|By PR Newswire||
|January 7, 2014 11:35 AM EST||
BOSTON, Jan. 7, 2014 /PRNewswire/ -- Today, ViralGains announced that Tod Loofbourrow, a serial entrepreneur with more than 25 years of senior leadership experience in the high-technology sector, will join the company's Board of Directors. Entrepreneur in Residence at MIT's Center for Digital Business, Loofbourrow drives high-growth business creation utilizing technologies spun out of MIT. Loofbourrow recently served as President and Cofounder of iRobot Healthcare (NASD: IRBT), and as Chairman, CEO and Founder of Peoplefluent (formerly Authoria), now a $100 million+ leader in software-as-a-service for recruiting, managing, and motivating high-performance workforces. He also ran strategic consulting firm Foundation Technologies and served as the firm's Managing Partner and CEO. Loofbourrow advises numerous startups and serves on the board of directors of Mobee and Jobs for the Future. Loofbourrow will serve on ViralGains' Board effective immediately and will provide ongoing counsel as ViralGains continues to grow and scale its viral marketing platform.
Additionally, ViralGains announced that Sarah Fay, a veteran of the media services industry with more than two decades of experience, will join the company's Board of Advisors. An industry leader on the topics of digital marketing and media integration, Fay previously served as the CEO of Aegis Media North America working with major brand advertisers including P&G, EA, Pfizer, Philips, Wachovia, RadioShack, Marriott and adidas/Reebok. She has since joined the boards of some prominent independent companies in the advertising technology space, such as Celtra, NeoMedia, inPowered, SocialFlow, and Women's Marketing Inc. She chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits, and The Digital Collective. Fay also participates as a board advisor to several advertising technology start-ups. Fay will serve on ViralGains' Board effective immediately and will use her advanced knowledge and experience in digital media to provide ViralGains with ongoing counsel.
Of the announcement, ViralGains CEO Jay Singh said, "At ViralGains, our team is grateful to experience tremendous growth. In 2014, Tod's business acumen and entrepreneurial background aids our management team's expansion. Sarah's deep digital advertising and media expertise drives our strategic initiative to bring viral marketing to more agencies and brands."
Loofbourrow noted, "ViralGains has the potential to define the nature of viral marketing on mobile devices and the Internet. They change the nature of advertising on the web from a passive experience to an inherently social one, redefining the experience of media for the Mobile, Social Age. Their combination of proprietary technology, deep understanding of the nature of social media advertising, and an incredible startup team has drawn me to join the board of this transformative company."
Fay noted, "Brands now recognize that native video content is often more effective than traditional video advertising in achieving branding and social sharing goals. ViralGains offers a scaled solution to distribute this content cost effectively. I am excited to join a team that is delivering a new form of marketing advantage that can fit into existing buying processes. It is no surprise to me how quickly this business is growing."
The ViralGains mission is to create authentic relationships between consumers and advertisers through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand. The ViralGains viral marketing platform is the first to make programmatic media buying decisions that optimize for price and word of mouth.
ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies. The advertising technology is used by Fortune 500 enterprises, agencies, SMBs, and independent content creators. ViralGains' inventory includes native and mobile video units placed within premium websites, influencers, social games, and social networks. ViralGains was founded in 2012 and is headquartered in Boston, Massachusetts.
Contact: Jay Singh, 781-686-8886
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 144
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 165
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Sep. 1, 2015 08:00 AM EDT
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 462
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 1, 2015 01:00 AM EDT Reads: 408
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 31, 2015 11:00 PM EDT Reads: 502
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 31, 2015 10:30 PM EDT Reads: 403
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 372
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 31, 2015 07:15 PM EDT Reads: 486
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 31, 2015 06:30 PM EDT Reads: 523
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Aug. 31, 2015 06:00 PM EDT Reads: 244
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for ‘normal’ companies without hyper-scale resources. In his session at 17th Cloud Expo, David Cauthron, founder and chief executive officer of Nimboxx, will discuss the evolution of virtualization (hardware, application, memory, storage) and how commodity / open source hyper converged infrastructure (HCI) so...
Aug. 31, 2015 04:45 PM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 31, 2015 04:30 PM EDT Reads: 466
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Aug. 31, 2015 04:30 PM EDT