Welcome!

News Feed Item

Global market review of vodka - forecasts to 2018

LONDON, Jan. 7, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Global market review of vodka – forecasts to 2018


Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of Vodka.
Previous trends, such as premiumisation have certainly continued but it is flavours in particular which have have seen the most evolution.

Although brands have always innovated to some extent, the pace at which they have done so has tended to be relatively slow.

More recently, however, the industry has experienced a surge in new product development.

This latest edition of the report therefore explores the burgeoning trend for confectionery-style flavours, spicy, all-natural and esoteric flavours plus a resurgence of old traditional flavours.

Local artisanal products and craft-distilled vodkas are also becoming more mainstream.

It considers the effect on the category of an increasing cocktail trend, more knowledgeable mixologists, the rise of a new generation of alcohol consumers and those seeking new flavours.

Vodka mixed with energy drinks continues to be popular as does mixing the drink with wine.

Producers have been altering alcohol strength to both lower and higher proofs whilst others promote the consumtion of neat vodka.

An increasing trend that has increased in importance since the last report is that of packaging and the need to differentiate between products and consider consumer perecption.

The report provides insight to the performance of the category in 33 regions around the world and the specific influences in these individual markets.

13 of the leading vodka companies are also profiled.


With over 50 tables of data and quotes from some of the leading players, this report brings some great insight to this innovative and versatile of categories.

QUOTES FROM:

Diageo global category director vodka, gin and rum Edward Pilkington

Claire Smith, head of spirit creation and mixology for Belvedere (LVMH),

The Absolut Company vice-president global marketing Jonas Tåhlin

Nemiroff chairman Alexander Glus

Brown-Forman global managing director, vodka, Carmen d'Asendis

Diageo global innovation director Syl Saller

Blake Howard, vice-president of design solutions at Affinnova.

Diageo global design director Jeremy Lindley

Synergy founder and chairman Alexander Mechetin

Pernod Ricard deputy chief executive and chief executive elect Alexandre Ricard


Beam general manager Deb Boyda

White Gold CEO Kirill Kirakozov

Altia CEO Antti Pankakoski

Ladoga Group president Veniamin Grabar

Galakta marketing director Maria Annenskaya

Russian Standard vice-president for strategy Preston Mendenhall

La Martiniquaise president Jean-Pierre Cayard

Diageo managing director for Paraguay, Uruguay and Brazil, Olga Martinez

Brown-Forman marketing director, global travel retail Tim Young

Eraman Duty Free general manager Fawzy Ahmad

Introduction

Chapter 1 Premiumisation
Export growth

Chapter 2 Push into flavours and the role of innovation

Chapter 3 Need for packaging differentiation

Chapter 4 Industry structure
Leading selected vodka companies
Diageo
Roust (including CEDC)
Pernod Ricard

Synergy
Bacardi Limited
Beam Inc.
Brown-Forman
Constellation Brands
Behn Group
Stock Spirits
White Gold
Altia
Ladoga Group

Chapter 5 The markets
The CIS
Russia
Ukraine
Europe
Poland
Czech Republic
Bulgaria
Scandinavia & the Baltic markets
Germany
Austria
The UK
Ireland
France
Greece
Turkey

Spain
The Americas
The US
Canada
Mexico
Brazil
Dominican Republic
Asia-Pacific
Australia
New Zealand
India
Vietnam
Greater China (Including Hong Kong & Taiwan)
South Korea
Japan
Other markets
South Africa
Israel
Travel retail

