Welcome!

News Feed Item

Ford Offers SYNC AppLink for 3.4 Million More Customers; New Organization to Drive Global Connectivity Vision

DEARBORN, Mich., Jan. 3, 2014 /PRNewswire/ --

  • Industry-leading Ford SYNC® AppLink will be available on 3.4 million more vehicles later this year; free upgrade enables current Ford owners to access and control smartphone apps via voice command
  • New organizational alignments further Ford's vision to deliver a seamless customer experience for drivers – both inside and outside of the vehicle
  • Ford names industry veteran Don Butler to lead company strategy for developing fully integrated connected car experience

Building on the pioneering SYNC® in-car connectivity system it launched in 2007, Ford Motor Company today announces new system investments and organizational alignments to deliver the industry's best fully integrated connected car and digital consumer experience.

"Ford was first to bring affordable and widely available advanced connectivity features to the market starting with SYNC, putting Ford firmly on the map as a technology company," said Raj Nair, group vice president, Global Product Development. "With the rapid pace of mobile and digital innovation, our goal is to move the bar yet again, leveraging emerging technologies and the flexibility of the SYNC platform to enhance the ownership experience for customers."

Just ahead of expected additional announcements at the 2014 International CES®, the world's largest hands-on showcase of emerging innovation, Ford announces it will expand its industry-leading SYNC AppLink system to 3.4 million more vehicles currently on the road.

Since its launch in 2010, Ford has migrated SYNC AppLink to more products and customers around the world, enabling vehicle owners to access and control smartphone apps including TuneIn, NPR and iHeartRadio via voice command. More than 1-million vehicles equipped with SYNC AppLink are on the road today, and another 3.4 million vehicles – model year 2010 and newer – will be eligible to download AppLink later this year.

Currently, SYNC AppLink allows users to seamlessly control over 60 smartphone mobile apps – on both iOS and Android platforms - using the car's voice commands, enabling drivers to keep their eyes on the road and hands on the wheel. Ford is the first automaker to offer an open developer program, www.developer.ford.com, to help keep customers connected inside the vehicle and will continue to add new SYNC-enabled smartphone apps to enhance the driving experience.

Today, consumers continue to demand more personalized, simplified and integrated in-vehicle experiences. And, with consumers spending more time with digital media than with any other, Ford hopes to turn the connected vehicle into an intelligent vehicle, one that simplifies and personalizes the in-vehicle experience for the consumer.

Beyond the in-car experience, Ford's ultimate goal is to use connectivity and digital to transform every aspect of the ownership experience, and to build the foundation for future mobility initiatives. With the eventual proliferation of embedded telematics capabilities for Ford Motor Company's SYNC system, as recently announced on Lincoln MKC, a newly aligned organization will manage connectivity across the entire enterprise.

"SYNC launched a sort of connectivity arms race in the industry," said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln. "The opportunity is much bigger than just in-car technology – it's now about connecting the vehicle to a larger ecosystem leveraging 'the Internet of things.' We are creating a seamless and immersive experience for customers that begins with their first visit to our digital sites and continues throughout their ownership experience."

Leading the newly aligned organization is automotive and telematics industry veteran Don Butler, who brings a wealth of experience. Butler will report to Nair, with matrix reporting to Farley and Nick Smither, group vice president and chief information officer. Butler was most recently vice president, Global Strategy for Cadillac at General Motors, where he also led strategy and business development for the company's OnStar division. Butler also served as vice president for telematics startup INRIX.

"Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Nair. "Having a leader with technology experience both inside and outside the industry is a rare combination – we're excited to have Don join our team."

In the newly created position of executive director, Connected Vehicle and Services, Butler is responsible for Ford's global integrated connectivity vision and strategy. He will lead development of a near-, mid- and long-term plan, with the goal of delivering a best-in-class customer experience both inside and outside of the vehicle.

As part of Ford's plan to deliver a fully integrated connected car experience, the Connected Vehicle and Services group will work with the newly created Global Digital Marketing organization to help accelerate the goal of connecting customers to their vehicles.

"We remain laser-focused on creating connected experiences our customers want and value, providing solutions specifically tailored to their individual needs and to market conditions," said Farley.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

www.facebook.com/ford
www.twitter.com/ford

SOURCE Ford Motor Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...