Welcome!

Article

Four Hilarious Social Media Blunders Your Company Should Avoid

Social media mistakes can cost you big time!

The opportunities to embarrass yourself within the realm of social media is virtually limitless. After all, these are highly public platforms that tend to attract thousands (if not millions) of eyes. Here are a few hilariously distasteful and downright stupid social media blunders.

The Worst AMA in the History of the Internet

When Woody Harrelson's people set him up for an "Ask Me Anything" session on Reddit, they clearly didn't explain to him what exactly that entailed. Maybe they didn't get it themselves. And he clearly doesn't spend much time on the Internet, since he didn't catch on early in the session. As questions started rolling in the actor repeatedly dodged any personal questions, and redirected others to shamelessly plug his most recent movie, Rampart.

As you can imagine, Redditors did not take well to the PR stint, calling him out for treating Reddit like a talk show interview where an actor can plug their latest gig. The Internet ripped him to shreds after the disastrous AMA, and left a lot of people scratching their heads.

The moral of the story: Know what you're committing to when you sign up to engage with people through social media.

Chrysler's Potty Mouth

When Chrysler's ad campaign began touting their cars as being "imported from Detroit," it was well received overall. The messages were clever, and some were even pretty serious tear-jerkers. They focused on the hard-working people of detroit and the rich history that comprises "Motor City."

Apparently one foul-mouthed employee of company that was handling Chrysler's Twitter account, New Media Strategies, was less than impressed with the city. In a tweet that was meant for a personal account, Chrysler's account stated, "I find it ironic that Detroit is known as #motorcity and yet no one here knows how to f****** drive."

It was immediately caught and deleted, and New Media Strategies promptly fired the employee, and Chrysler fired New Media Strategies. The auto company apologized by tweeting "Our apologies - our account was compromised earlier today. We are taking steps to resolve it."

What did we learn here? Be mindful of who you let handle your social media accounts. And don't curse. It's important to keep a lid on your social media accounts, whether they're for personal or professional means. If having access to your social media channels on your Lenovo tablet laptop at all times is a risk for you, you may need to set limits for yourself, and always think before you type.

Kenneth Cole's Tasteless Tweet

Kenneth Cole Cairo tweet

In 2011, Kenneth Cole saw that #Cairo was trending on Twitter (this was during a time of serious social unrest in Egypt), and quickly tried to capitalize on it by tweeting "Millions are in uproar in #Cairo...Rumor is they heard our new spring collection is now available. -KC" The Internet was not amused.

The designer quickly apologized, citing a lifetime of personal dedication to raising awareness of social issues, and deleted the tweet.

What did we learn? Cole earned absolutely nothing, apparently. In late 2013, he tried to make light of the situation in Egypt by tweeting "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear." Again, he apologized, but didn't immediately remove the offensive tweet.

At least the rest of us can learn from Kenneth Cole's insensitivity: When you anger the Internet, you lose.

Wal-Mart's Fake RVing Blog

America quickly fell in love with Laura and Jim (no last name given), who were "Wal-Marting Across America." Their blog showed the couple driving their RV from Nevada to Georgia, staying in Wal-Mart parking lots each night along the way. They interviewed glowingly happy store employees who seemed to love their jobs, and were very welcoming.

Everything was going great for Laura and Jim. But then it became entirely too obvious that the sickeningly optimistic blog wasn't an honest effort by two individuals, but a highly coordinated, fully funded PR stunt by the firm hired by Wal-Mart itself called Edelman. The original idea sprouted by the couple, but the retailer took it and ran with it.

As you can imagine, people were upset. You might even say furious. This failed PR stint was done while social media was still in its infancy, and it still didn't take long for the world to smell the rat. The entire situation is pretty laughable. The idea that something so dishonest could be touted as reality to the masses is so insulting it's funny.

Lesson learned: Don't try to fool social media users. We're just too clever for that.

As you can see, there are a lot of misguided shenanigans that people pull online, and with social media particularly. Learn from these mistakes, go forth and conquer the world of social media.

More Stories By Calvin Sellers

Calvin Sellers is a mobile technology and social media writer from Tampa, FL. He has worked to create captivating content for clients in many niches. Follow him on Twitter @CalvintheScribe.

Latest Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...