List of tables


Table 1: Global vodka volume consumption by major and minor region, 2007-2012 (000's nine-litre cases)
Table 2: Global top 20 vodka markets volume consumption, 2007-2018 (000's nine-litre cases)
Table 3: Global vodka value by major and minor region, 2007-2012 (millions US dollars)
Table 4: Global top 20 vodka markets value, 2007-2012 (millions US dollars)
Table 5: Global vodka volume consumption by quality, 2007-2012 (000's nine-litre cases)
Table 6: Global top 20 vodka markets showing % share of flavoured vodka, 2007-2012 (000's nine-litre cases)
Table 7: Global top 20 vodka companies volume, 2007-2012 (000's nine-litre cases)
Table 8: Global top 20 vodka brands, 2007-2012 (000's nine-litre cases)
Table 9: Global top 10 vodka brands volume in Russia, 2007-2012 (000's nine-litre cases)
Table 11: Global vodka volume consumption by quality in Russia, 2007-2012 (000's nine-litre cases)
Table 12: Global top 5 vodka companies volume in Russia, 2007-2012 (000's nine-litre cases)
Table 13: Global top 10 vodka brands volume in Ukraine, 2007-2012 (000's nine-litre cases)
Table 14: Global vodka volume consumption by quality in Ukraine, 2007-2012 (000's nine-litre cases)
Table 15: Global top 5 vodka companies volume in Ukraine, 2007-2012 (000's nine-litre cases)
Table 16: Global top 10 vodka brands volume in Poland, 2007-2012 (000's nine-litre cases)
Table 17: Global vodka volume consumption by quality in Poland, 2007-2012 (000's nine-litre cases)
Table 18: Global top 5 vodka companies volume in Poland, 2007-2012 (000's nine-litre cases)
Table 19: Global top 10 vodka brands volume in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 20: Global vodka volume consumption by quality in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 21: Global top 5 vodka companies volume in Czech Republic, 2007-2012 (000's nine-litre cases)
Table 22: Global top 10 vodka brands volume in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 23: Global vodka volume consumption by quality in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 24: Global top 5 vodka companies volume in Bulgaria, 2007-2012 (000's nine-litre cases)
Table 25: Global top 10 vodka brands volume in Germany, 2007-2012 (000's nine-litre cases)
Table 26: Global vodka volume consumption by quality in Germany, 2007-2012 (000's nine-litre cases)
Table 27: Global top 5 vodka companies volume in Germany, 2007-2012 (000's nine-litre cases)
Table 28: Global top 10 vodka brands volume in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 29: Global vodka volume consumption by quality in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 30: Global top 5 vodka companies volume in United Kingdom, 2007-2012 (000's nine-litre cases)
Table 31: Global top 10 vodka brands volume in France, 2007-2012 (000's nine-litre cases)
Table 32: Global vodka volume consumption by quality in France, 2007-2012 (000's nine-litre cases)
Table 33: Global top 5 vodka companies volume in France, 2007-2012 (000's nine-litre cases)
Table 34: Global top 10 vodka brands volume in United States, 2007-2012 (000's nine-litre cases)
Table 35: Global vodka volume consumption by quality in United States, 2007-2012 (000's nine-litre cases)

Table 36: Global top 5 vodka companies volume in United States, 2007-2012 (000's nine-litre cases)
Table 37: Global top 10 vodka brands volume in Canada, 2007-2012 (000's nine-litre cases)
Table 38: Global vodka volume consumption by quality in Canada, 2007-2012 (000's nine-litre cases)
Table 39: Global top 5 vodka companies volume in Canada, 2007-2012 (000's nine-litre cases)
Table 40: Global top 10 vodka brands volume in Brazil, 2007-2012 (000's nine-litre cases)
Table 41: Global vodka volume consumption by quality in Brazil, 2007-2012 (000's nine-litre cases)
Table 42: Global top 5 vodka companies volume in Brazil, 2007-2012 (000's nine-litre cases)
Table 43: Global top 10 vodka brands volume in India, 2007-2012 (000's nine-litre cases)
Table 44: Global vodka volume consumption by quality in India, 2007-2012 (000's nine-litre cases)
Table 45: Global top 5 vodka companies volume in India, 2007-2012 (000's nine-litre cases)
Table 46: Global top 10 vodka brands volume in Vietnam, 2007-2012 (000's nine-litre cases)
Table 47: Global vodka volume consumption by quality in Vietnam, 2007-2012 (000's nine-litre cases)
Table 48: Global top 5 vodka companies volume in Vietnam, 2007-2012 (000's nine-litre cases)
Table 49: Global top 10 vodka brands volume in South Africa, 2007-2012 (000's nine-litre cases)
Table 50: Global vodka volume consumption by quality in South Africa, 2007-2012 (000's nine-litre cases)
Table 51: Global top 5 vodka companies volume in South Africa, 2007-2012 (000's nine-litre cases)
Table 52: Top 10 vodka brands volume in duty free/travel retail consumption, 2007-2012 (000's nine-litre cases)
Table 53: Duty free/travel retail vodka volume consumption by quality, 2007-2012 (000's nine-litre cases)
Table 54: Top 5 vodka companies in duty free/travel retail volume consumption, 2007-2012 (000's nine-litre cases)
Table 55: Duty free/travel retail vodka volume consumption by major and minor region, 2007-2012 (000's nine-litre cases)

Read the full report:
Global market review of vodka – forecasts to 2018
http://www.reportbuyer.com/food_drink/alcoholic_drinks/spirits/global_market_review_vodka_forecasts_2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Spirits

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...