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Comprehensive Care Corporation Retains Dr. Mark Heidt As Sales And Marketing Consultant

TAMPA, Fla., Jan. 8, 2014 /PRNewswire/ -- Comprehensive Care Corporation (OTC BB: CHCR), a leading behavioral health, substance abuse and pharmacy management provider for employers, Taft-Hartley health and welfare funds, managed care companies, third party administrators and union-sponsored benefit plans (the "Company"), today announced that Dr. Mark Heidt has been retained as Sales and Marketing Consultant for Comprehensive Care Corporation.

"We actively recruited Dr. Heidt because he has the background, expertise, practical savvy, attitude and energy to lead the charge in building the equivalent of a 'Seal Team Six' that will create and deliver the value promised to our customers and shareholders," said Ramon Martinez, Company President, and a retired U.S. Air Force Lieutenant Colonel.  Colonel Martinez added, "As one of the nation's premier experts in developing superior sales systems, mass marketing media programs, and recruiting, training and leading top-sales closing teams, Dr. Heidt brings to the Company over 35 years of hands-on, front line, technical, operational, and artistic core competency.  Dr. Heidt is a nationally-recognized thought leader in designing innovative, resilient sales and marketing methods that have historically resulted in generating hundreds of thousands of new customers as well as hundreds of millions of cash-flow profits for the major industry iconic clients he has served with distinction."

"I am excited and honored to join with a company that is so uniquely positioned in the right direction and primed to move to the next level of success," said Dr. Heidt.  "As a media pioneer, award-winning producer, writer and director, I am confident that I can assist the Company to bridge the gap between the "old school," one-to-one sales and marketing techniques and the rapidly developing modern-day platforms and technologies, which effectively employ the web, mobile, cloud, video, and social medias.  I am particularly excited to work with President Martinez and CEO Marcus, who truly understand what it takes to implement the key systems necessary to enable the Company to win in today's high-tech, ultra-competitive marketing and sales environment.  I share the Company's belief that developing and strengthening the Company's brand, infrastructure, abilities to acquire and retain customer loyalty, and enhancing customer experience is critical in meeting the Company's objective of delivering value and success to its customers and shareholders."

Mark Heidt was born in New York City and is an honors graduate of the Bronx High School of Science.  He earned a dual Bachelor of Science Degree in Resource Business Management, again with honors, from Syracuse University, and the State University of New York College of Environmental Science and Forestry.  He also earned a Juris Doctorate degree from Stetson University College of Law in Gulfport, FL.

About Comprehensive Care Corporation
Established in 1969, the Company provides behavioral health, substance abuse and pharmacy management services for employers, Taft-Hartley health and welfare Funds, and managed care companies throughout the United States.  Headquartered in Tampa, Florida, the Company focuses on personalized attention, flexibility, a commitment to high-quality services and innovative approaches that address both the specific needs of clients and changing healthcare industry demands.  For more information, please call 813-288-4808 or visit our website at

Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the Company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, the ability of the Company to maximize its market share with new pharmacy initiatives, the ability of the Company's new pharmacy cost-savings program to guarantee a 10% or more reduction in pharmacy costs, the ability of the Company's pharmacy program to promote greater medication adherence without restricting access to needed medications, the ability of the Company's pharmacy cost-savings program to revolutionize the pharmacy sector of the healthcare industry, the Company's ability to provide superior patient care while increasing its business and margins as a result of implementing its pharmacy cost-savings program, the ability to obtain a performance bond on satisfactory terms, the ability of the Company and its staff to execute its business plan, the ability of the Company to offer and sell any of its products at a profit, changes in local, regional, and national economic and political conditions, the effect of governmental regulation, competitive market conditions, varying trends in member pharmacy utilization, our ability to manage healthcare operating expenses, our ability to achieve expected results from new business, the profitability, if any, from capitated pharmacy contracts or other products, increases or variations in cost of care, seasonality, the Company's ability to obtain additional financing, and additional risk factors as discussed in the reports filed by the company with the Securities and Exchange Commission, which are available on its website at Any forward- looking statement in this release speaks only as of the date on which it is made.  The Company assumes no obligation to update or revise any forward-looking statements.

Investor Contacts:
Paul Knopick
E & E Communications
[email protected] 

SOURCE Comprehensive Care Corporation

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