participation," "We are thrilled to expand this program with our series on the BRIDES YouTube channel. This will allow even more people to share in the experience of planning a five-star wedding from start to finish."
BRIDES Live Wedding® has secured sponsors to own exclusive rights to categories. The BRIDES editorial team will curate looks, themes, honeymoon destinations, and more and put them to a public vote on Facebook. Currently, categories and sponsors include:
- Wedding registry by Target
- Beauty and hair by Neutrogena
- Tuxedos by Jos. A. Bank
- Wedding bands and jewelry by Simon G.
- Nails by Sally Hansen
- Invitations by Dawn
BRIDES Live Wedding® is voted on by the public on BridesLiveWedding.com and the BRIDES Facebook page. The program begins with hopeful engaged couples submitting their love stories and sets contestants down the path for a chance to star in a million-dollar wedding. From the dress to the tuxedos to the flowers to the honeymoon, the voting public will determine every element of the wedding. The call for entries is now open and closes on Monday, January 27, 2014. The contest also includes a charitable component; with every "like" on Facebook, BRIDES will donate funds to the winning couple's charity of choice. The wedding will be held on June 8, 2014, at the St. Regis Monarch Beach in Dana Point, California, and live-streamed on the BRIDES Facebook page and YouTube channel and on BridesLiveWedding.com.
In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bi-monthly publication, published by Conde Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.
SOURCE BRIDES Magazine
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Jul. 26, 2016 11:30 PM EDT Reads: 1,731
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 26, 2016 11:00 PM EDT Reads: 1,997
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 26, 2016 11:00 PM EDT Reads: 2,552
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 10:45 PM EDT Reads: 1,355
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 26, 2016 10:45 PM EDT Reads: 1,085
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 10:30 PM EDT Reads: 1,358
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Jul. 26, 2016 10:15 PM EDT Reads: 1,979
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 26, 2016 09:00 PM EDT Reads: 2,029
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 26, 2016 08:30 PM EDT Reads: 2,132
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 26, 2016 08:00 PM EDT Reads: 308
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 26, 2016 07:15 PM EDT Reads: 1,931
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
Jul. 26, 2016 07:00 PM EDT Reads: 1,797
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Jul. 26, 2016 06:30 PM EDT Reads: 797
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 06:30 PM EDT Reads: 2,121
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 26, 2016 05:45 PM EDT Reads: 1,826