Welcome!

News Feed Item

Global market review of vodka - forecasts to 2018

LONDON, Jan. 7, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Global market review of vodka – forecasts to 2018


Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of Vodka.
Previous trends, such as premiumisation have certainly continued but it is flavours in particular which have have seen the most evolution.

Although brands have always innovated to some extent, the pace at which they have done so has tended to be relatively slow.

More recently, however, the industry has experienced a surge in new product development.

This latest edition of the report therefore explores the burgeoning trend for confectionery-style flavours, spicy, all-natural and esoteric flavours plus a resurgence of old traditional flavours.

Local artisanal products and craft-distilled vodkas are also becoming more mainstream.

It considers the effect on the category of an increasing cocktail trend, more knowledgeable mixologists, the rise of a new generation of alcohol consumers and those seeking new flavours.

Vodka mixed with energy drinks continues to be popular as does mixing the drink with wine.

Producers have been altering alcohol strength to both lower and higher proofs whilst others promote the consumtion of neat vodka.

An increasing trend that has increased in importance since the last report is that of packaging and the need to differentiate between products and consider consumer perecption.

The report provides insight to the performance of the category in 33 regions around the world and the specific influences in these individual markets.

13 of the leading vodka companies are also profiled.


With over 50 tables of data and quotes from some of the leading players, this report brings some great insight to this innovative and versatile of categories.

QUOTES FROM:

Diageo global category director vodka, gin and rum Edward Pilkington

Claire Smith, head of spirit creation and mixology for Belvedere (LVMH),

The Absolut Company vice-president global marketing Jonas Tåhlin

Nemiroff chairman Alexander Glus

Brown-Forman global managing director, vodka, Carmen d'Asendis

Diageo global innovation director Syl Saller

Blake Howard, vice-president of design solutions at Affinnova.

Diageo global design director Jeremy Lindley

Synergy founder and chairman Alexander Mechetin

Pernod Ricard deputy chief executive and chief executive elect Alexandre Ricard


Beam general manager Deb Boyda

White Gold CEO Kirill Kirakozov

Altia CEO Antti Pankakoski

Ladoga Group president Veniamin Grabar

Galakta marketing director Maria Annenskaya

Russian Standard vice-president for strategy Preston Mendenhall

La Martiniquaise president Jean-Pierre Cayard

Diageo managing director for Paraguay, Uruguay and Brazil, Olga Martinez

Brown-Forman marketing director, global travel retail Tim Young

Eraman Duty Free general manager Fawzy Ahmad

Introduction

Chapter 1 Premiumisation
Export growth

Chapter 2 Push into flavours and the role of innovation

Chapter 3 Need for packaging differentiation

Chapter 4 Industry structure
Leading selected vodka companies
Diageo
Roust (including CEDC)
Pernod Ricard

Synergy
Bacardi Limited
Beam Inc.
Brown-Forman
Constellation Brands
Behn Group
Stock Spirits
White Gold
Altia
Ladoga Group

Chapter 5 The markets
The CIS
Russia
Ukraine
Europe
Poland
Czech Republic
Bulgaria
Scandinavia & the Baltic markets
Germany
Austria
The UK
Ireland
France
Greece
Turkey

Spain
The Americas
The US
Canada
Mexico
Brazil
Dominican Republic
Asia-Pacific
Australia
New Zealand
India
Vietnam
Greater China (Including Hong Kong & Taiwan)
South Korea
Japan
Other markets
South Africa
Israel
Travel retail

