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SuperTales Innovates A Breakthrough in Video Technology Called MashFX: The First App That Provides For Real Time Hollywood Style Visual Effects in Videos Taken on Smartphones and Tablets

Smartphone users can place characters like Dragons, Robots, and Dinosaurs in real time videos and share them on the Internet

NOVATO, Calif., Jan. 6, 2014 /PRNewswire-iReach/ -- SuperTales, Inc., a company started by movie, technology, and videogame industry veterans, has released MashFXTM and what it believes is the first App that allows users to integrate real time Hollywood style visual effects and 3D characters in videos taken on smartphones and tablets.


MashFX allows smartphone users to create visual effects just like a Hollywood director can but without the big movie budget.

MashFX is currently available for free in the Apple App Store found here:

"With our new MashFX App any person with a compatible smartphone or tablet can bring their imagination to life by inserting into video in real time 3D characters and visual effects and seconds later sharing the results with friends across the globe – this is Hollywood magic for the masses," said CEO, Euan Macdonald.

"We wanted to make Hollywood style visual effects available to a large population of smartphone users across the globe to democratize the movie making process. Our first step in that effort was to release the MashFX App for free and watch how people use it and to evolve it so one day people will be making beautiful and creative movies with nothing more than a device that fits in your pocket," said co-founder and Director, Ira P. Rothken.

MashFX App Details:

  • Chose from a range of free lenses and filters
  • Add your favorite 3D characters (dragons now, robots, and dinosaurs coming soon)
  • Select which visual effects to use such as fireballs
  • Start your video camera and control the action - it's as easy as point and shoot
  • Once you are ready, instantly share with your friends and family
  • Post to your favorite social sites including Google's YouTube, Facebook, and Twitter
  • Watch videos that other people have created and shared
  • MashFX currently supports Apple iPhone 3GS and higher and will soon be available on Google Android devices

SuperTales is currently working with third parties to license characters from books, games, television, and movies to include in future versions of the MashFX App.

About SuperTales, Inc.

SuperTales, Inc. the creator of MashFX the real time visual effects App, is a San Francisco Bay Area based digital entertainment company leveraging new technologies to create groundbreaking entertainment. Drawing upon our Disney, Electronic Arts, LucasFilm, Pixar and Industrial Light and Magic heritage, our team develops engaging apps that combine digital content, augmented reality technologies, and visual effects in incredible ways. MashFX is a trademark of SuperTales, Inc.

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Media Contact: Ira Rothken, SuperTales, Inc., 415-858-0260, [email protected]

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SOURCE SuperTales, Inc.

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