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ZTE Announces a Renewed Focus on Consumers’ Needs Globally, Ushered in by Mr. Zeng Xuezhong, the New Global Head of Mobile Devices

ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, has unveiled a new, consumer-centric global mobile device strategy, championed by the recently-announced Global Head of Mobile Devices, Mr. Zeng Xuezhong.

Global telecommunications provider ZTE displays its latest technology at CES 2014, South Hall 3, Boo ...

Global telecommunications provider ZTE displays its latest technology at CES 2014, South Hall 3, Booth 31431 at the Las Vegas Convention Center (Photo: Business Wire)

At CES 2014, Mr. Zeng unveiled a new global product strategy, focused on 3 C’s:

  • Chief experience officer, wherein Mr. Zeng will listen to and incorporate feedback from consumers worldwide
  • Communication by leveraging the Internet, ZTE will openly engage with consumers and to generate widespread awareness of the ZTE brand
  • Consumer-centric approach to business and product strategy, whereby consumer satisfaction is ZTE’s #1 global goal

“This new strategy builds upon the great success we’ve already achieved by working with carriers to develop products,” said Mr. Zeng. “We’re now incorporating more insights directly from consumers and focusing more intently than ever before on the needs and wants of our end users around the globe, in order to develop a wider range of excellent devices at affordable prices.”

ZTE has already made great strides in meeting this vision, whether it’s the development of the advanced voice technology of the Grand S II, the progression of its design philosophy or its plan to launch the ZTE C-lab – where the company plans to refine concepts into products that have been vetted by consumer research, testing and feedback – later this year.

Mr. Zeng was previously in charge of ZTE’s operations in China. First announced on December 31, 2013, his new role is part of a broader corporate re-organization that has set the company up with a better structure to make consumer focus a more organic part of ZTE’s product strategy.

ZTE is exhibiting at CES 2014, South Hall 3, booth 31431, where Mr. Zeng and a global team are unveiling powerful new smartphones such as the Grand S II and the photo-feature packed nubia line, alongside creative form factors such as the world’s first all-in-one projector hotspot and the BlueWatch, ZTE’s first official foray into the smart wearables category. More information is also available at www.zteusa.com/ces2014.

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every telecommunications sector, including wireless, access & bearer, VAS, terminals and professional services. The company delivers innovative, custom-made products and services to over 500 operators in more than 160 countries, helping them to meet the changing needs of their customers while growing revenue. ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in several international bodies devoted to developing telecommunications industry standards. ZTE is committed to corporate social responsibility and is a member of the UN Global Compact. The company is China’s only listed telecom manufacturer that is publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit www.zte.com.cn.

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