Welcome!

News Feed Item

As Americans Aim To Eat Healthy, Small Indulgences Remain Popular, Survey Reveals

International survey conducted by Truvia® brand uncovers key insights into the eating habits of consumers in the US, UK, and France

WAYZATA, Minn., Jan. 8, 2014 /PRNewswire/ -- As a New Year begins and people resolve to live a healthier lifestyle, a new survey from the Truvia® brand reveals the eating habits of American, British and French consumers. As part of its campaign to encourage consumers to "Stay TRU" to themselves in 2014, the Truvia® brand identified the key obstacles, motivations and rewards that American, British and French consumers experience when working towards healthier diets. In addition, the results of the survey helped to solidify key trends within the food industry such as the growing need for reduced-calorie alternatives, like Truvia® natural sweetener, that serve as simple, smart choices to help lighten-up everyday diets.

Survey results show that 77 percent of US consumers tout their generally healthy eating habits, while 55 percent experience small setbacks, such as snacking on junk food or treating themselves to an indulgent meal.  Americans list the following as things that keep them from maintaining a healthy diet:

  • Lack of motivation (37 percent)
  • A busy schedule (33 percent)
  • Stress (30 percent)
  • Lack of money (29 percent) 

"Maintaining a healthy, balanced diet isn't always easy. It is about making smart choices," says Tammy and Lyssie Lakatos from The Nutrition Twins®." Together the twins serve as ambassadors for the Truvia® brand. "With the right motivation, you can build a fun, active lifestyle for yourself by balancing smart, simple, great-tasting food choices with lots of exercise and activity," Tammy added. 

Trading Treats for Riches: Key Motivations to Maintaining a Healthy Diet
Americans point to a few top motivations that have helped them build their own healthy lifestyles. These include:

  • Health related reasons (69 percent)
  • Setting a good example for their families (24 percent)
  • Looking great at an important event (23 percent)

Though many can be convinced to make healthier lifestyle choices, nearly 3 in 10 Americans (28 percent) say they still wouldn't give up their favorite food indulgence under any circumstance. Those that refuse to budge on their favorites won't give up:

  • Sweets (42 percent)
  • Savory foods (40 percent)
  • Coffee or tea (36 percent)

That said, the majority (72 percent) can be convinced to give up their favorite indulgence, but only for a high payoff:

  • 54 percent to be rich
  • 34 percent to be skinny
  • 32 percent to be loved

"There's great value in identifying those habits that are going to keep you from reaching your health goals," said Lyssie. "This is the perfect time to evaluate your little habits that set you back, and find the motivation to make some changes for 2014," Tammy added, "For instance, making small ingredient swaps in your kitchen can help cut calories. For me, adding Truvia® natural sweetener to my daily cup of tea is one small way to save on a few calories, while still getting my morning sweetness!"

Global Findings: Americans and Brits Eat Their Rewards, While French Steal Fries
Of the American, French, and British populations, French consumers tend to exhibit the healthiest, most well-rounded eating habits, with 30 percent categorizing themselves as healthy eaters compared to only 21 percent of both British and American consumers. Some other key differences among the countries include:

  • 45 percent of French consumers refuse to part with their favorite indulgences, compared to only 28 percent of Americans and 33 percent of Brits.
  • 74 percent of Americans and 72 percent of British consumers will reward themselves for eating healthy, and will most often do so with food or drink. On the other hand, over one-third (34 percent) of the French do not reward themselves for healthy eating at all.
  • Only nine percent of the French admit they snack on junk food throughout the day, compared to 19 percent of American and British consumers.
  • The French have a weakness for french fries—52 percent admitted they would steal them off your plate when out to dinner.

"Consumer interest in managing calories without compromising favorite foods is clearly reflected in these results and has contributed to the growth of available reduced-calorie offerings in the market," said Mark Brooks, global business director of the Truvia® brand. "The growing popularity of stevia-based sweeteners such as Truvia® natural sweetener is just one example of how consumers are making changes in their lifestyles."

Incentivizing Resolutions: Pledge for a Chance to Win
In honor of the survey findings, the Truvia® brand is asking consumers to pledge to "Stay TRU" to their resolutions in the New Year – whatever they may be. The new app, launching January 13 on the brand's Facebook page, provides consumers with a choice of sweepstakes to enter– Cash Gift Card, Personal Trainer, SpaFinder Gift Card – valued at $500 each. For added inspiration, new videos featuring popular food bloggers are featured within the app presenting new Truvia® tips and recipes.  Throughout the campaign, the Truvia® brand will be providing consumers with fun, easy motivations, tips and recipes to help them "Stay TRU" this year and live a healthy active lifestyle.  Visit Facebook.com/Truvia to learn more and enter. 

About the Survey
This survey was fielded online for US, UK, and French consumers by Toluna PLC with 11 questions on eating habits, healthy eating, and food/beverage indulgences. The survey was commissioned among a representative sample of adult consumers, age 18+, in each country. The countries, field dates, and sample sizes are as follows:

US – September 6-10, 2013, Sample Size: 1,051
UK – September 6-10, 2013, Sample Size: 1,066
FranceSeptember 21-26, 2013, Sample Size: 1,061

About the Truvia® Business
Truvia® natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the stevia leaf. Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the US and is also available to consumers in Europe and Latin America. Truvia® stevia leaf extract is also a versatile sweetening ingredient used to reduce calories and sugar in foods and beverages. The Truvia® business uniquely manages its stevia supply chain from Field to Table having established a global agricultural standard for stevia. For more information, visit www.truvia.com.

About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. Through its longtime, $14 million partnership with World Food Programme, Cargill is working to improve the health and nutrition of people in need around the world.  For more information, visit http://www.cargill.com/corporate-responsibility/food-security/index.jsp.

 

Press contacts



Katie Woolery

Atalanta Rafferty


Global Communications Manager

Executive Managing Director


Truvia® Brand

RF|Binder


office: 952-742-4671

office: 212-994-7511


[email protected]  

[email protected]


SOURCE Truvia Brand

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busi...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.