Welcome!

Blog Feed Post

Watermelon Research selects Confirmit to drive its digital research business

"The decision to implement Confirmit was simple - we consider it to be the market leader"

London, UK and Oslo, Norway and New York, NY: 18 December 2013: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, has announced that Watermelon Research has chosen Confirmit as a solution for interactive voice response (IVR) and online Market Research for its clients.

Watermelon was formed in January 2012 with the aim of bridging the gap between technology and Market Research. Mark Squires, managing director, Watermelon, explains: "We believe that there are some amazing technology products on the market for a wide variety of research tasks but these products have developed quickly for the digital age. This can mean that it is difficult for customers to know how to use these technologies to get the best out of them or that they don't understand how the new technologies can apply to research. Watermelon is here to bridge that gap."

Watermelon has a range of in-house products and works with a variety of suppliers to be able to tailor its approach to clients. As well as consulting on technology, Watermelon executes Market Research programmes and works with a syndicate of partners for face-to-face or computer assisted telephone interviewing (CATI) projects. With clients who have their own relationships with partners, Watermelon acts as a mediator and manages the whole process. As Squires says: "Our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals. Because of the technology we have and the expertise in our people, we can apply the most appropriate, proven and productive process, with some innovative touches along the way."

Squires continues: "The decision to implement Confirmit in-house was simple because we consider it to be the market leader. We spoke with former colleagues, suppliers, and clients within the industry and asked them for their experience of working with a variety of market leading products. We were just really taken aback by Confirmit, not only by its scripting platform that allowed us the ability to script complex questionnaires, but by its extreme user friendliness. Suddenly we had a product available to us that not only achieved the complexity we needed but also had a very easy user interface for people without programming skills in areas like HTML or Visual Basic."

Another key factor in Squires' decision was the speed at which Confirmit not only develops its product and rolls out new versions. He also believes that the frontline support team is very responsive and responds well to client enquiries and concerns.

Tim Hannington, EVP, Confirmit says: "We are delighted to be helping Watermelon achieve success with its clients in the Market Research arena. Watermelon is blazing a trail with its team of expert, specialist digital research practitioners using technology to achieve outstanding results. It's a pleasure to be a key part of such an exciting venture."

- ENDS -

About Watermelon Research
Watermelon is most definitely not traditional research with a 'digital badge'. Watermelon most certainly is a team of expert, specialist digital research practitioners. We live, breathe and frequently dream digital research. All of us, all of the time. That's what we do, exclusively. So our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals.

Our team has energy, experience and boundless enthusiasm for getting our clients exactly what they need. And we're a part of Chime Communications Plc., so we fully understand the bigger picture when it comes to creating insight.

Watermelon marries the rigorous demands of modern research to the vast capabilities of digital technology. For more information, visit http://www.watermelonresearch.com/

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.

Media Contacts:
Andrea Burton
Indigo River
[email protected]
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
[email protected]
M: +44 (0)7515 632065

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.