Welcome!

News Feed Item

Fresh Produce And Blue Jeans Go Green™ Collaborate For Bring In Your Blues Promotion

Denim Recycling Program Gets Retail Reach

NEW YORK, Jan. 7, 2014 /PRNewswire-USNewswire/ -- Cotton Incorporated, the research and marketing company for cotton, and Fresh Produce, a leading national apparel brand for women, today announced a collaboration that benefits Fresh Produce customers and the environment. From January 7 through January 31st, Fresh Produce customers that drop off unwanted denim at any of the brand's 24 stores will receive 15% off KUT, the new denim line from Fresh Produce. Through the Blue Jeans Go Green™ program, the collected denim will be converted into housing insulation for communities in need.

"Blue Jeans Go Green is delighted to begin the New Year with this exciting collaboration with Fresh Produce," said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated. "We love the bright colors Fresh Produce apparel is known for and we know that their customers will love this unique program that gives new life to unwanted denim. By donating jeans and other denim items to Blue Jeans Go Green, Fresh Produce customers are not only helping to divert textiles from landfills, they are helping provide housing insulation to communities in need; and getting a discount on new denim purchases at Fresh Produce," added Samber.

For the re-launch of denim at Fresh Produce, customers are invited to bring in their blues to any of the 24 company-owned, non-outlet Fresh Produce stores located across the country. All denim will be accepted regardless of brand or quality. The collected denim will be shipped to Blue Jeans Go Green™ and converted into UltraTouchTM Denim Insulation by Bonded Logic, Inc.

"The beginning of a new year is always a lively time for us with new styles, colors and adventures on the horizon for our brand and our shoppers," says Mary Ellen Vernon, Fresh Produce Founder. "Recycling unwanted denim into a resource for communities in need is such a cool idea and represents who we are at the core of our brand. We are jazzed to be collaborating with Blue Jeans Go Green™ on this inspiring initiative as we bring denim back into Fresh Produce stores and online."

Retail promotions such as Bring In Your Blues, and other activities including a direct mail-in option, helped the Blue Jeans Go Green ™ program reach its "millionth pair milestone" last fall. To date, the program has received over 1 million pieces of denim for recycling and has diverted over 600 tons of waste out of landfills, resulting in approximately 2 million square feet of UltraTouch™ Denim Insulation.

For more information about the program, please visit www.BlueJeansGoGreen.org.

About Fresh Produce:
For nearly three decades Fresh Produce has delighted women with inspiring color, vibrant prints, and stylish, comfortable clothing. Fresh Produce has been American-made since 1984 and is known for its signature garment dye process, exclusive prints and colorful basics. Fresh Produce creates styles that women want to wear because of the considerate details and high quality. Fresh Produce apparel is sold in more than 400 independent retail locations, 26 company-owned stores and online at www.freshproduceclothes.com.

About Cotton Incorporated:
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

UltraTouch™ Denim Insulation is a trademark of Bonded Logic, Inc.

SOURCE Cotton Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...