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Aha by HARMAN Cloud Platform 'Future Proofs' Vehicles with Services that Update Infotainment Systems and Provide Real Time Analytics and Extend System Functionality

HARMAN, the premium global audio and infotainment group (NYSE:HAR), unveiled two new services for the automotive market that leverage the Aha by HARMAN Cloud Platform and HARMAN’s infotainment system design leadership to ensure safe, personalized and connected driving experiences throughout the life of the vehicle. Extending beyond the popular Aha Radio interactive content service, the new Aha Updates and Aha Analytics services take HARMAN’s expertise and investments in cloud infrastructure into new directions.

The new Aha Updates service allows automakers to easily upgrade existing infotainment and audio systems to extend the lifespan of vehicles. This service will allow automakers and drivers to upgrade in-car audio and infotainment systems, connect to cloud-based content more easily and consistently improve embedded software features. Aha Updates will offer consumers a convenient and reliable way to keep vehicle software current, and actually extend system functionality – with emerging applications ranging from toll collection to parking assistance.

Additionally, the new Aha Analytics vehicle and driver insights service will aggregate and analyze information collected through opt-in data sharing from a car’s infotainment and on-board diagnostics. By also then connecting and uploading that data through the Aha by HARMAN Cloud Platform, HARMAN can offer automakers, insurance companies, and other service companies the ability to analyze usage patterns, enhance vehicle maintenance and improve driver safety. The new Aha Analytics offering will aggregate vehicle specific data to support a wide array of applications including reliable safety and lost vehicle services, location services and map updates, and even remote vehicle diagnostic monitoring capabilities.

“At CES, HARMAN is showcasing exciting new solutions that upgrade, connect, and improve the infotainment and audio experiences for vehicles on the road today,” said David Slump, president, HARMAN Automotive Services. “Thanks to the rapid pace of technology innovation and adoption of new connected consumer experiences, vehicles become outdated quickly from a driver experience perspective. HARMAN is essentially future-proofing vehicles for our OEM customers by introducing a cloud platform that delivers value throughout the entire vehicle lifecycle.”

The benefits of Aha Updates and Aha Analytics services for automakers include lower warranty and customer care costs by reducing dealership visits, increased consumer software update take-rates and higher customer satisfaction through a more convenient update process, higher quality software and access to new features.

HARMAN at CES 2014

Visit HARMAN during CES 2014 for demonstrations of Aha Updates and Aha Analytics as well as the company’s full portfolio of infotainment and lifestyle audio systems. The ONE HARMAN experience showcase is located at the Hard Rock Hotel. Follow HARMAN online during CES 2014:

About Aha by HARMAN

The Aha product portfolio focuses on delivering connected services to vehicles both new and old on the road today. The service serves both HARMAN’s OEM partners’ and consumers’ need through enabling drivers to upgrade, connect and improve vehicles. The portfolio includes Aha Analytics, Aha Updates, Aha Ad Platform, and Aha Radio, which is available in more than 60 countries and offered in more than 50 models of vehicles including Acura, Chrysler, Ford, Honda, Hyundai, Mazda, Porsche, Scion, Subaru, and Toyota.

About HARMAN

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the twelve months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.

HAR-C

© 2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

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