|By PR Newswire||
|January 7, 2014 10:27 AM EST||
COLUMBUS, Ohio, Jan. 7, 2014 /PRNewswire/ -- Social, mobile, analytics and cloud (SMAC) are poised to transform the way businesses across all industries approach marketing and IT in 2014. These four technology trends will reach a tipping point next year and the businesses that embrace them will benefit greatly. Those that don't will be forced to play catch-up with early adopters ... if they can. According to business and IT solutions company ICC, SMAC represents the main drivers of innovation today, transforming the way companies operate, collaborate and integrate. And, while SMAC will influence many business processes, it is a company's customer-facing interaction that will be affected first.
"The year 2014 will be about the customer experience. Companies must transform the way they respond and react to customer demand, sentiment and desire," says ICC CEO Steven Glaser. "Those companies that can accomplish this will be better positioned to grab market share from those that do not."
Social and mobile in particular are transforming the way marketers reach existing and future clients. For their part, clients and prospects – both B2B and B2C – spoiled by the fast-moving and endlessly innovative technology companies that make up the SMAC landscape, now expect all their customer experiences to be holistic, seamless, integrated and satisfying across the board.
To profit from this sea-change, companies will have to transform the way marketing and IT work together. Putting SMAC to work requires a combination of marketing automation and analytics solutions as well as a solid master data management approach. This requires a stronger partnership between IT and marketing in order to provide customers with the holistic experiences they've come to expect and increasingly demand.
"If marketing, or other business functions, cannot get the information they need from their IT partner, then they can either create a shadow IT organization that will figure out how to do this or they could bring in an external party to build a hosted solution," says Jim Gallo, ICC's Vice President of Business Analytics.
In addition, 2014 will prove to be a pivotal year not only for marketing but all manner of relationship inside and outside of the C-suite. Every industry and every function is now being impacted by SMAC. Industries that embrace this trend, which started a mere six years ago with the introduction of the iPhone, will stand to profit from greater customer loyalty and wallet-share. And businesses will benefit from more accurate reporting and an enhanced ability to apply predictive and prescriptive analytics to their businesses as they move into the realm of big data.
"In order to drive performance with a more holistic view of the company, executives need more than single metrics," says Gallo. "They need data from all over the organization, including finance, customer service, marketing and product development. When leaders have a more complete and comprehensive view of their operations, they can make better use of data in planning and decision making. By partnering with IT, line-of-business executives can assure that all of a company's data is brought together in harmony so it enhances operations instead of hindering them."
Want to learn more about the power of marketing and technology? ICC has developed a series of complimentary white papers for download at http://bit.ly/18UmPKM.
ICC (Information Control Company), based in Columbus, Ohio, is a leading provider of enterprise technology solutions. With a staff over 500 highly trained consultants, we are experts in Strategy, User Experience, Visual Design, Engineering, Project Management, Business Analytics and Quality Assurance. Using these skills, we develop and deploy innovative, business-critical solutions that enable Fortune 500 and mid-market organizations to improve operational efficiencies. Our Business, Digital and Technology solutions give our clients a competitive advantage that helps them drive revenues and increase margin.
Clutch Interactive is a world-class digital ad agency inside the walls of ICC. Together, they're a collection of seasoned strategists, user experience specialists, writers, art directors and developers who specialize in the art and science of Interactive Conversations.
ICC is a Microsoft Gold Certified Partner and an IBM Premier Business Partner. Clients include Nationwide, Cardinal Health, McGraw Hill, the State of Ohio, and Honda. ICC is committed to serving its clients, community and country by developing U.S.-based leaders who work hard to strengthen the American economy. More information is available at http://www.icctechnology.com.
SOURCE ICC (Information Control Company)
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Oct. 7, 2015 12:45 PM EDT Reads: 144
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Oct. 7, 2015 12:30 PM EDT Reads: 584
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Oct. 7, 2015 12:15 PM EDT Reads: 189
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 7, 2015 12:15 PM EDT
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 7, 2015 12:00 PM EDT Reads: 671
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 7, 2015 12:00 PM EDT Reads: 249
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He will also demonstrate how easy it is to search and restore cloud application data using Cloudfinder.
Oct. 7, 2015 12:00 PM EDT Reads: 445
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Oct. 7, 2015 12:00 PM EDT Reads: 154
SYS-CON Events announced today that Spirent Communications, the leader in testing navigation and positioning systems, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Spirent Communications enables innovations in communications technologies that help connect people. Whether it is service provider, data centers, enterprise IT networks, mobile communications, connected vehicles or the Inte...
Oct. 7, 2015 12:00 PM EDT
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 7, 2015 12:00 PM EDT Reads: 463
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
Oct. 7, 2015 11:45 AM EDT Reads: 477
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
Oct. 7, 2015 11:30 AM EDT Reads: 543
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Oct. 7, 2015 11:15 AM EDT
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 7, 2015 11:00 AM EDT Reads: 557
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
Oct. 7, 2015 11:00 AM EDT Reads: 146