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Ricola Invites Consumers to "Call in Well!"

New Year's Promotion Encourages Consumers to Trade in Their "Sick Day" for a "Well Day"

PARSIPPANY, N.J., Jan. 6, 2014 /PRNewswire/ -- As the 2013-2014 cold and flu season hits its peak this month, Ricola®, the leading manufacturer of soothing herb cough drops from Switzerland, is encouraging consumers to trade in their sick days for well days by inviting them to "Call in Well." Now through January 31, 2014, consumers can call 1-855-4-WELLDAY or text RICOLA (22122) to share what fun thing they'd do if they took a "well day" off.  One lucky winner per day will win $500.

(Logo:  http://photos.prnewswire.com/prnh/20140106/CG40299LOGO)

"With cold and flu viruses flying around like snowflakes, it takes a special effort to stay healthy during the winter cold and flu season, says Joahne Carter Vice President, Marketing and Innovation at Ricola. "We hope our Ricola "Call in Well" promotion will remind everyone there are steps you can take to feel better this time of year – that way you can go out and enjoy all the great things winter has to offer."

Ricola is encouraging consumers to stock up on plenty of Ricola Extra Strength Cough Drops and enjoy the magical, soothing blend of Chruterchraft. What is Chruterchraft? It's a magical word for an extraordinary herb drop containing 10 Swiss herbs.

"'Chruterchraft' is a Swiss word. It stands for herbs. It stands for efficacy and enjoyment. So this one word incorporates all the Ricola values: the magical blend of herbs, the Swiss heritage, the soothing effect, and the great taste of our products," enthuses Felix Richterich, CEO and Chairman of the Board of Directors of Ricola.

For additional details and official rules, visit www.facebook.com/ricola.

About Ricola
Ricola is one of the world's most modern and innovative manufacturers of herb drops. Ricola herb specialties are exported to more than 50 countries and are famous for their fine Swiss quality. Founded in 1930, with company headquarters in Laufen and subsidiaries in Europe, Asia and the USA, Ricola products now include around 30 different herb specialties.

In Switzerland, this family-owned company is a pioneer in herb cultivation and places great value on using carefully selected locations and controlled environmentally friendly cultivation methods without the use of pesticides and herbicides.

Ricola has fixed long-term purchase agreements with more than 100 farmers in Swiss mountain regions. Ricola is a responsible employer of more than 400 staff and is committed to sustainable corporate management: economically, socially and ecologically. The traditional values of a family-run enterprise coupled with Swiss quality and a passion for innovation define the success of the Ricola global brand.


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