Welcome!

Blog Feed Post

Watermelon Research selects Confirmit to drive its digital research business

"The decision to implement Confirmit was simple - we consider it to be the market leader"

London, UK and Oslo, Norway and New York, NY: 18 December 2013: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, has announced that Watermelon Research has chosen Confirmit as a solution for interactive voice response (IVR) and online Market Research for its clients.

Watermelon was formed in January 2012 with the aim of bridging the gap between technology and Market Research. Mark Squires, managing director, Watermelon, explains: "We believe that there are some amazing technology products on the market for a wide variety of research tasks but these products have developed quickly for the digital age. This can mean that it is difficult for customers to know how to use these technologies to get the best out of them or that they don't understand how the new technologies can apply to research. Watermelon is here to bridge that gap."

Watermelon has a range of in-house products and works with a variety of suppliers to be able to tailor its approach to clients. As well as consulting on technology, Watermelon executes Market Research programmes and works with a syndicate of partners for face-to-face or computer assisted telephone interviewing (CATI) projects. With clients who have their own relationships with partners, Watermelon acts as a mediator and manages the whole process. As Squires says: "Our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals. Because of the technology we have and the expertise in our people, we can apply the most appropriate, proven and productive process, with some innovative touches along the way."

Squires continues: "The decision to implement Confirmit in-house was simple because we consider it to be the market leader. We spoke with former colleagues, suppliers, and clients within the industry and asked them for their experience of working with a variety of market leading products. We were just really taken aback by Confirmit, not only by its scripting platform that allowed us the ability to script complex questionnaires, but by its extreme user friendliness. Suddenly we had a product available to us that not only achieved the complexity we needed but also had a very easy user interface for people without programming skills in areas like HTML or Visual Basic."

Another key factor in Squires' decision was the speed at which Confirmit not only develops its product and rolls out new versions. He also believes that the frontline support team is very responsive and responds well to client enquiries and concerns.

Tim Hannington, EVP, Confirmit says: "We are delighted to be helping Watermelon achieve success with its clients in the Market Research arena. Watermelon is blazing a trail with its team of expert, specialist digital research practitioners using technology to achieve outstanding results. It's a pleasure to be a key part of such an exciting venture."

- ENDS -

About Watermelon Research
Watermelon is most definitely not traditional research with a 'digital badge'. Watermelon most certainly is a team of expert, specialist digital research practitioners. We live, breathe and frequently dream digital research. All of us, all of the time. That's what we do, exclusively. So our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals.

Our team has energy, experience and boundless enthusiasm for getting our clients exactly what they need. And we're a part of Chime Communications Plc., so we fully understand the bigger picture when it comes to creating insight.

Watermelon marries the rigorous demands of modern research to the vast capabilities of digital technology. For more information, visit http://www.watermelonresearch.com/

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.

Media Contacts:
Andrea Burton
Indigo River
andrea@indigo-river.co.uk
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
mel@indigo-river.co.uk
M: +44 (0)7515 632065

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...