Welcome!

News Feed Item

Mercury Unveils Mobile- and Social-Powered Gift Card and Rewards Service to Help Small Business Merchants Grow

Mercury Payment Systems, LLC, an award-winning provider of payment technology and services for small to mid-sized businesses, today announced the launch of Mercury StoreCard™, a gift, rewards, mobile payments and promotions card all in one.

Consumers can use the Mercury StoreCard as a gift card or a reloadable stored-value card to earn cash back loyalty rewards on every StoreCard purchase. The Mercury StoreCard can also be converted into a digital gift card via Apple® Passbook® or an Android marketplace app, allowing consumers to pay for purchases with either their physical card or smartphones, creating mobile payment convenience. Consumers can also use their smartphones to view their Mercury StoreCard’s balances, manually or automatically reload their cards, send custom-printed gift cards to their family and friends, and share promotional gift cards via social media.

“With Mercury StoreCard, we’re making gift card and rewards programs simple for the consumer to use and simple for the merchant to manage,” said Travis Priest, vice president of value added services for Mercury. “With smartphones becoming a global phenomenon, merchants find it compelling to integrate mobile payments to connect with the digital consumer. Mercury StoreCard gives them the mobility they are looking for while tying it to services like rewards programs and prepaid services that create stickier customer relationships.”

Removing Barriers to Help Compete with Big Box Stores

For the merchant, Mercury StoreCard addresses a technology gap in the marketplace. Smaller merchants want the marketing power of a big box store, but typically lack the budget and technical expertise to carry out a complicated customer loyalty program. Integration with their existing point-of-sale (POS) system and checkout process remains challenging and creates barriers to entry for most small businesses.

Mercury StoreCard helps remove those barriers by working seamlessly with the merchant’s existing POS system, and payments made with a Mercury StoreCard are processed like any other gift card transaction. This removes much of the effort and complexity that so often accompanies a merchant’s adoption of a new payment technology.

Growing Demand for Mobile, Gift, and Rewards Solutions

Mercury StoreCard was inspired by the increasing demand for mobile, gift, and rewards payment solutions. Prepaid was the fastest-growing payment type in the U.S. over five years from 2007 to 2012, according to a May 2013 Nilson Report. Concurrently, mobile wallets are becoming increasingly popular among both consumers and merchants. Worldwide mobile payment transaction values surpassed $171.5 billion in 2012, a 61.9 percent increase from 2011, according to Gartner Research. Mercury StoreCard is launching at the intersection of these growth trends, and making each of these technologies more accessible to the broader small to mid-sized merchant market.

Mercury StoreCard will be available to select customers in February 2014, with a broader rollout planned for mid-year.

About Mercury

Mercury Payment Systems, LLC is an award-winning payment processing company committed to simplifying the payment chain in support of "main street" merchants. The Mercury Network™ is trusted by more than 3,000 point-of-sale (POS) dealers and developers.

The MercuryPay™ processing platform provides fast and secure payments with high-availability transaction approvals. The Mercury Network™ provides merchants with a network of local POS dealers and software developers to help the merchant install, connect, use, update, and expand their choice of POS system, rather than only provide remote support. For more information about Mercury, please visit www.mercurypay.com or follow on Twitter @mercurypay.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Announcing Poland #DigitalTransformation Pavilion
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!