|By PR Newswire||
|December 10, 2013 01:01 PM EST||
NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Today, Michelle Myers, vice president and publisher of BRIDES, and Keija Minor, editor in chief of BRIDES—the country's top bridal brand—announced the launch of a new episodic series that will follow BRIDES Live Wedding® on the brand's YouTube channel. BRIDES magazine, published by Conde Nast, created the BRIDES Live Wedding® social-media program to give people across the country a chance to help plan a celebrity-style wedding for one lucky couple. The wedding will be live-streamed on BridesLiveWedding.com, the BRIDES YouTube channel, and on the BRIDES Facebook page.
In 2014, BRIDES Live Wedding® will grow from a social-media program to a robust 360 degree integrated marketing initiative. Sitting on the cutting edge of digital and social innovations and popular culture, the series will allow the program to stay true to its social-media roots while expanding reach and consumer engagement.
BRIDES has brought on powerhouse partners to help launch this series, including Giant Pirates and Channel Factory. Giant Pirates is a production company with a record of success, with highly popular series like Top Chef and Project Runway. Its team of talented producers, including the newly acquired We Are Famous team, which has produced multiplatform content for trendsetting brands like Audi and Google, will help capture the journey to the big day for the BRIDES Live Wedding® YouTube episodic series. Channel Factory has worked with iconic brands such as L'Oreal, Subway, and Corona Light and as the programmatic video-distribution partner will help BRIDES reach millions of viewers.
"By launching the BRIDES Live Wedding® YouTube series, we will build on the tremendous success we experienced in year one, expand our reach, and deepen our roots in social media," said Michelle Myers. "BRIDES Live Wedding® is an inherently social-media-driven initiative, which made YouTube a natural choice for a media platform. YouTube reaches more U.S. adults from ages 18 to 34 than any cable network, according to Nielson, making it ideal for this program." [Statistic from http://www.youtube.com/yt/press/statistics.html]
"BRIDES Live Wedding® is a unique program that lives at the intersection of editorial curation, digital innovation, and audience participation," "We are thrilled to expand this program with our series on the BRIDES YouTube channel. This will allow even more people to share in the experience of planning a five-star wedding from start to finish."
BRIDES Live Wedding® has secured sponsors to own exclusive rights to categories. The BRIDES editorial team will curate looks, themes, honeymoon destinations, and more and put them to a public vote on Facebook. Currently, categories and sponsors include:
- Wedding registry by Target
- Beauty and hair by Neutrogena
- Tuxedos by Jos. A. Bank
- Wedding bands and jewelry by Simon G.
- Nails by Sally Hansen
- Invitations by Dawn
BRIDES Live Wedding® is voted on by the public on BridesLiveWedding.com and the BRIDES Facebook page. The program begins with hopeful engaged couples submitting their love stories and sets contestants down the path for a chance to star in a million-dollar wedding. From the dress to the tuxedos to the flowers to the honeymoon, the voting public will determine every element of the wedding. The call for entries is now open and closes on Monday, January 27, 2014. The contest also includes a charitable component; with every "like" on Facebook, BRIDES will donate funds to the winning couple's charity of choice. The wedding will be held on June 8, 2014, at the St. Regis Monarch Beach in Dana Point, California, and live-streamed on the BRIDES Facebook page and YouTube channel and on BridesLiveWedding.com.
In more than 79 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bi-monthly publication, published by Conde Nast, and reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as checklists, the virtual ring designer, the virtual dressing room, countdowns, and inspiration boards that enable brides to create, save, and share ideas via Web and mobile. BRIDES is available digitally for the iPad and seven-inch tablets and through the popular BRIDES Wedding Genius App. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.
SOURCE BRIDES Magazine
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
Dec. 5, 2016 07:15 AM EST Reads: 1,249
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 5, 2016 06:45 AM EST Reads: 1,789
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 5, 2016 06:45 AM EST Reads: 1,589
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 5, 2016 06:45 AM EST Reads: 967
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 06:30 AM EST Reads: 685
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 5, 2016 06:15 AM EST Reads: 855
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 5, 2016 06:00 AM EST Reads: 1,677
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Dec. 5, 2016 04:30 AM EST Reads: 5,211
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 5, 2016 04:15 AM EST Reads: 1,611
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Dec. 5, 2016 04:00 AM EST Reads: 5,114
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 5, 2016 04:00 AM EST Reads: 4,698
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Dec. 5, 2016 04:00 AM EST Reads: 5,404
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 03:30 AM EST Reads: 940
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 03:30 AM EST Reads: 645
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 5, 2016 01:30 AM EST Reads: 758