Welcome!

News Feed Item

comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

Number of Americans Who Own Smartphones Surpasses 150 Million

RESTON, Va., Jan. 6, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Smartphone OEM Market Share
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Aug-13

Nov-13

Point
Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

40.7%

41.2%

0.5

Samsung

24.3%

26.0%

1.7

Motorola

6.9%

6.7%

-0.2

LG

6.7%

6.5%

-0.2

HTC

7.4%

6.4%

-1.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Aug-13

Nov-13

Point
Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

51.6%

51.9%

0.3

Apple

40.7%

41.2%

0.5

BlackBerry

4.0%

3.5%

-0.5

Microsoft

3.2%

3.1%

-0.1

Symbian

0.3%

0.2%

-0.1

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent).

Top 15 Smartphone Properties & Apps

November 2013

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix


Top 15 Properties

% Reach

Top 15 Apps

% Reach


    Smartphone Browsing + App Audience

100.0%

    Smartphone App Audience

100.0%

1

    Google Sites

86.7%

    Facebook (Mobile App)

76.2%

2

    Facebook

84.9%

    Pandora Radio (Mobile App)

52.0%

3

    Yahoo Sites

79.4%

    Google Play (Mobile App)

51.6%

4

    Amazon Sites

72.5%

    Google Search (Mobile App)

50.4%

5

    AOL, Inc.

61.1%

    YouTube (Mobile App)

44.6%

6

    Pandora.com

52.1%

    Apple App Suite (Mobile App)

43.6%

7

    Apple Inc.

51.2%

    Gmail (Mobile App)

43.3%

8

    Microsoft Sites

49.5%

    Google Maps (Mobile App)

42.0%

9

    Turner Digital

44.7%

    Yahoo Stocks (Mobile App)

28.7%

10

    CBS Interactive

42.0%

    Instagram (Mobile App)

26.2%

11

    Wikimedia Foundation Sites

40.1%

    Yahoo Weather Widget (Mobile App)

24.1%

12

    Glam Media

37.5%

    Apple Maps (Mobile App)

23.9%

13

    eBay

36.8%

    The Weather Channel (Mobile App)

22.9%

14

    Weather Company, The

33.4%

    Facebook Messenger (Mobile App)

22.1%

15

    ESPN

33.3%

    Twitter (Mobile App)

21.6%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.