Click here to close now.



Welcome!

News Feed Item

Japan's Okinawa Uploads Welcome Movie, Featuring "Ichariba-Chode" Hospitality

TOKYO, Jan. 6, 2014 /PRNewswire/ -- Japan's Okinawa Prefectural Government announced on January 6 that it had uploaded videos (http://beokinawa-pr.jp/mtl) introducing the "Ichariba-chode" hospitality, the manner of people who visit the nation's best resort islands. The announcement is part of the "Be.Okinawa" global branding project (http://beokinawa.jp/). "Ichariba-chode" is an Okinawan saying and approach to life, meaning "once we meet, we become brothers and sisters."

(Photo: http://prw.kyodonews.jp/prwfile/release/M102302/201312277280/_prw_OI1fl_60lPd6vi.jpg)

The videos were shot in several different famous destinations around the world with a cultural and anthropological approach.

Two different versions of the videos are available. The first one, "MEET the LOCALS: On the Street," shows the reaction of locals in the streets helping visitors after they are asked for directions, trends, or local attractions. The other video, "MEET the LOCALS: In the Bar" shows how locals react and communicate with tourists who are sitting alone in a bar. In the latter video, the people of Okinawa extend their "welcome to the family" hospitality by inviting the visitor to their table for dinner and conversation.

The "Be.Okinawa" website also features prominent amateur "YouTuber" Grant Schuman as he encounters and interacts with the people of Okinawa (http://beokinawa-pr.jp/uyo/) during his trip to the islands.

Schuman has gained much popularity since 2010 after shooting and uploading many videos on YouTube of his self-planned visits and contacts with locals around the world.

In the recent years, Okinawa has begun uncovering its beauty and charm and showing it to the world around them. Previously, Japan's southernmost region was a destination for the select few who had a shared love of its culture, nature, peace and hospitality.

The Okinawa government announced last year that it would begin promoting the unique island to the international market with the "Be.Okinawa" concept, and would target two million visitors by 2021, a number approximately seven times larger than that of 2011.

What is the tourism brand of "Be.Okinawa"?

Okinawa is an island located in the southernmost part of Japan. Okinawa provides a fantastic natural environment with sunshine, wind, blue seas, blue skies and white sandy beaches. The island destination offers comfort from its gentle-hearted locals. The people of Okinawa are religious, warm-hearted, charming and peace-loving. During the era of the Ryukyu dynasty some hundreds years ago, the kings of Okinawa had traded with Japan, China, Korea and Southeast Asian countries, leading to the conflation of all such cultures. As a result, Okinawa has developed a "unique style of warmly welcoming anyone, as if visitors were brothers and sisters -- family." As this had happened thousands of years ago, today the nature and people of Okinawa are waiting for those who are heading their way. Then, as natural as can be, they will welcome you and come together, to "Be.Okinawa"

Contact:

Mr. Kenichiro Yamashiro
Tourism Promotion Division
Okinawa Prefectural Government
Tel: +81-98-866-2764
Email: [email protected] 
1-2-2, Izumizaki, Naha City, 901-2202, Okinawa Japan

SOURCE Okinawa Prefectural Government

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...