News Feed Item

Yahoo Unveils New Products and Experiences for Smartphones, Web, Tablet and TV at CES 2014

Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. (NASDAQ:YHOO) unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, publishers and partners get more return from their online advertising campaigns.

In a keynote address, Yahoo CEO Marissa Mayer discussed the company’s vision to make the world’s daily habits inspiring and entertaining. Yahoo executives were joined onstage by Yahoo’s new Global Anchor Katie Couric; Yahoo Tech vice president of editorial David Pogue; celebrity talent including SNL’s Cecily Strong and Keenan Thompson; as well as John Legend, Grammy-Award-winning artist and a member of Yahoo’s 2013 On the Road tour.

“Yahoo is about making the world’s daily habits inspiring and entertaining, and there are few places as inspiring and entertaining as CES,” said Marissa Mayer. “We have been hard at work re-imagining Yahoo’s core businesses across search, communications, media and video – all powered by two powerful platforms, Flickr and Tumblr. The response has been tremendous. This fall, for the first time ever, we surpassed 400 million monthly mobile users, which is about half of our 800 million total monthly users.”

Yahoo Acquires Aviate: Yahoo today announced the acquisition of Aviate, a company that shares its vision for simple and intelligent mobile experiences. The Aviate team created a product that changes the way people interact with their Android devices, by making them smarter and more in context with the user’s daily habits. Aviate auto-categorizes apps on the Android phone and intelligently gathers them into “spaces.” By using signals to understand a person’s context – such as WIFI, GPS, Accelerometer, or Time – Aviate automatically surfaces information at the moment it is useful. So whether a user is just waking up, driving, at work or out for the night, Aviate learns their digital habits and helps anticipate the information and apps they need.

Yahoo plans to make the Aviate technology a central part of its Android based experiences in 2014 and beyond and will continue to develop the product. Aviate, currently in private beta, is available to the first 25,000 people who download the app in the Google Play store and use code “YAHOO”.

Yahoo News Digest: Yahoo launched Yahoo News Digest for iPhone and iPod touch, built using insights from Summly. Yahoo News Digest delivers the most important news of the day, twice per day, right to a mobile device. Evolving the concept of summarization a step further, the digests provide a definitive summary of all the important, need-to-know news to help people stay on top of what is happening in the world. In the morning and evening, users will be notified when the top stories are ready to read. They can scan the Summly summary, as well as read units of information called “Atoms,” which provide context to each story, including maps, infographics, videos, photos and more.

The New Yahoo Food and Yahoo Tech: Yahoo unveiled Yahoo Food and Yahoo Tech. These new digital magazines marry the elegant design and bold imagery of traditional magazines with immersive bite-sized stories, engaging videos, and stunning photos curated from Flickr and across the web. The new sites are designed with phones and tablets in mind, and feature a fresh design for the computer screen as well, with gorgeous photographic tiles that represent the various stories. When readers click a tile, it smoothly expands in place to the full article; so readers don’t have to deal with browser tabs, multiple windows, or the Back button.

Yahoo Food gives readers photos, surprising recipes, stories on the top food trends, the best cooking tools, new techniques, and everything they need to feel inspired. The site is led by an all-star team of editors including Managing Editor Sarah McColl; senior web editor, Julia Bainbridge; Rachel Tepper, and Alex Van Buren.

Yahoo Tech is for people who want machines that work well, feel right, and don’t cost too much—but who don’t care about version numbers, chip names, and bus speeds. With features like Pogue’s Inbox, What to Buy Now, Unsung Features, Daily Meditations, and exclusive Kickstarter Reviews, Yahoo Tech covers not just what to buy, but also how to use it. Led by best-selling author, Emmy-winning TV host, and vice president of editorial David Pogue, Yahoo Tech features an all-star team including five daily anchor columnists Pogue, Rob Pegoraro, Dan Tynan, Rob Walker and Deb Amlen; Daniel Bean, editor Jason Gilbert and editorial director Rafe Needleman; and writers Alyssa Bereznak, Brian Heater, and Ben Silverman.

Yahoo Smart TV is the next evolution of Yahoo’s award-winning Connected TV platform already used in millions of households today. Yahoo Smart TV offers interactive viewing with highly personalized program recommendations from TV, Video on Demand, and Web services, along with complementary content related to the show. The Yahoo Smart TV platform is available immediately for integration into televisions, media players and set-top devices. Yahoo Smart TV is currently being demonstrated at CES, powered by Sigma and AmLogic reference platforms.

The New Yahoo Advertising: Yahoo announced its new, unified suite of digital advertising products for premium and audience-focused display, native and search advertising, which are accessible through a new buying platform.

Included in today’s announcement are three new products and platforms:

  • Yahoo Audience Ads -- a better way to buy ads targeted to specific audiences. Yahoo Audience Ads deliver the right messages to the right users across Yahoo and other high-quality sites with the scale and targeting precision of real-time programmatic buying;
  • Yahoo Ad Manager and Yahoo Ad Manager Plus -- a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products;
  • Yahoo Ad Exchange -- a new global ad marketplace that gives premium publishers more visibility and control over advertising on their sites.

Tumblr Sponsored Posts Powered by Yahoo Advertising: The company also announced that Tumblr Sponsored Posts now leverage Yahoo’s technology to offer enhanced targeting, improved optimization and a new way to buy. These features are available among Tumblr’s existing suite of advertiser offerings, which provide brands the ability to share striking, fun creative work that is seamless to the Tumblr experience. Additionally, Tumblr is introducing a cost per engagement (CPE) pricing model, which means that advertisers are only charged for active engagements with their content -- Reblogs, Likes, follows or clicks made directly from the sponsored unit itself.

More information about each of today’s announcements can be found at yahoo.tumblr.com and at http://info.yahoo.com/company.

Images and assets for all new Yahoo products can be accessed at: https://www.dropbox.com/sh/ol3d7csx3am1291/4O-EdtrUmM.

About Yahoo

Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.