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Optyn Releases Revolutionary Email Marketing Software Designed for Small Businesses

Small Businesses with No Technical or Marketing Experience Now Have a Tool to Easily and Inexpensively Increase Sales

CHICAGO, Jan. 8, 2014 /PRNewswire-iReach/ -- Optyn, a start-up business run by a team of email marketing specialists, is proud to announce the debut of its revolutionary email marketing software. Built with small businesses in mind, this software product promotes simplicity and automation. With Optyn's new program, even small businesses with no experience in email marketing can create quality campaigns in as little as two minutes.

(Photo: http://photos.prnewswire.com/prnh/20140108/MN42269)

Email marketing offers one of the highest returns of any marketing method, with an estimated ROI of 4000 percent. Unfortunately, many small businesses avoid the use of email marketing because they do not have the time, knowledge or resources to create a campaign. In fact, only four percent of small businesses are currently utilizing email marketing strategies to promote their products and services on a regular basis.

"We're giving small businesses a marketing platform that requires absolutely no technical or marketing expertise," said Alen Malkoc, Optyn CEO.  "With Optyn, the small business owner now has an effective, inexpensive way to acquire and engage customers. The result - increased sales and customer retention."

While Optyn is simple to use, the platform has a number of sophisticated features.  For example, it produces mobile-responsive emails branded with the business's logo. The program even suggests subject lines that the merchant can use to improve customer engagement.

About Optyn

Optyn was founded by three successful entrepreneurs: Louis Morales, Gaurav Gaglani, and Alen Malkoc.  The team's advisors are Jim Kollross, the CFO of Sharethrough, and Brian Wiegand, the CEO of Hopster and former CEO of Alice and Jellyfish.

Optyn's mission is to help its small business clients attract and retain customers by providing a suite of products and services that deliver sophisticated marketing solutions in a simple, convenient and highly automated way.

To learn more about Optyn's email marketing software, visit the company's official website at http://www.optyn.com .

Media Contact: Alen Malkoc, Optyn, 773-817-2759, [email protected]

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