|By PR Newswire||
|January 8, 2014 07:00 AM EST||
PALO ALTO, Calif., Jan. 8, 2014 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today introduced Symphony EYC Insights 2 Execution, a new Cloud-based category collaboration platform that enables retailers and CPG manufacturers to adopt best practices in category management. The platform's initial release, iAssort, provides users with browser-based access to their information to effectively build strategic localized assortments that are space aware.
With assortment driven by customer behavior and segmentation aligned with physical store constraints and merchandising rules, the Symphony EYC solution integrates assortment and space to make planning more relevant to customers and the overall store. Specifically, it enables planners to:
- Create customer segmentations informing store clustering and localized assortment plans,
- Utilize customer metrics and preferences to drive localized assortments and planograms over the web,
- Identify cross-category dynamics that generate revenue opportunities,
- Build optimized and relevant product assortments that are customer, space and inventory aware,
- Achieve full insight into the retail execution lifecycle.
iAssort promotes greater item relevance on shelf that meets the needs and demands of customers at a local level and significantly increases the efficiency of retailer and manufacturer resources throughout the category management process.
Additionally, by removing the costs and challenges of building and managing in-house applications and desk-top software, the Symphony EYC Insights 2 Execution platform ensures simple deployment of category management solutions to employees anywhere, anytime and on any device.
"Symphony EYC's new space-aware assortment solution iAssort harnesses customer preferences together with product sales, loyalty and segmentation information so that retailers can make it easier for customers to find what they need," said Ellen Dixon, global SPV marketing, Symphony EYC. "Our new Cloud-based Insights 2 Execution platform helps retailers and FMCG manufacturers overcome multiple space and assortment challenges by integrating disparate data sources, assortment and space localization goals, task automation and vendor collaboration effectively in one location."
Multimedia and Resources
- Learn more about Localized Assortment Management and Retail Space Planning and watch the video on Symphony EYC Insights 2 Execution platform
- Schedule a meeting to see a demonstration at NRF 2014
- Follow Symphony EYC on Twitter @SymphonyEYC
About Symphony EYC
Symphony EYC delivers ROI for retailers, manufacturers and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.
SOURCE Symphony EYC
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 6, 2015 03:00 PM EDT Reads: 1,712
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 03:00 PM EDT Reads: 1,730
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 6, 2015 03:00 PM EDT Reads: 3,000
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 03:00 PM EDT Reads: 292
Jul. 6, 2015 02:45 PM EDT Reads: 752
Jul. 6, 2015 02:30 PM EDT Reads: 494
Jul. 6, 2015 02:15 PM EDT Reads: 953
Jul. 6, 2015 02:15 PM EDT Reads: 1,820
Jul. 6, 2015 02:00 PM EDT Reads: 1,213
Jul. 6, 2015 02:00 PM EDT Reads: 2,075
Jul. 6, 2015 02:00 PM EDT Reads: 1,365
Jul. 6, 2015 01:45 PM EDT Reads: 2,092
Jul. 6, 2015 01:30 PM EDT Reads: 2,631
Jul. 6, 2015 01:30 PM EDT Reads: 1,477
Jul. 6, 2015 01:30 PM EDT Reads: 2,301