Welcome!

News Feed Item

Help Britain's Warm Effort, Wear Wool. The English Gentleman at the Cabinet War Rooms

LONDON, January 7, 2014 /PRNewswire/ --

As the hustle and bustle of Day 2 of London Collections: Men draws to a close, underground in SW1A the Cabinet War Rooms come alive at 1800 in a modern interpretation of wool clothes and styles befitting the 1940's. In a setting representing the activities that occurred below ground during WWII, a number of tableaux's have been created around the venue in the almost untouched rooms of Sir Winston Churchill, his wife Clementine, the officers and commandant in addition to the precision planning and logistics of the Map room.

     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-a )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-b )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-c )
     (Photo: http://photos.prnewswire.com/prnh/20140107/662937-d )

Eighty outfits worn by live models, actors and 'friends' of Savile Row will rejuvenate the venue in beautifully crafted bespoke Merino wool pieces, each expressing a particular theme or moment in the life of The English Gentleman at the Cabinet War Rooms, as The Woolmark Company once again collaborates with Savile Row and Jo Levin, Creative Fashion Director of British GQ, to deliver an Autumn/Winter message of the day; to wrap-up, and layer-up in Merino wool. The show is produced and presented by Anda Rowland of Anderson & Sheppard and Sammy Aki.

Rob Langtry, Chief Strategy and Marketing Officer for Australian Wool Innovation/The Woolmark Company said "A series of posters have been created to remind visitors of the wealth of importance wool has had over time, especially in the 1940's, when there were restrictions on heating and electricity - a message also true of today as we are all reminded 'that as the temperature drops we can layer-up in wool and turn the thermostat down' to keep warm in the colder months. This display shows the true versatility of Merino wool and its abundance in garment uses, richness in colour, texture and softness."

The English Gentleman event is designed to highlight Merino Wool yarns, fabrics and garments produced by some of the world's most prestigious manufacturers and tailors which demonstrate the craftsmanship and luxurious detailing. The collaboration seeks to raise awareness of wool's natural performance properties and versatility across the seasons and product categories. Merino Wool naturally 'breathes', effectively regulating the wearer's body temperature keeping them warm in winter and cool in summer.  Wool naturally absorbs moisture, and nullifies odour, resists static electricity and provides natural UV protection, and does not ignite so is safe to wear.  Merino Wool has a natural elasticity due to the fibre crimp which helps garments resist creasing and retain their shape, and are less likely to pill (bobble) due to the longer fibre lengths used in manufacture to ensure guaranteed garment performance.

Extreme gratitude is expressed to the luxury weavers and merchants from the UK who have rallied together with The Woolmark Company to supply over 200 metres of Merino wool fabrics.  Provided to the tailors as a contribution to the project for the creation of a range of iconic pieces covering:

  • Grey Flannel Suits
  • Green textured suits in Donegals, Herringbones and Country Tweeds
  • Brace-back trousers
  • Corduroys using wool blend fabrics
  • Traditional winter coatings in smooth, brushed finishes and Herringbones
  • Traditional dressing gowns in luxuriously soft Merino wool

The Cabinet War Rooms:  18:00 - 20:00 on Tuesday 7th January, by invitation only.

About The Woolmark Company:

The Woolmark is the world's best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 25,000 woolgrowers. The company works throughout the global supply chain - from woolgrowers through to retailers.

Wool is a 100 per cent natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown - not man-made. Every year sheep produce a new fleece, making wool a renewable fibre source.

SOURCE The Woolmark Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...