Welcome!

News Feed Item

Audi Establishes U.S. Sales Record of 158,061 Vehicles Sold in 2013

HERNDON, VA -- (Marketwired) -- 01/03/14 --


  • With December 2013 coming in as 36th consecutive record sales month, Audi concluded its fourth record year in a row
  • December 2013 sales of 17,013 stand as the first time Audi sold more than 15,000 vehicles in any month
  • Audi Q5 finishes as the best selling model for Audi in the US in 2013; strong demand seen throughout product lineup in 2013

Audi achieved its fourth-consecutive year of record U.S. demand by recording full-year sales of 158,061, a 13.5% increase over the previous annual record set a year earlier.

In addition, Audi set an all-time monthly sales record in December 2013 with sales of 17,013 new models, a 14.6% improvement over the previous monthly sales record set in December 2012. The most recent month also stands as the first time Audi monthly sales have ever topped 15,000 vehicles. December 2013 was also established the 36th consecutive monthly sales record for Audi in the U.S. market.

"After 36 consecutive record sales months, 2013 was another year to thank America for embracing Audi," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "These record results show the payoff from our longstanding strategy to build the Audi brand through exciting products, committed dealer partners and a sustainable business model."

December results were bolstered by sales of Audi luxury SUVs, with a record month for the Audi Q5 crossover posting a 32.2% gain in December with 4,794 units delivered for the month. Sales of the Audi Q7 increased 52.6% to 2,279 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 40.8% to a total of 40,355 vehicles sold for the year, while YTD sales for the Audi Q7 increased 45.1% to a total of 15,978 vehicles.

Through December, sales of the Audi A6, A7, A8 and Q7 made up one of every three models the brand sold. That compares to a 19% mix for the most exclusive models just four years ago.

Luxury sedan sales remain strong as the Audi A6 increased 43.3% to 2,686 vehicles sold for the month, while YTD sales increased 18.1% to 22,428 vehicles sold.

There has been high demand for the updated 2014 Audi R8 models, including the Audi R8 V8, Audi R8 V10 and Audi R8 V10 plus. Customers have responded well to the changes in the vehicle's transmission showing an increase of sales to 37.3% MTD.

December 2013 was also the top sales result month for Audi Certified pre-owned vehicles sales with an increase of 21.1% for the month, to a total of 4,022 vehicles. For the full year, Audi CPO sales increased 10.2% to a total of 40,190 vehicles, also an all-time record for Audi of America.

Highlights:

  • Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 19.2% YTD, representing 33.7% of total Audi sales year-to-date and 46% of the Audi year-to-date sales gain.
  • Sales mix for Audi S performance variants finished the month at 16.1% for the S4 sedan; 39.7% for the S5/ RS 5; 4.6% for the S6; 26.1% for the S7 and RS 7; 10.2% for the S8; 27% for the TTS / TT RS and TTS Roadster, and 8.6% for the SQ5 crossover.
  • Sales of Audi A6 increased 43.3% compared to December 2012; YTD sales grew 18.1% compared to previous period.
  • Sales of the Audi Q5 increased 32.2% compared to December 2012; YTD sales grew 40.8% compared to previous period.
  • Sales of the Audi Q7 increased 52.6% compared to December 2012; YTD sales grew 45.1% compared to previous period.
  • Audi R8 sales up 37.3% compared to December 2012.
  • Sales mix for Audi A6 TDI finished the month at 12.5%, for the Audi A7 TDI at 11%, for the A8 TDI to 12.8%, the Audi Q5 TDI at 16%, and for the Audi Q7 TDI at 28.7%.
  • Audi Certified pre-owned sales increased 21.1% to 4,022 vehicles in December; YTD increased 10.2% to 40,190 vehicles sold.
  • The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.



============================================================================
AUDI US SNAPSHOT            --MTD--                       --YTD--
============================================================================
                  Dec '13   Dec '12   Yr/Yr %   Dec '13    Dec '12  Yr/Yr %
   Model Line     Actual    Actual    change  YTD Actual YTD Actual  change
============================================================================
A3                       0       397   -100.0%       857      7,205   -88.1%
============================================================================
A4                   3,543     3,369      5.2%    36,744     34,163     7.6%
============================================================================
A5                   1,384     1,572    -12.0%    18,664     17,270     8.1%
============================================================================
A6                   2,686     1,875     43.3%    22,428     18,998    18.1%
============================================================================
A7                     944       926      1.9%     8,483      8,598    -1.3%
============================================================================
A8                     718       900    -20.2%     6,300      6,002     5.0%
============================================================================
Allroad/Avant          436       437     -0.2%     5,386      4,367    23.3%
============================================================================
Audi Q5              4,794     3,626     32.2%    40,355     28,671    40.8%
============================================================================
Audi Q7              2,279     1,493     52.6%    15,978     11,008    45.1%
============================================================================
R8                      70        51     37.3%       813        802     1.4%
============================================================================
TT                     159       195    -18.5%     2,053      2,226    -7.8%
============================================================================
Total Audi Sales    17,013    14,841     14.6%   158,061    139,310    13.5%
============================================================================
Total CPO Sales      4,022     3,321    21.1 %    40,190     36,469   10.2 %
============================================================================


NOTES:
- 2012 A4 includes Audi A4 Avant, A4 sedan and S4 sedan, but does not include Audi allroad.
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet.
- 2012 A6 includes Audi A6 sedan and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe'; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.