List of tables


Table 1: Global vodka volume consumption by major and minor region, 2007-2012 (000's nine-litre cases)
Table 2: Global top 20 vodka markets volume consumption, 2007-2018 (000's nine-litre cases)
Table 3: Global vodka value by major and minor region, 2007-2012 (millions US dollars)
Table 4: Global top 20 vodka markets value, 2007-2012 (millions US dollars)
Table 5: Global vodka volume consumption by quality, 2007-2012 (000's nine-litre cases)
Table 6: Global top 20 vodka markets showing % share of flavoured vodka, 2007-2012 (000's nine-litre cases)
Table 7: Global top 20 vodka companies volume, 2007-2012 (000's nine-litre cases)
Table 8: Global top 20 vodka brands, 2007-2012 (000's nine-litre cases)
Table 9: Global top 10 vodka brands volume in Russia, 2007-2012 (000's nine-litre cases)
Table 11: Global vodka volume consumption by quality in Russia, 2007-2012 (000's nine-litre cases)
Table 12: Global top 5 vodka companies volume in Russia, 2007-2012 (000's nine-litre cases)
Table 13: Global top 10 vodka brands volume in Ukraine, 2007-2012 (000's nine-litre cases)
Table 14: Global vodka volume consumption by quality in Ukraine, 2007-2012 (000's nine-litre cases)
Table 15: Global top 5 vodka companies volume in Ukraine, 2007-2012 (000's nine-litre cases)
Table 16: Global top 10 vodka brands volume in Poland, 2007-2012 (000's nine-litre cases)
Table 17: Global vodka volume consumption by quality in Poland, 2007-2012 (000's nine-litre cases)
Table 18: Global top 5 vodka companies volume in Poland, 2007-2012 (000's nine-litre cases)
Table 19: Global top 10 vodka brands volume in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 20: Global vodka volume consumption by quality in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 21: Global top 5 vodka companies volume in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 22: Global top 10 vodka brands volume in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 23: Global vodka volume consumption by quality in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 24: Global top 5 vodka companies volume in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 25: Global top 10 vodka brands volume in Germany, 2007-2012 (000's nine-litre cases)
Table 26: Global vodka volume consumption by quality in Germany, 2007-2012 (000's nine-litre cases)
Table 27: Global top 5 vodka companies volume in Germany, 2007-2012 (000's nine-litre cases)
Table 28: Global top 10 vodka brands volume in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 29: Global vodka volume consumption by quality in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 30: Global top 5 vodka companies volume in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 31: Global top 10 vodka brands volume in France, 2007-2012 (000's nine-litre cases)
Table 32: Global vodka volume consumption by quality in France, 2007-2012 (000's nine-litre cases)
Table 33: Global top 5 vodka companies volume in France, 2007-2012 (000's nine-litre cases)
Table 34: Global top 10 vodka brands volume in United States, 2007-2012 (000's nine-litre cases)
Table 35: Global vodka volume consumption by quality in United States, 2007-2012 (000's nine-litre cases)

Table 36: Global top 5 vodka companies volume in United States, 2007-2012 (000's nine-litre cases)
Table 37: Global top 10 vodka brands volume in Canada, 2007-2012 (000's nine-litre cases)
Table 38: Global vodka volume consumption by quality in Canada, 2007-2012 (000's nine-litre cases)
Table 39: Global top 5 vodka companies volume in Canada, 2007-2012 (000's nine-litre cases)
Table 40: Global top 10 vodka brands volume in Brazil, 2007-2012 (000's nine-litre cases)
Table 41: Global vodka volume consumption by quality in Brazil, 2007-2012 (000's nine-litre cases)
Table 42: Global top 5 vodka companies volume in Brazil, 2007-2012 (000's nine-litre cases)
Table 43: Global top 10 vodka brands volume in India, 2007-2012 (000's nine-litre cases)
Table 44: Global vodka volume consumption by quality in India, 2007-2012 (000's nine-litre cases)
Table 45: Global top 5 vodka companies volume in India, 2007-2012 (000's nine-litre cases)
Table 46: Global top 10 vodka brands volume in Vietnam, 2007-2012 (000's nine-litre cases)
Table 47: Global vodka volume consumption by quality in Vietnam, 2007-2012 (000's nine-litre cases)
Table 48: Global top 5 vodka companies volume in Vietnam, 2007-2012 (000's nine-litre cases)
Table 49: Global top 10 vodka brands volume in South Africa, 2007-2012 (000's nine-litre cases)
Table 50: Global vodka volume consumption by quality in South Africa, 2007-2012 (000's nine-litre cases)
Table 51: Global top 5 vodka companies volume in South Africa, 2007-2012 (000's nine-litre cases)
Table 52: Top 10 vodka brands volume in duty free/travel retail consumption, 2007-2012 (000's nine-litre cases)
Table 53: Duty free/travel retail vodka volume consumption by quality, 2007-2012 (000's nine-litre cases)
Table 54: Top 5 vodka companies in duty free/travel retail volume consumption, 2007-2012 (000's nine-litre cases)
Table 55: Duty free/travel retail vodka volume consumption by major and minor region, 2007-2012 (000's nine-litre cases)

Read the full report:
Global market review of vodka – forecasts to 2018
http://www.reportbuyer.com/food_drink/alcoholic_drinks/spirits/global_market_review_vodka_forecasts_2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Spirits

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.