|By PR Newswire||
|December 17, 2013 07:01 PM EST||
LONDON, December 18, 2013 /PRNewswire/ --
Research identifies age four as best year of childhood, as kids are most active and happiest
All parents know that keeping up with kids is not an easy task - and it is even more true if you have a four year old, as new research has identified this as the most active age in childhood; spending seven days - or one week - more per year playing than any other age group.
The amount of time that children are engaged in active play also changes over the years, with a four year old spending on average 176 minutes per day playing; thirty minutes more than any other age group, and 64 minutes - or over an hour - more than the average twelve year old.
Most active ages throughout childhood:
1. Four years old (21 hours a week)
2. Three years old (20 hours a week)
3. Five years old (18 hours a week)
4. Seven years old (17.5 hours a week)
5. Six and eight years old (both 17 hours a week)
The makers of No Added Sugar Ribena Plus - the juice drink with added health benefits* - studied over 1,500 families** across the UK, monitoring activity across age groups and revealing that a four year old spends over seven hours more playing each week than the average twelve year old. Over a third of parents of four year olds describe them as 'very active' and one in five admit (17 per cent) they are hard to keep up with - possibly because almost half (47 per cent) would never walk if they could run.
In fact, half of parents (47 per cent) even think that their child is more active than they are day to day and one in five (19 per cent) think their children are more active than they were at that age, showing that today's generation of children are not as inactive, or sofa-bound as they are often perceived to be. Furthermore, almost half of parents of four year olds (47 per cent) think that it is unfair to assume that modern children are lazy.
The research also uncovered that kids have favourite activities at each age, with a third (29 per cent) of eleven year olds enjoying individual or team sports, one in five (17 per cent) four year olds loving imaginative games or role play and seven year olds enjoying hopping and skipping twice as much as any other age group. Whereas four year olds like to laugh the most (21times per day) - revealing that active kids are also the happiest.
In fact over half (57 per cent) of parents feel that their child is happiest when active - and one in six (15 per cent) even wish their child could have more time dedicated to playing - and being a child.
One in five parents (21 per cent) even praised interactive gaming technology - often vilified as a 'sedentary' pastime - for helping kids stay active when indoors, for example during periods of bad weather.
Over a quarter of parents (26 per cent) feel that increasing academic and peer pressures, such as the 'need to look cool' as they get older - even at such a young age - are the main reasons that children become less active.
The report revealed that the average child does the following each week:
· Climbs one tree
· Builds one fort
· Invents at least three imaginary games
· Jumps or runs down the stairs four times
· Has two pillow fights
· Wears fancy dress clothing at least twice
Nutritionist Angela Dowden, working with the makers of Ribena Plus on this research, comments: "These results outline how important being active is to both children's physical and mental health - it's vital kids don't lose this as they get older. Parents know that active kids are happy kids - and that it's important to ensure they are getting the right nutrition to help them develop through active play, for example products which offer added vitamins and minerals and alternatives to full sugar, as part of a balanced diet."
*Added health benefits refers to Ribena Plus with added vitamins A, C & E or calcium
**Research of 1,500 parents of children aged 3-12 carried out 2nd September 2013
*****Download the chart at https://www.facebook.com/RibenaUK <https://www.facebook.com/RibenaUK>
For more information on Ribena please visit the website http://www.ribena.co.uk
The Ribena website also has lots of ideas for something different to fire up kids' enthusiasm and imagination at the new Let's Do It Club: http://www.ribena.co.uk/letsdoit. Visit the Try it, Make it, Bake it or Grow it sections for ways to inspire kids and teach them new skills.
Ribena is the UK's No. 1 Drink-Now Juice Drink (source: Nielsen ScanTrack Juice Drinks Data to e/e 08.12.12)
Ribena has been a tasty way for everyone to get their vitamin C since the 1930s.
RIBENA is a registered trade mark of the GlaxoSmithKline group of companies.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 1, 2015 07:15 PM EDT Reads: 2,530
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 05:00 PM EDT Reads: 885
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 1, 2015 05:00 PM EDT Reads: 2,233
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 04:09 PM EDT Reads: 644
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 1, 2015 03:30 PM EDT Reads: 1,086
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 1, 2015 03:00 PM EDT Reads: 1,961
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 1, 2015 02:45 PM EDT Reads: 1,100
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 1, 2015 02:30 PM EDT Reads: 1,207
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 1, 2015 02:21 PM EDT Reads: 684
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 1, 2015 01:15 PM EDT Reads: 2,178
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 12:54 PM EDT Reads: 648
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 1, 2015 12:15 PM EDT Reads: 2,062
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 1, 2015 12:00 PM EDT Reads: 2,022
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 11:45 AM EDT Reads: 1,048
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 1, 2015 11:30 AM EDT Reads: 2,261