News Feed Item

Nutella® Launches "Forever Nutella®" Commercial As Part Of National 2014 "Spread the Happy" Advertising Campaign

TV spot conveys the happiness found in every jar of Nutella®… The Original Hazelnut Spread®

SOMERSET, N.J., Jan. 7, 2014 /PRNewswire/ -- This week, Nutella® hazelnut spread launches its 30-second TV spot "Forever Nutella®"  as part of the brand's new "Spread the Happy" national advertising campaign. Drawing from fans' heartwarming stories about how the hazelnut spread has helped them savor personal everyday moments, the campaign was created for the Nutella® brand by Merkley+Partners.

(Photo: http://photos.prnewswire.com/prnh/20140107/NY41471-a )
(Photo: http://photos.prnewswire.com/prnh/20140107/NY41471-c )
(Logo: http://photos.prnewswire.com/prnh/20140107/NY41471LOGO-b )

"Forever Nutella®", airing during top national primetime, cable and morning shows, showcases the product's appeal and people's innate desire to spread that Nutella happiness. The commercial follows the journey of a single jar of Nutella® as it is passed between breakfast tables, waffle trucks and offices of America, capturing a sense that there's an endless chain of people who share a common love of Nutella®. "Spread the Happy" is an integrated marketing campaign with additional marketing efforts rolling out in 2014.

"Across America -- from kitchen tables to dorm rooms to restaurants – more and more people are smiling about Nutella®. When it comes to creating happiness in just one bite, few food brands have inspired consumer passion like this," said Noah Szporn, Category Director for the Nutella® brand at Ferrero U.S.A., Inc. "Nutella® paired with fruit or spread on whole grain bread is a great complement to any breakfast food, and the  'Spread the Happy' campaign shows the product's versatility."

Check out the "Forever Nutella®" TV spot via Nutella® USA Facebook and Twitter pages, Facebook.com/NutellaUSA and Twitter.com/NutellaUSA. Also visit Nutella's Instagram at Instagram.com/NutellaUSA and Pinterest at Pinterest.com/NutellaUSA. For additional information visit NutellaUSA.com.  

About Nutella
Nutella® was originally introduced by Ferrero in Italy in the 1960's and first imported to the U.S. over 25 years ago.  The popularity of Nutella® has grown steadily over the years, and it is the number one selling branded hazelnut spread in America.

People of all ages enjoy Nutella®, which gets its unique taste from ingredients like roasted hazelnuts, skim milk and cocoa. In addition, Nutella® is gluten free and has no artificial colors or preservatives.  It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

About Merkley+Partners
Merkley+Partners is a full-service marketing and advertising agency providing strategic direction to clients and creating print, broadcast, digital, social, viral, brand identity and CRM programs. Merkley services clients across a range of categories including packaged goods, automotive, financial and pharmaceutical.  The agency was founded in 1993 and is a wholly owned subsidiary of Omnicom Group Inc., a leading worldwide communications company.

SOURCE Nutella

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...