Welcome!

News Feed Item

Vans Kicks-Off Fifth Annual Custom Culture Art Competition for High Schools Nationwide

Vans Custom Culture Inspires Students to Showcase Their Creative Talents and Raises Awareness of Diminishing Arts Education; Awards Top Schools With Donations to Support Their Art Programs

CYPRESS, CA -- (Marketwired) -- 01/06/14 -- Vans, in partnership with Americans for the Arts, Journeys and truth®, invites high school art students across the country to take part in the fifth annual Vans Custom Culture, an art and design competition to celebrate student creativity and support arts education. Beginning today, high school art teachers can register for their students to vie against schools across the country to create the most artistic designs using blank Vans shoes as a canvas. The winning school will receive a $50,000 donation for their school art program, and one of the shoe designs will be put into production for sale in select Vans retail stores.

Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design, and call attention to the fact that school art programs are suffering due to diminishing education budgets. Vans Custom Culture has grown exponentially since its inception in 2010 with 326 schools, growing to almost 2,000 schools expected to participate this year. To date, Vans Custom Culture has reached hundreds of thousands of students and put more than $290,000 back into high school art programs.

"Creative expression is at the core of who we are at Vans, and cultivating creativity among students is something we feel very strongly about," said Doug Palladini, vice president and general manager of the Americas at Vans. "Art is not just a creative outlet, but a vital part of the student experience and a key driver of success both in school and eventually in the workforce. With shrinking budgets in public education affecting schools across the country, our goal is to put much-needed funds back into the hands of school art programs through Custom Culture so we can continue to inspire students to pursue their creative passions."

Beginning today through Feb. 14 at 12:00 noon PST, high school art teachers can register their students for the 2014 competition on the Vans Custom Culture website (vans.com/customculture). Students will be tasked with designing four pairs of blank Vans shoes each to depict one of four themes representing the Vans "Off the Wall" lifestyle: action sports, art, music, and local flavor.

Vans employees will help select the top 50 schools to be semi-finalists. The public will then have the opportunity to vote for their favorites through the Vans Custom Culture website between April 25 and May 12. The top five schools will move on as finalists traveling to New York City to showcase their designs for celebrity judges and the chance to win $50,000 for their school art program. Vans will also donate $4,000 to each of the four runner-up schools, and another $50,000 to nonprofit partner Americans for the Arts, in support of their work as the nation's leading organization for advancing the arts and art education.

National retailer Journeys and truth®, the nation's largest youth smoking prevention campaign, are partnering with Vans again for this year's competition and will offer additional award opportunities. Journeys will donate a $10,000 'Local Attitude' award to the school that creates the most compelling 'local flavor' design, and truth® will offer the top 50 semi-finalists a chance to compete for yet another $10,000 award for their school's arts programs by having students customize a skateboard deck inspired by their reaction to a raw fact about tobacco.

For information and registration guidelines visit the Custom Culture website at vans.com/customculture.

ABOUT VANS
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 230 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.

Add to Digg Bookmark with del.icio.us Add to Newsvine

CONTACT:
Jillian Green
310.496.4451
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.