Welcome!

News Feed Item

Star Magazine Leads MAZ Study That Shows Significantly Higher Engagement In Entertainment Content Apps

NEW YORK, Jan. 3, 2014 /PRNewswire/ -- MAZ, whose publishing platform powers over 600 apps on the Apple App Store, Google Play and Amazon Appstore, unveiled a study today which shows that users are spending an average of 40% more time reading content within apps than on websites. In particular, entertainment content is driving much higher engagement and re-engagement than any other category.

An infographic summarizing the study can be found here:
http://marketing.mazdigital.com/infographics/MAZ_Entertainment_Infographic.png

One of the key findings indicates that users of entertainment content apps spend an average of 38 minutes in each issue. That was 15 minutes longer than sports, and was more than triple the amount of time spent in business content apps.

When reading entertainment content, users are much likelier to re-engage with an app, returning for multiple sessions to view a single magazine issue. In particular, apps such as Star Magazine, Country Weekly and Soap Opera Digest, all owned by American Media Inc., have up to 12 sessions per weekly issue, well above the entertainment app average (seven sessions).

American Media Inc. recently re-launched a brand new OK! Magazine app using the MAZ platform. In the first five weeks alone, app downloads have tripled, single issue sales have nearly doubled, and in-app revenue has increased by 50% compared to the previous five weeks in OK! Magazine's previous app. OK! Magazine was not included in this study.

"We now have all our weekly magazines publishing to iOS Newsstand using MAZ, and the engagement levels we are seeing are just off the charts," said Chris Tarrow, Tablet Production Manager at American Media Inc.

"There is a meaningful difference between engagement in entertainment apps versus other popular categories like business and lifestyle apps," said MAZ CEO, Paul Canetti. "How can other sorts of media businesses take a cue from the entertainment world?"

Other key findings:

  • 40% more time is spent in apps vs. spent on the web.
  • 3x more time is spent in entertainment apps vs. business apps.
  • Star Magazine, Country Weekly, and Soap Opera Digest see an average of 12, 10, and 9 sessions per issue, respectively, compared to 7 times per issue for all entertainment apps.
  • Total time spent per issue ranks as follows:
    38 min. - Entertainment
    23 min. - Sports
    14 min. - Lifestyle
    13 min. - Travel
    12 min. - Business

An infographic summarizing the study can be found here:
http://marketing.mazdigital.com/infographics/MAZ_Entertainment_Infographic.png

About MAZ
MAZ (mazdigital.com) is a mobile publishing platform that allows publishers to create and distribute rich digital content for tablets and smartphones. Founded by former Apple and Adobe employees, MAZ gives media providers easy-to-use tools to make their content come to life by adding interactive features such as video, audio, HTML5 and e-commerce, as well as powerful analytics. Apps created with MAZ also include a unique feature called Clippings, which allows users to "cut out" anything that they see on the screen to save or share via email or social media.

CONTACTS: Shouvik Paul
phone #: 1-855-MAZ-DIGITAL
email: [email protected]
Web site: http://www.mazdigital.com

SOURCE MAZ

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...