Welcome!

News Feed Item

Paciolan Announces Sandy Barbour, Director of Athletics at the University of California, as a Keynote Speaker at PACnet '14 Conference

IRVINE, CA -- (Marketwired) -- 12/17/13 -- Paciolan, an industry-leading provider of ticketing, marketing, fundraising and sales automation solutions to more than 500 live entertainment organizations, announced today that Sandy Barbour, Director of Athletics at the University of California, Berkeley, will be a keynote speaker at its annual PACnet community conference to be held Feb. 9-12, 2014 at the Newport Beach Marriot Hotel & Spa in Newport Beach, Calif. Barbour will deliver her keynote, to the collegiate athletics community on Monday, Feb. 10. The keynote will also be streamed live to the National Association of Collegiate Directors of Athletics (NACDA) community for its membership.

"PACnet is an outstanding conference for our community to learn, inspire and grow together while sharing common themes of delivering phenomenal customer service and fan experiences," said Barbour. "It is an honor to participate in this industry event and share ideas on empowering people to build relationships with their fans."

Barbour oversees Cal's 29-sport program that supports nearly 850 student-athletes, and during her tenure, the Golden Bears have captured 18 team national titles and another 88 individual crowns. Cal has also finished among the top 10 schools in the annual Learfield Sports' Directors' Cup standings six times, including a program-best third in 2011, and revenues in ticket sales, sponsorships and fundraising have all reached record levels.

Under Barbour's leadership, two major facility projects designed to benefit both student-athletes and fans have opened. California Memorial Stadium recently underwent a $321 million renovation and seismic retrofit to bring the historic venue up to modern standards, reopening in the fall of 2012. In 2011, Cal opened the Simpson Center for Student-Athlete High Performance, a state-of-the-art student-athlete training, coaching, and applied sports science and sports medicine center that supports daily needs of football and 12 Olympic sports programs.

At PACnet '13, Cal was recognized as "Innovator of the Year," which is given to the client who has implement the most innovating and creative programs, transforming their business and establishing themselves as an industry leader. Cal implemented "The Gold Standard Sales and Service Initiative" to build a relationship with each and every Cal fan and ensure they are the best customer service partner to all fans.

Under Barbour, Cal has employed a model of effective and proactive communication that is informative, transparent and timely in its commitment to focusing on listening and building customer relationships. The athletic department dedicates a service specialist for all season-ticket holders and donors to maximize relationships with fans. Cal's innovative program utilized forward-thinking initiatives, along with Paciolan-powered technologies, to create a successful customer service model to increase the fan experience and introduced a new standard within its community.

Cal Athletics was the first university to implement the behavioral-based marketing solution, Marketing Automation powered by FanOne Marketing, integrated with Salesforce.com CRM and Paciolan. Marketing Automation deploys customized, triggered campaigns and re-retargeting emails to deliver a one-to-one marketing experience for each fan.

Prior to moving to Berkeley in the fall of 2004, Barbour was the deputy director of athletics at Notre Dame, serving as the university's senior athletic administrator from July 2002 to September 2004. She previously held an associate athletic director position there starting in 2000. Barbour oversaw facilities and event operations for the school's 26-sport program, including football game management and the department's two golf courses. She was also responsible for developing, maintaining and implementing Notre Dame's $127 million athletics facilities master plan.

In 1996, Barbour was appointed Tulane's director of athletics at age 36, and during her three years overseeing the program, Green Wave teams won 12 conference championships. In her first year in the position, the school captured four conference titles, a feat never before accomplished in Tulane history.

Barbour graduated cum laude in 1981 with a B.S. degree in physical education from Wake Forest University, and earned advanced degrees at both the University of Massachusetts (an M.S. in sports management in 1983) and the University of Northwestern's Kellogg School of Management (an MBA in 1991).

"We are honored to have Sandy Barbour, a proven thought leader among collegiate athletic directors, deliver a keynote at PACnet '14," said Dave Butler, Chief Executive Officer of Paciolan. "PACnet has a core value of sharing proven strategies and innovative industry visions, and athletic directors such as Sandy bring a wealth of industry experience and knowledge to share and promote success with the community."

PACnet '14 provides educational sessions covering executive trends, social media, consumer marketing, CRM, ticketing, and fundraising, all aimed at helping teams and venues sell more and maximize revenue streams.

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

Visit www.paciolan.com for additional company information.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Paciolan Media Contacts:
Craig Ricks
Paciolan
Vice President of Marketing
949.823.1636 (O)

Steve Brown
Paciolan
Corporate Marketing Associate
949.823.4506 (O)

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...