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Blue Earth Appoints Robert C. Potts to the Board of Directors

HENDERSON, NV--(Marketwired - January 03, 2014) - Blue Earth, Inc. (OTCQB: BBLU) is pleased to announce that Robert C. Potts was appointed to the Board of Directors effective January 1, 2014. Mr. Potts will continue as the President and Chief Operating Officer for BBLU. He has more than 25 years of senior-level management experience with sales, manufacturing, distribution, fulfillment and energy companies. Throughout the course of his career, Robert Potts has developed, implemented and successfully executed plans from start-up companies to established companies with new products and marketing solutions. He has created over $750 million in equity value for investors by improving P/L initiatives, executing strategic plans and exceeding revenue performance targets for companies ranging from $28 million to $600 million in annual revenues.

Robert Potts has been the President and CEO of several portfolio companies for a private equity firm. He was the CEO of the following companies: Prinexus, Finlay Systems, Color By Pergament, Direct Group, Direct Fulfillment, Mack Color Graphics, Halo Design Systems, and Tukan. He has broad experience with successful start-up and turnaround ventures. His broad understanding of manufacturing companies and integrating new systems into existing companies as well as his ability to execute new business strategies has provided a solid basis for successfully growing Blue Earth, since his employment in May 2013.

Robert Potts is also a primary architect and leader of the Company's CHP (combined heat and power) business unit, that is developing and building about 100 MW of CHP power plants for one customer, which will make Blue Earth a co-generation powerhouse. He earned his B.S. Mechanical Engineering, at Brigham Young University, and an M.B.A. - Finance at Lehigh University.

"Rob Potts brings a wealth of management and technical expertise to the BBLU board of directors," said Laird Q. Cagan, Chairman of Blue Earth, Inc. "We welcome him to the board and I look forward to his contributions as we strive to meet our strategic growth objectives."

"This past year has been an important one as BBLU continues to grow," said Robert C. Potts, president/COO of Blue Earth, Inc. "I appreciate this opportunity to participate in shaping the Company's future direction and contributing to its long term success."

About BBLU
BBLU is engaged in the clean technology industry with a primary focus on the energy efficiency and renewable energy sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that will optimize energy use, reduce harmful environmental emissions and substantially reduce energy costs to our customers. For more information about Blue Earth, Inc., please visit www.blueearthinc.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein, are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Investor Relations Contact:

Blue Earth, Inc. 
John C. Francis
Vice President  
702.263.1808 Ext. 103  
[email protected]  

Liviakis Financial Communications, Inc.
Michael Bayes
[email protected]

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