Welcome!

News Feed Item

As Americans Aim To Eat Healthy, Small Indulgences Remain Popular, Survey Reveals

International survey conducted by Truvia® brand uncovers key insights into the eating habits of consumers in the US, UK, and France

WAYZATA, Minn., Jan. 8, 2014 /PRNewswire/ -- As a New Year begins and people resolve to live a healthier lifestyle, a new survey from the Truvia® brand reveals the eating habits of American, British and French consumers. As part of its campaign to encourage consumers to "Stay TRU" to themselves in 2014, the Truvia® brand identified the key obstacles, motivations and rewards that American, British and French consumers experience when working towards healthier diets. In addition, the results of the survey helped to solidify key trends within the food industry such as the growing need for reduced-calorie alternatives, like Truvia® natural sweetener, that serve as simple, smart choices to help lighten-up everyday diets.

Survey results show that 77 percent of US consumers tout their generally healthy eating habits, while 55 percent experience small setbacks, such as snacking on junk food or treating themselves to an indulgent meal.  Americans list the following as things that keep them from maintaining a healthy diet:

  • Lack of motivation (37 percent)
  • A busy schedule (33 percent)
  • Stress (30 percent)
  • Lack of money (29 percent) 

"Maintaining a healthy, balanced diet isn't always easy. It is about making smart choices," says Tammy and Lyssie Lakatos from The Nutrition Twins®." Together the twins serve as ambassadors for the Truvia® brand. "With the right motivation, you can build a fun, active lifestyle for yourself by balancing smart, simple, great-tasting food choices with lots of exercise and activity," Tammy added. 

Trading Treats for Riches: Key Motivations to Maintaining a Healthy Diet
Americans point to a few top motivations that have helped them build their own healthy lifestyles. These include:

  • Health related reasons (69 percent)
  • Setting a good example for their families (24 percent)
  • Looking great at an important event (23 percent)

Though many can be convinced to make healthier lifestyle choices, nearly 3 in 10 Americans (28 percent) say they still wouldn't give up their favorite food indulgence under any circumstance. Those that refuse to budge on their favorites won't give up:

  • Sweets (42 percent)
  • Savory foods (40 percent)
  • Coffee or tea (36 percent)

That said, the majority (72 percent) can be convinced to give up their favorite indulgence, but only for a high payoff:

  • 54 percent to be rich
  • 34 percent to be skinny
  • 32 percent to be loved

"There's great value in identifying those habits that are going to keep you from reaching your health goals," said Lyssie. "This is the perfect time to evaluate your little habits that set you back, and find the motivation to make some changes for 2014," Tammy added, "For instance, making small ingredient swaps in your kitchen can help cut calories. For me, adding Truvia® natural sweetener to my daily cup of tea is one small way to save on a few calories, while still getting my morning sweetness!"

Global Findings: Americans and Brits Eat Their Rewards, While French Steal Fries
Of the American, French, and British populations, French consumers tend to exhibit the healthiest, most well-rounded eating habits, with 30 percent categorizing themselves as healthy eaters compared to only 21 percent of both British and American consumers. Some other key differences among the countries include:

  • 45 percent of French consumers refuse to part with their favorite indulgences, compared to only 28 percent of Americans and 33 percent of Brits.
  • 74 percent of Americans and 72 percent of British consumers will reward themselves for eating healthy, and will most often do so with food or drink. On the other hand, over one-third (34 percent) of the French do not reward themselves for healthy eating at all.
  • Only nine percent of the French admit they snack on junk food throughout the day, compared to 19 percent of American and British consumers.
  • The French have a weakness for french fries—52 percent admitted they would steal them off your plate when out to dinner.

"Consumer interest in managing calories without compromising favorite foods is clearly reflected in these results and has contributed to the growth of available reduced-calorie offerings in the market," said Mark Brooks, global business director of the Truvia® brand. "The growing popularity of stevia-based sweeteners such as Truvia® natural sweetener is just one example of how consumers are making changes in their lifestyles."

Incentivizing Resolutions: Pledge for a Chance to Win
In honor of the survey findings, the Truvia® brand is asking consumers to pledge to "Stay TRU" to their resolutions in the New Year – whatever they may be. The new app, launching January 13 on the brand's Facebook page, provides consumers with a choice of sweepstakes to enter– Cash Gift Card, Personal Trainer, SpaFinder Gift Card – valued at $500 each. For added inspiration, new videos featuring popular food bloggers are featured within the app presenting new Truvia® tips and recipes.  Throughout the campaign, the Truvia® brand will be providing consumers with fun, easy motivations, tips and recipes to help them "Stay TRU" this year and live a healthy active lifestyle.  Visit Facebook.com/Truvia to learn more and enter. 

About the Survey
This survey was fielded online for US, UK, and French consumers by Toluna PLC with 11 questions on eating habits, healthy eating, and food/beverage indulgences. The survey was commissioned among a representative sample of adult consumers, age 18+, in each country. The countries, field dates, and sample sizes are as follows:

US – September 6-10, 2013, Sample Size: 1,051
UK – September 6-10, 2013, Sample Size: 1,066
FranceSeptember 21-26, 2013, Sample Size: 1,061

About the Truvia® Business
Truvia® natural sweetener is a great tasting, zero-calorie sweetener made with the best tasting part of the stevia leaf. Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the US and is also available to consumers in Europe and Latin America. Truvia® stevia leaf extract is also a versatile sweetening ingredient used to reduce calories and sugar in foods and beverages. The Truvia® business uniquely manages its stevia supply chain from Field to Table having established a global agricultural standard for stevia. For more information, visit www.truvia.com.

About Cargill
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. Through its longtime, $14 million partnership with World Food Programme, Cargill is working to improve the health and nutrition of people in need around the world.  For more information, visit http://www.cargill.com/corporate-responsibility/food-security/index.jsp.

 

Press contacts



Katie Woolery

Atalanta Rafferty


Global Communications Manager

Executive Managing Director


Truvia® Brand

RF|Binder


office: 952-742-4671

office: 212-994-7511


[email protected]  

[email protected]


SOURCE Truvia Brand

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...