|By PR Newswire||
|December 10, 2013 01:01 PM EST||
NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Today, Michelle Myers, vice president and publisher of BRIDES, and Keija Minor, editor in chief of BRIDES—the country's top bridal brand—announced the launch of a new episodic series that will follow BRIDES Live Wedding® on the brand's YouTube channel. BRIDES magazine, published by Conde Nast, created the BRIDES Live Wedding® social-media program to give people across the country a chance to help plan a celebrity-style wedding for one lucky couple. The wedding will be live-streamed on BridesLiveWedding.com, the BRIDES YouTube channel, and on the BRIDES Facebook page.
In 2014, BRIDES Live Wedding® will grow from a social-media program to a robust 360 degree integrated marketing initiative. Sitting on the cutting edge of digital and social innovations and popular culture, the series will allow the program to stay true to its social-media roots while expanding reach and consumer engagement.
BRIDES has brought on powerhouse partners to help launch this series, including Giant Pirates and Channel Factory. Giant Pirates is a production company with a record of success, with highly popular series like Top Chef and Project Runway. Its team of talented producers, including the newly acquired We Are Famous team, which has produced multiplatform content for trendsetting brands like Audi and Google, will help capture the journey to the big day for the BRIDES Live Wedding® YouTube episodic series. Channel Factory has worked with iconic brands such as L'Oreal, Subway, and Corona Light and as the programmatic video-distribution partner will help BRIDES reach millions of viewers.
"By launching the BRIDES Live Wedding® YouTube series, we will build on the tremendous success we experienced in year one, expand our reach, and deepen our roots in social media," said Michelle Myers. "BRIDES Live Wedding® is an inherently social-media-driven initiative, which made YouTube a natural choice for a media platform. YouTube reaches more U.S. adults from ages 18 to 34 than any cable network, according to Nielson, making it ideal for this program." [Statistic from http://www.youtube.com/yt/press/statistics.html]
"BRIDES Live Wedding® is a unique program that lives at the intersection of editorial curation, digital innovation, and audience participation," "We are thrilled to expand this program with our series on the BRIDES YouTube channel. This will allow even more people to share in the experience of planning a five-star wedding from start to finish."
BRIDES Live Wedding® has secured sponsors to own exclusive rights to categories. The BRIDES editorial team will curate looks, themes, honeymoon destinations, and more and put them to a public vote on Facebook. Currently, categories and sponsors include:
- Wedding registry by Target
- Beauty and hair by Neutrogena
- Tuxedos by Jos. A. Bank
- Wedding bands and jewelry by Simon G.
- Nails by Sally Hansen
- Invitations by Dawn
BRIDES Live Wedding® is voted on by the public on BridesLiveWedding.com and the BRIDES Facebook page. The program begins with hopeful engaged couples submitting their love stories and sets contestants down the path for a chance to star in a million-dollar wedding. From the dress to the tuxedos to the flowers to the honeymoon, the voting public will determine every element of the wedding. The call for entries is now open and closes on Monday, January 27, 2014. The contest also includes a charitable component; with every "like" on Facebook, BRIDES will donate funds to the winning couple's charity of choice. The wedding will be held on June 8, 2014, at the St. Regis Monarch Beach in Dana Point, California, and live-streamed on the BRIDES Facebook page and YouTube channel and on BridesLiveWedding.com.
In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bi-monthly publication, published by Conde Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.
SOURCE BRIDES Magazine
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 30, 2015 02:00 AM EDT Reads: 384
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 30, 2015 01:00 AM EDT Reads: 426
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Aug. 30, 2015 01:00 AM EDT Reads: 470
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Aug. 30, 2015 01:00 AM EDT Reads: 204
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 30, 2015 01:00 AM EDT Reads: 381
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 29, 2015 11:45 PM EDT Reads: 425
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 29, 2015 10:00 PM EDT Reads: 321
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 29, 2015 07:30 PM EDT Reads: 378
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 29, 2015 07:15 PM EDT Reads: 371
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 29, 2015 04:00 PM EDT Reads: 327
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
Aug. 29, 2015 03:45 PM EDT Reads: 111
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 29, 2015 01:00 PM EDT Reads: 148
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 29, 2015 12:00 PM EDT Reads: 145
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 29, 2015 11:45 AM EDT Reads: 153
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 29, 2015 11:30 AM EDT Reads: 202