Click here to close now.

Welcome!

News Feed Item

Star Magazine Leads MAZ Study That Shows Significantly Higher Engagement In Entertainment Content Apps

NEW YORK, Jan. 3, 2014 /PRNewswire/ -- MAZ, whose publishing platform powers over 600 apps on the Apple App Store, Google Play and Amazon Appstore, unveiled a study today which shows that users are spending an average of 40% more time reading content within apps than on websites. In particular, entertainment content is driving much higher engagement and re-engagement than any other category.

An infographic summarizing the study can be found here:
http://marketing.mazdigital.com/infographics/MAZ_Entertainment_Infographic.png

One of the key findings indicates that users of entertainment content apps spend an average of 38 minutes in each issue. That was 15 minutes longer than sports, and was more than triple the amount of time spent in business content apps.

When reading entertainment content, users are much likelier to re-engage with an app, returning for multiple sessions to view a single magazine issue. In particular, apps such as Star Magazine, Country Weekly and Soap Opera Digest, all owned by American Media Inc., have up to 12 sessions per weekly issue, well above the entertainment app average (seven sessions).

American Media Inc. recently re-launched a brand new OK! Magazine app using the MAZ platform. In the first five weeks alone, app downloads have tripled, single issue sales have nearly doubled, and in-app revenue has increased by 50% compared to the previous five weeks in OK! Magazine's previous app. OK! Magazine was not included in this study.

"We now have all our weekly magazines publishing to iOS Newsstand using MAZ, and the engagement levels we are seeing are just off the charts," said Chris Tarrow, Tablet Production Manager at American Media Inc.

"There is a meaningful difference between engagement in entertainment apps versus other popular categories like business and lifestyle apps," said MAZ CEO, Paul Canetti. "How can other sorts of media businesses take a cue from the entertainment world?"

Other key findings:

  • 40% more time is spent in apps vs. spent on the web.
  • 3x more time is spent in entertainment apps vs. business apps.
  • Star Magazine, Country Weekly, and Soap Opera Digest see an average of 12, 10, and 9 sessions per issue, respectively, compared to 7 times per issue for all entertainment apps.
  • Total time spent per issue ranks as follows:
    38 min. - Entertainment
    23 min. - Sports
    14 min. - Lifestyle
    13 min. - Travel
    12 min. - Business

An infographic summarizing the study can be found here:
http://marketing.mazdigital.com/infographics/MAZ_Entertainment_Infographic.png

About MAZ
MAZ (mazdigital.com) is a mobile publishing platform that allows publishers to create and distribute rich digital content for tablets and smartphones. Founded by former Apple and Adobe employees, MAZ gives media providers easy-to-use tools to make their content come to life by adding interactive features such as video, audio, HTML5 and e-commerce, as well as powerful analytics. Apps created with MAZ also include a unique feature called Clippings, which allows users to "cut out" anything that they see on the screen to save or share via email or social media.

CONTACTS: Shouvik Paul
phone #: 1-855-MAZ-DIGITAL
email: [email protected]
Web site: http://www.mazdigital.com

SOURCE MAZ

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desk...