Welcome!

News Feed Item

Help Britain's Warm Effort, Wear Wool. The English Gentleman at the Cabinet War Rooms

LONDON, January 7, 2014 /PRNewswire/ --

As the hustle and bustle of Day 2 of London Collections: Men draws to a close, underground in SW1A the Cabinet War Rooms come alive at 1800 in a modern interpretation of wool clothes and styles befitting the 1940's. In a setting representing the activities that occurred below ground during WWII, a number of tableaux's have been created around the venue in the almost untouched rooms of Sir Winston Churchill, his wife Clementine, the officers and commandant in addition to the precision planning and logistics of the Map room.

     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-a )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-b )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-c )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-d )

Eighty outfits worn by live models, actors and 'friends' of Savile Row will rejuvenate the venue in beautifully crafted bespoke Merino wool pieces, each expressing a particular theme or moment in the life of The English Gentleman at the Cabinet War Rooms, as The Woolmark Company once again collaborates with Savile Row and Jo Levin, Creative Fashion Director of British GQ, to deliver an Autumn/Winter message of the day; to wrap-up, and layer-up in Merino wool. The show is produced and presented by Anda Rowland of Anderson & Sheppard and Sammy Aki.

Rob Langtry, Chief Strategy and Marketing Officer for Australian Wool Innovation/The Woolmark Company said "A series of posters have been created to remind visitors of the wealth of importance wool has had over time, especially in the 1940's, when there were restrictions on heating and electricity - a message also true of today as we are all reminded 'that as the temperature drops we can layer-up in wool and turn the thermostat down' to keep warm in the colder months. This display shows the true versatility of Merino wool and its abundance in garment uses, richness in colour, texture and softness."

The English Gentleman event is designed to highlight Merino Wool yarns, fabrics and garments produced by some of the world's most prestigious manufacturers and tailors which demonstrate the craftsmanship and luxurious detailing. The collaboration seeks to raise awareness of wool's natural performance properties and versatility across the seasons and product categories. Merino Wool naturally 'breathes', effectively regulating the wearer's body temperature keeping them warm in winter and cool in summer.  Wool naturally absorbs moisture, and nullifies odour, resists static electricity and provides natural UV protection, and does not ignite so is safe to wear.  Merino Wool has a natural elasticity due to the fibre crimp which helps garments resist creasing and retain their shape, and are less likely to pill (bobble) due to the longer fibre lengths used in manufacture to ensure guaranteed garment performance.

Extreme gratitude is expressed to the luxury weavers and merchants from the UK who have rallied together with The Woolmark Company to supply over 200 metres of Merino wool fabrics.  Provided to the tailors as a contribution to the project for the creation of a range of iconic pieces covering:

  • Grey Flannel Suits
  • Green textured suits in Donegals, Herringbones and Country Tweeds
  • Brace-back trousers
  • Corduroys using wool blend fabrics
  • Traditional winter coatings in smooth, brushed finishes and Herringbones
  • Traditional dressing gowns in luxuriously soft Merino wool

The Cabinet War Rooms:  18:00 - 20:00 on Tuesday 7th January, by invitation only.

About The Woolmark Company:

The Woolmark is the world's best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers. The company works throughout the global supply chain - from woolgrowers through to retailers.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown - not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

SOURCE The Woolmark Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.