Welcome!

News Feed Item

Bread & Boxers Announces Partnership with Henrik Lundqvist

New York Rangers Goalie Partners with Stockholm-based Bodywear Line

STOCKHOLM, Jan. 6, 2014 /PRNewswire/ -- Henrik Lundqvist, dynamic goalie for the New York Rangers hockey team and perennial man of style, announced today his collaboration with Swedish body wear brand Bread & Boxers.

Henrik Lundqvist, hockey player, partners with Bread & Boxers.

Hailed by Vanity Fair magazine as one of the top 5 best-dressed men and as one of the most stylish athletes by GQ magazine, Lundqvist is frequently praised for his exceptional taste in clothing, and embraces the brand's aesthetic of classic, clean lines and Swedish styling.

Lundqvist will collaborate with owners Alexander Palmgren and Henrik Lindahl on a seasonal basis to create capsule collections and special editions. He will also appear as the face of the brand in visual imagery and on selected packaging for the series of "Lundqvist's Favorites."

"I'm excited to move into the creative side of fashion, where ideas and personal style come to life," said Lundqvist. I always wanted to be involved in building a brand, but the right opportunity hadn't presented itself until now. The line is beautiful and comfortable -- essential, really -- which is what attracted me to Bread & Boxers. I wore the products and loved them. It's that simple."

Lundqvist and CEO Alexander Palmgren are friends from Gothenburg, the second largest city in Sweden, where they grew up. Each summer, Lundqvist returns to Gothenburg for a post-season retreat; it was also the location for a recent Bread & Boxers photo shoot that shows Mr. Lundqvist on the picturesque waterfront.

"Knowing Hank for many years, I've been fascinated by his ability to move between different worlds, yet stay true to his values and heritage," said Palmgren. "He's a successful athlete, living a high life in New York, yet he still appreciates the small but pleasurable things in life. Hank represents the essence of Bread & Boxers."

Creative Director Henrik Lindahl added, "Lundqvist always has a positive aura that makes people feel good. Of course, his sense for fashion makes him extra relevant, but to me, his way of enjoying life is even more inspiring."

As exclusive North American manufacturer, sales and distribution partner to Bread & Boxers, United Legwear Co. (ULC) sees great growth potential from the Lundqvist partnership.

"Henrik Lundqvist's involvement in the brand is a natural, synergistic partnership, given his Swedish heritage and incredible style," said Isaac E. Ash, President and CEO of ULC. "His iconic status on and off the ice will have great impact on the future of Bread & Boxers."

About Bread & Boxers

Since its inception in 2008, Bread & Boxers has strived to offer simpler, better alternatives for everyday basics. Being part of the everyday routine, getting great underwear should be as simple as picking up the morning bread. After all, the things we wear everyday matter more than the things we wear only once in a while.

www.breadandboxers.com

About United Legwear

Founded in 1998 by Isaac E. Ash, United Legwear Company, LLC is a global manufacturer and distributor of socks and bodywear and has established itself as one of the leading resources in the industry. From infants and toddlers to teens and adults, ULC offers a full range of products that address the functional and fashion needs of consumers. United Legwear always strives to remain true to innovation, quality and integrity.

www.unitedlegwear.com

Related Links:
Bread & Boxers website
United Legwear website

Since its inception in 2008, Bread & Boxers has strived to offer simpler, better alternatives for everyday basics. Being part of the everyday routine, getting great underwear should be as simple as picking up the morning bread. After all, the things we wear everyday matter more than the things we wear only once in a while.  www.breadandboxers.com

 

Founded in 1998 by Isaac E. Ash, United Legwear Company, LLC is a global manufacturer and distributor of socks and bodywear and has established itself as one of the leading resources in the industry. From infants and toddlers to teens and adults, ULC offers a full range of products that address the functional and fashion needs of consumers. United Legwear always strives to remain true to innovation, quality and integrity.  www.unitedlegwear.com

Image with caption: "Henrik Lundqvist, hockey player, partners with Bread & Boxers." Image available at: http://photos.prnewswire.com/prnh/20140106/NY37380-a

Image with caption: "Since its inception in 2008, Bread & Boxers has strived to offer simpler, better alternatives for everyday basics. Being part of the everyday routine, getting great underwear should be as simple as picking up the morning bread. After all, the things we wear everyday matter more than the things we wear only once in a while.  www.breadandboxers.com." Image available at: http://photos.prnewswire.com/prnh/20140106/NY37380LOGO-b

Image with caption: "Founded in 1998 by Isaac E. Ash, United Legwear Company, LLC is a global manufacturer and distributor of socks and bodywear and has established itself as one of the leading resources in the industry. From infants and toddlers to teens and adults, ULC offers a full range of products that address the functional and fashion needs of consumers. United Legwear always strives to remain true to innovation, quality and integrity. www.unitedlegwear.com." Image available at: http://photos.prnewswire.com/prnh/20140106/NY37380LOGO-c

SOURCE United Legwear

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, discussed key challenges and solutions to powering a ride sharing and/or multimodal model in the age ...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.