|By PR Newswire||
|December 10, 2013 01:01 PM EST||
NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Today, Michelle Myers, vice president and publisher of BRIDES, and Keija Minor, editor in chief of BRIDES—the country's top bridal brand—announced the launch of a new episodic series that will follow BRIDES Live Wedding® on the brand's YouTube channel. BRIDES magazine, published by Conde Nast, created the BRIDES Live Wedding® social-media program to give people across the country a chance to help plan a celebrity-style wedding for one lucky couple. The wedding will be live-streamed on BridesLiveWedding.com, the BRIDES YouTube channel, and on the BRIDES Facebook page.
In 2014, BRIDES Live Wedding® will grow from a social-media program to a robust 360 degree integrated marketing initiative. Sitting on the cutting edge of digital and social innovations and popular culture, the series will allow the program to stay true to its social-media roots while expanding reach and consumer engagement.
BRIDES has brought on powerhouse partners to help launch this series, including Giant Pirates and Channel Factory. Giant Pirates is a production company with a record of success, with highly popular series like Top Chef and Project Runway. Its team of talented producers, including the newly acquired We Are Famous team, which has produced multiplatform content for trendsetting brands like Audi and Google, will help capture the journey to the big day for the BRIDES Live Wedding® YouTube episodic series. Channel Factory has worked with iconic brands such as L'Oreal, Subway, and Corona Light and as the programmatic video-distribution partner will help BRIDES reach millions of viewers.
"By launching the BRIDES Live Wedding® YouTube series, we will build on the tremendous success we experienced in year one, expand our reach, and deepen our roots in social media," said Michelle Myers. "BRIDES Live Wedding® is an inherently social-media-driven initiative, which made YouTube a natural choice for a media platform. YouTube reaches more U.S. adults from ages 18 to 34 than any cable network, according to Nielson, making it ideal for this program." [Statistic from http://www.youtube.com/yt/press/statistics.html]
"BRIDES Live Wedding® is a unique program that lives at the intersection of editorial curation, digital innovation, and audience participation," "We are thrilled to expand this program with our series on the BRIDES YouTube channel. This will allow even more people to share in the experience of planning a five-star wedding from start to finish."
BRIDES Live Wedding® has secured sponsors to own exclusive rights to categories. The BRIDES editorial team will curate looks, themes, honeymoon destinations, and more and put them to a public vote on Facebook. Currently, categories and sponsors include:
- Wedding registry by Target
- Beauty and hair by Neutrogena
- Tuxedos by Jos. A. Bank
- Wedding bands and jewelry by Simon G.
- Nails by Sally Hansen
- Invitations by Dawn
BRIDES Live Wedding® is voted on by the public on BridesLiveWedding.com and the BRIDES Facebook page. The program begins with hopeful engaged couples submitting their love stories and sets contestants down the path for a chance to star in a million-dollar wedding. From the dress to the tuxedos to the flowers to the honeymoon, the voting public will determine every element of the wedding. The call for entries is now open and closes on Monday, January 27, 2014. The contest also includes a charitable component; with every "like" on Facebook, BRIDES will donate funds to the winning couple's charity of choice. The wedding will be held on June 8, 2014, at the St. Regis Monarch Beach in Dana Point, California, and live-streamed on the BRIDES Facebook page and YouTube channel and on BridesLiveWedding.com.
In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bi-monthly publication, published by Conde Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.
SOURCE BRIDES Magazine
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