|By PR Newswire||
|January 8, 2014 08:03 AM EST||
WAYZATA, Minn., Jan. 8, 2014 /PRNewswire/ -- As a New Year begins and people resolve to live a healthier lifestyle, a new survey from the Truvia® brand reveals the eating habits of American, British and French consumers. As part of its campaign to encourage consumers to "Stay TRU" to themselves in 2014, the Truvia® brand identified the key obstacles, motivations and rewards that American, British and French consumers experience when working towards healthier diets. In addition, the results of the survey helped to solidify key trends within the food industry such as the growing need for reduced-calorie alternatives, like Truvia® natural sweetener, that serve as simple, smart choices to help lighten-up everyday diets.
Survey results show that 77 percent of US consumers tout their generally healthy eating habits, while 55 percent experience small setbacks, such as snacking on junk food or treating themselves to an indulgent meal. Americans list the following as things that keep them from maintaining a healthy diet:
- Lack of motivation (37 percent)
- A busy schedule (33 percent)
- Stress (30 percent)
- Lack of money (29 percent)
"Maintaining a healthy, balanced diet isn't always easy. It is about making smart choices," says Tammy and Lyssie Lakatos from The Nutrition Twins®." Together the twins serve as ambassadors for the Truvia® brand. "With the right motivation, you can build a fun, active lifestyle for yourself by balancing smart, simple, great-tasting food choices with lots of exercise and activity," Tammy added.
Trading Treats for Riches: Key Motivations to Maintaining a Healthy Diet
Americans point to a few top motivations that have helped them build their own healthy lifestyles. These include:
- Health related reasons (69 percent)
- Setting a good example for their families (24 percent)
- Looking great at an important event (23 percent)
Though many can be convinced to make healthier lifestyle choices, nearly 3 in 10 Americans (28 percent) say they still wouldn't give up their favorite food indulgence under any circumstance. Those that refuse to budge on their favorites won't give up:
- Sweets (42 percent)
- Savory foods (40 percent)
- Coffee or tea (36 percent)
That said, the majority (72 percent) can be convinced to give up their favorite indulgence, but only for a high payoff:
- 54 percent to be rich
- 34 percent to be skinny
- 32 percent to be loved
"There's great value in identifying those habits that are going to keep you from reaching your health goals," said Lyssie. "This is the perfect time to evaluate your little habits that set you back, and find the motivation to make some changes for 2014," Tammy added, "For instance, making small ingredient swaps in your kitchen can help cut calories. For me, adding Truvia® natural sweetener to my daily cup of tea is one small way to save on a few calories, while still getting my morning sweetness!"
Global Findings: Americans and Brits Eat Their Rewards, While French Steal Fries
Of the American, French, and British populations, French consumers tend to exhibit the healthiest, most well-rounded eating habits, with 30 percent categorizing themselves as healthy eaters compared to only 21 percent of both British and American consumers. Some other key differences among the countries include:
- 45 percent of French consumers refuse to part with their favorite indulgences, compared to only 28 percent of Americans and 33 percent of Brits.
- 74 percent of Americans and 72 percent of British consumers will reward themselves for eating healthy, and will most often do so with food or drink. On the other hand, over one-third (34 percent) of the French do not reward themselves for healthy eating at all.
- Only nine percent of the French admit they snack on junk food throughout the day, compared to 19 percent of American and British consumers.
- The French have a weakness for french fries—52 percent admitted they would steal them off your plate when out to dinner.
"Consumer interest in managing calories without compromising favorite foods is clearly reflected in these results and has contributed to the growth of available reduced-calorie offerings in the market," said Mark Brooks, global business director of the Truvia® brand. "The growing popularity of stevia-based sweeteners such as Truvia® natural sweetener is just one example of how consumers are making changes in their lifestyles."
Incentivizing Resolutions: Pledge for a Chance to Win
In honor of the survey findings, the Truvia® brand is asking consumers to pledge to "Stay TRU" to their resolutions in the New Year – whatever they may be. The new app, launching January 13 on the brand's Facebook page, provides consumers with a choice of sweepstakes to enter– Cash Gift Card, Personal Trainer, SpaFinder Gift Card – valued at $500 each. For added inspiration, new videos featuring popular food bloggers are featured within the app presenting new Truvia® tips and recipes. Throughout the campaign, the Truvia® brand will be providing consumers with fun, easy motivations, tips and recipes to help them "Stay TRU" this year and live a healthy active lifestyle. Visit Facebook.com/Truvia to learn more and enter.
About the Survey
This survey was fielded online for US, UK, and French consumers by Toluna PLC with 11 questions on eating habits, healthy eating, and food/beverage indulgences. The survey was commissioned among a representative sample of adult consumers, age 18+, in each country. The countries, field dates, and sample sizes are as follows:
US – September 6-10, 2013, Sample Size: 1,051
UK – September 6-10, 2013, Sample Size: 1,066
France – September 21-26, 2013, Sample Size: 1,061
About the Truvia® Business
Truvia® natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the stevia leaf. Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the US and is also available to consumers in Europe and Latin America. Truvia® stevia leaf extract is also a versatile sweetening ingredient used to reduce calories and sugar in foods and beverages. The Truvia® business uniquely manages its stevia supply chain from Field to Table having established a global agricultural standard for stevia. For more information, visit www.truvia.com.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. Through its longtime, $14 million partnership with World Food Programme, Cargill is working to improve the health and nutrition of people in need around the world. For more information, visit http://www.cargill.com/corporate-responsibility/food-security/index.jsp.
Global Communications Manager
Executive Managing Director
SOURCE Truvia Brand
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Dec. 8, 2016 07:30 AM EST Reads: 5,361
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 8, 2016 07:00 AM EST Reads: 1,701
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 06:30 AM EST Reads: 1,122
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Dec. 8, 2016 06:15 AM EST Reads: 5,911
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 8, 2016 05:00 AM EST Reads: 2,160
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 8, 2016 04:30 AM EST Reads: 736
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:15 AM EST Reads: 951
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Dec. 8, 2016 04:00 AM EST Reads: 3,801
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 8, 2016 04:00 AM EST Reads: 4,817
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 04:00 AM EST Reads: 1,049
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 8, 2016 02:45 AM EST Reads: 1,303
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 8, 2016 02:30 AM EST Reads: 1,122
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Dec. 8, 2016 01:45 AM EST Reads: 1,412
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Dec. 8, 2016 01:30 AM EST Reads: 1,926
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 8, 2016 01:00 AM EST Reads: 3,958