|By Business Wire||
|January 6, 2014 09:15 AM EST||
CES -- Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, today announced the launch of a new website offering technical and integration recommendations, user experience guidelines, and research that evaluates the impact of haptics in automotive environments. The site offers auto OEMs and system integrators a comprehensive resource to learn about advancements in the haptic ecosystem and user research.
“Touch screens and touch surfaces are becoming standard interfaces for autos, increasingly managing dynamic content and replacing mechanical buttons,” explains Dennis Sheehan, senior vice president of sales and marketing at Immersion. “As demand grows for touch interfaces, Immersion’s expertise in haptics design, engineering and UX is essential. By offering guidelines and resources, we are working to help create multi-modal experiences that are capable of being intuitive, enjoyable and safe.”
Haptics are being used in mobile, automotive and consumer applications to provide critical touch confirmation, creating confident consumer experiences. In autos specifically, haptics can provide numerous unique safety and design benefits including:
- Promoting safety by reducing secondary glance rates and overall task times
- Reducing visual distraction, frustration and confusion
- Instilling confidence in drivers by delivering a positive user experience
- Providing automakers with interior design flexibility
- Offering opportunity to create distinctive experiences that extend the automotive brand into the touch interface
With the broad adoption of haptic technology in several consumer markets, the haptic ecosystem has matured, resulting in lower cost, high-quality components. Advancements in design and integration may be referenced for creating more efficient and streamlined systems. Immersion has developed guidelines and technical recommendations for designers that incorporate best practices for haptic implementations based on research conducted by the company and independent parties.
“Our substantial IP portfolio, combined with expertise in user experience, haptic effect authoring, specialized firmware and deep domain knowledge on integrating the broader ecosystem makes Immersion a key partner for auto OEMS and integrators,” explains Daniel Brongiel, vice president and head of automotive market at Immersion. “As the industry embraces our technology, we’re working with ecosystem leaders to improve safety and create compelling consumer experiences through the use of haptics.”
For more information on Immersion’s automotive technology, visit the new Immersion automotive haptics portal at: http://automotive.immersion.com.
Immersion at 2014 International CES
Immersion will be hosting an appointment-only meetings at CES, showing touch pad and touchscreen demonstrators that use Immersion guidelines to create low-cost, high-quality haptic experiences. To request a meeting with Immersion at CES, contact [email protected].
The company will also be participating in the Digital Experience! press event at 7pm this evening, January 6th, at the Mirage Hotel & Casino.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics, or tactile effects; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,300 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits and availability of Immersion’s haptic technologies in the automotive space or the benefits offered on Immersion’s website.
Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of force feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
The use of the words "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
(IMMR - C)
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