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Living Essentials Announces Donation From Sales of Raspberry Flavored 5-Hour ENERGY(R) in Support of Living Beyond Breast Cancer

FARMINGTON HILLS, MI--(Marketwired - January 03, 2014) - Living Essentials, LLC (the distributor of 5-hour ENERGY® shots) today announced a donation of $344,269.20 to Living Beyond Breast Cancer (LBBC), a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour ENERGY® sold between August 15, 2013 and December 31, 2013.

In addition to the monetary donation, LBBC has experienced significant increases in calls to its Breast Cancer Helpline, a surge in demand for their free Guides to Understanding Breast Cancer, and a jump in the number of visitors to lbbc.org, due in large part to Living Essentials' multi-media marketing campaign for the product.

"The 5-hour ENERGY® advertisements have increased the visibility of LBBC's educational and support services to a national audience and we are pleased to respond to them," said LBBC CEO Jean Sachs, MSS, MLSP. "Combined with the financial donation from Living Essentials, LBBC is reaching more people and providing them with trusted breast cancer information and a community of support. LBBC's ambitious vision is a world where no one impacted by breast cancer feels uninformed or alone. This incredibly generous donation moves us further in that direction."

LBBC will use the donation to introduce a series of new initiatives and expand existing services, including a new series of brochures called In Focus that will address special-interest topics, including a publication for men. Other programs that will benefit from the donation include expanding the Breast Cancer Helpline nationally, increasing the number of free LBBC webinars, and hosting additional regional community meetings across the country.

"For us, this program was about much more than just writing a check," said Manoj Bhargava, founder of Living Essentials, LLC the distributor of 5-hour ENERGY®. "We wanted to make sure that LBBC was recognized at the same level as some of its better-known counterparts, and that they were provided with funding to continue their good work. It's about making a real change, and we did that here."

Video with footage from the events and the check presentation can be seen here http://www.youtube.com/watch?v=1f9eSjjk4bk.

About 5-Hour ENERGY®

5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain, the Netherlands and South Africa.

About Living Beyond Breast Cancer

LBBC's mission is to connect people with trusted breast cancer information and a community of support. National conferences, monthly webinars, regional community meetings, the Guides to Understanding Breast Cancer and a toll-free Breast Cancer Helpline are just a few examples of the services that are provided, always at little or no cost. For more information, visit lbbc.org.

Lindsay Beckmeyer
[email protected]

Melissa Skabich
PCE Communications(for Living Essentials, LLC)
[email protected]

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