Welcome!

Blog Feed Post

Watermelon Research selects Confirmit to drive its digital research business

"The decision to implement Confirmit was simple - we consider it to be the market leader"

London, UK and Oslo, Norway and New York, NY: 18 December 2013: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, has announced that Watermelon Research has chosen Confirmit as a solution for interactive voice response (IVR) and online Market Research for its clients.

Watermelon was formed in January 2012 with the aim of bridging the gap between technology and Market Research. Mark Squires, managing director, Watermelon, explains: "We believe that there are some amazing technology products on the market for a wide variety of research tasks but these products have developed quickly for the digital age. This can mean that it is difficult for customers to know how to use these technologies to get the best out of them or that they don't understand how the new technologies can apply to research. Watermelon is here to bridge that gap."

Watermelon has a range of in-house products and works with a variety of suppliers to be able to tailor its approach to clients. As well as consulting on technology, Watermelon executes Market Research programmes and works with a syndicate of partners for face-to-face or computer assisted telephone interviewing (CATI) projects. With clients who have their own relationships with partners, Watermelon acts as a mediator and manages the whole process. As Squires says: "Our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals. Because of the technology we have and the expertise in our people, we can apply the most appropriate, proven and productive process, with some innovative touches along the way."

Squires continues: "The decision to implement Confirmit in-house was simple because we consider it to be the market leader. We spoke with former colleagues, suppliers, and clients within the industry and asked them for their experience of working with a variety of market leading products. We were just really taken aback by Confirmit, not only by its scripting platform that allowed us the ability to script complex questionnaires, but by its extreme user friendliness. Suddenly we had a product available to us that not only achieved the complexity we needed but also had a very easy user interface for people without programming skills in areas like HTML or Visual Basic."

Another key factor in Squires' decision was the speed at which Confirmit not only develops its product and rolls out new versions. He also believes that the frontline support team is very responsive and responds well to client enquiries and concerns.

Tim Hannington, EVP, Confirmit says: "We are delighted to be helping Watermelon achieve success with its clients in the Market Research arena. Watermelon is blazing a trail with its team of expert, specialist digital research practitioners using technology to achieve outstanding results. It's a pleasure to be a key part of such an exciting venture."

- ENDS -

About Watermelon Research
Watermelon is most definitely not traditional research with a 'digital badge'. Watermelon most certainly is a team of expert, specialist digital research practitioners. We live, breathe and frequently dream digital research. All of us, all of the time. That's what we do, exclusively. So our focus is 100% on obtaining the best research data for our clients so that they can focus on answering their business questions. They may need anything from IVR and online data collection, through to research techniques such as conjoint analysis, to online dashboards and portals.

Our team has energy, experience and boundless enthusiasm for getting our clients exactly what they need. And we're a part of Chime Communications Plc., so we fully understand the bigger picture when it comes to creating insight.

Watermelon marries the rigorous demands of modern research to the vast capabilities of digital technology. For more information, visit http://www.watermelonresearch.com/

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.

Media Contacts:
Andrea Burton
Indigo River
[email protected]
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
[email protected]
M: +44 (0)7515 632065

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....