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Symphony EYC Introduces Next Generation Category Management Software Solutions

Customer preferences and behavioral analytics drive space-aware and customer relevant localized assortments

PALO ALTO, Calif., Jan. 8, 2014 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today introduced Symphony EYC Insights 2 Execution, a new Cloud-based category collaboration platform that enables retailers and CPG manufacturers to adopt best practices in category management. The platform's initial release, iAssort, provides users with browser-based access to their information to effectively build strategic localized assortments that are space aware.

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With assortment driven by customer behavior and segmentation aligned with physical store constraints and merchandising rules, the Symphony EYC solution integrates assortment and space to make planning more relevant to customers and the overall store. Specifically, it enables planners to:

  • Create customer segmentations informing store clustering and localized assortment plans,
  • Utilize customer metrics and preferences to drive localized assortments and planograms over the web,
  • Identify cross-category dynamics that generate revenue opportunities,
  • Build optimized and relevant product assortments that are customer, space and inventory aware,
  • Achieve full insight into the retail execution lifecycle.

iAssort promotes greater item relevance on shelf that meets the needs and demands of customers at a local level and significantly increases the efficiency of retailer and manufacturer resources throughout the category management process.

Additionally, by removing the costs and challenges of building and managing in-house applications and desk-top software, the Symphony EYC Insights 2 Execution platform ensures simple deployment of category management solutions to employees anywhere, anytime and on any device.

"Symphony EYC's new space-aware assortment solution iAssort harnesses customer preferences together with product sales, loyalty and segmentation information so that retailers can make it easier for customers to find what they need," said Ellen Dixon, global SPV marketing, Symphony EYC. "Our new Cloud-based Insights 2 Execution platform helps retailers and FMCG manufacturers overcome multiple space and assortment challenges by integrating disparate data sources, assortment and space localization goals, task automation and vendor collaboration effectively in one location."

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About Symphony EYC
Symphony EYC delivers ROI for retailers, manufacturers and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.

Press Contact:
Joan Geoghegan
[email protected]
978-371-3921

SOURCE Symphony EYC

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