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SEO Revisited: 4imprint’s Latest Blue Paper and Podcast

As the SEO landscape continues to evolve, SEO best practices change, too. The newest Blue Paper®, podcast and infographic from 4imprint® entitled, SEO revisited: How to improve SEO rankings, discusses how the addition of quality content, engagement and interaction can help organizations attract the right traffic to their websites.

This Blue Paper takes an in-depth look at factors that can make or break an organization’s search ranking including devising a strong content strategy where the focus is on writing for people—not search engines. This Blue Paper also provides tools and resources organizations can use to identify specific language customers are using when conducting a search for their product or service.

“If your organization is looking at updating its search strategy, this Blue Paper may interest you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It offers tips for organizations who want to make their content easier for their customers to find.”

This Blue Paper and podcast examine a variety of factors related to search rankings, including:

  • SEO basics like definitions, analytics tools and helpful resources for those looking to better their current SEO practices
  • Google® Hummingbird—Google’s latest search algorithm
  • Ways to be successful with semantic search
  • How to increase and measure page authority of the pages within your website
  • The role of social media in boosting SEO

Visit to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit

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