Welcome!

News Feed Item

Boating Industry Continues Rebound

The National Marine Manufacturers Association (NMMA) today announces that as 2013 comes to a close, the U.S. recreational boating industry will continue its post-recession climb with an estimated 5 percent increase in new powerboat retail sales. The increase comes on the heels of the industry’s 2012 rebound when new powerboat retail sales increased 10 percent—the industry’s first sign of recovery. In 2014, NMMA expects the recreational power boat sales will continue to grow another 5-7 percent.

What’s more, retail dollar sales of new powerboats are expected to be up 8 percent in 2013, signaling that the mix of boats being purchased includes higher priced boats and that Americans are investing more in boating.

“The housing market has improved, consumer confidence has steadily increased the last two years, and consumer spending is on the rise—all factors that are helping to fuel stable growth for the U.S. recreational boating industry and further sales in 2013. In addition, we’re seeing more and more Americans take to the water, as our participation numbers are at an all-time high—88 million Americans went boating in 2012. This indicates that with experience on the water comes an interest in life on the water and the subsequent purchase of a boat,” noted Thom Dammrich, president of NMMA. “If economic growth persists and the recreational boating industry continues gaining participants, we anticipate sustained growth in 2014 and into 2015 and 2016.”

Leading the industry’s growth are small fiberglass and aluminum outboard boats 26 feet or less in size, which continued their upward climb in 2013 with a 6.7 percent increase in the number of new boats sold; and ski and wakeboard boats, with an 11.7 percent increase in sales.

To further attract the growing number of boating enthusiasts, the recreational boating industry will unveil its latest innovations at annual boat shows across the country in January and February, kicking off in Manhattan on New Year’s Day at the Progressive Insurance New York Boat Show. Boat shows, which attract more than one million people annually, are where manufacturers launch new boats and marine gear for purchase. The shows are a primary sales venue for the industry and barometer for things to come, as they provide a glimpse of buyer trends and sales for the year ahead.

U.S. recreational boating facts and figures (source: NMMA)

  • American Made
    • Recreational boating in the US is a $35 billion industry and creates 338,526 marine industry jobs (manufacturing, dealers/wholesalers, services) at 34,833 marine industry businesses.
    • 93 percent of the boats sold in the U.S. are made in the U.S.
  • Recreational boating retail expenditures (new and pre-owned boats and engines, trailers, accessories and services including fuel, repair, storage, insurance, taxes) increased 10 percent in 2012 to $35.6 billion.
  • Retail sales of new powerboats increased 10.1 percent in 2012.
  • Retail sales of new power and sailboats increased 10.7 percent in 2012 to 163,245 boats, demonstrating the first significant sign of a post-recession recovery for the industry.
  • It’s not just new boats Americans are buying. There were an estimated 969,000 pre-owned boats (power, PWCs, and sail) sold in 2012, an increase of 6 percent from 2011.
  • Americans are taking to the water in record numbers: Of the 232.3 million adults in the US in 2012, 37.8 percent, or 88 million, participated in recreational boating at least once during the year. This is a 6 percent increase from 2011 and the largest number of US adults participating in boating since NMMA began collecting the data in 1990.
  • There were an estimated 12.1 million registered boats (power, sail, and some canoes/kayaks and other non-powered boats) in the U.S. in 2012.
  • Fishing remains the number one (63 percent) boating activity current participants engaged in while boating in 2012; 20 percent went tubing, 17 percent went waterskiing and 9 percent went wakeboarding for a total of 46 percent who participated in watersports (tubing, waterskiing, wakeboarding).
  • 95 percent of the boats on the water are 26 feet or less.
  • 76 percent of boat owners have a household income less than $100,000.

About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...