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Thinfilm and Brady Corporation Collaborate to Bring Electronic Smart Labels to Market

Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN.OL), leader in the development of Printed Electronics, and Brady Corporation (NYSE: BRC), international manufacturer of solutions that identify and protect premises, products and people, today announced a strategic alliance to bring Thinfilm’s printed electronic technology to Brady’s identification product lines.

“Thinfilm has established itself as the clear leader in commercializing integrated printed electronic systems, and we are pleased to be working with Thinfilm to bring these breakthrough innovations to our customers,” said Matt Williamson, President of Brady’s Global Identification Solutions Business.

Brady’s initial work with Thinfilm is focusing on electronic timing labels for applications in visitor and healthcare identification and tracking. These timing labels will complement Brady’s existing industry-leading products in these areas. “Dynamic labels have the potential to be an important part of our current product offerings, and we see opportunity for Thinfilm’s technology in multiple market segments,” explained Williamson.

In October 2013, Thinfilm demonstrated the first stand-alone printed electronic label, a temperature monitor designed for protecting perishable goods. Thinfilm has extended this circuitry to demonstrate an electronic timer label. A time-lapse video is available at:

Under the terms of the commercial agreement, Brady has secured an exclusive license to Thinfilm’s printed electronic timer system for select applications including visitor and healthcare identification. The companies anticipate this to be the first of multiple applications that will use timing and sensing devices to increase safety, security, productivity and performance. “We believe we are only scratching the surface of what printed electronics will enable for our customers,” added Williamson.

“With Brady’s focus on providing complete customer solutions, they are a perfect partner to work with to deliver printed electronics to multiple markets,” said Dr. Davor Sutija, CEO Thinfilm. “Brady shares our vision and will significantly extend our ecosystem for bringing electronics to cost-sensitive, high-volume applications.”

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products include high-performance labels, signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical and a variety of other industries. Brady’s fiscal 2013 sales were approximately $1.15 billion. The company is headquartered in Milwaukee, Wisconsin and as of July 31, 2013 employed approximately 7,400 people in its worldwide businesses. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at

About Thin Film Electronics ASA

Thin Film Electronics ASA (Ticker: THIN.OL) is a leader in the development of Printed Electronics. The first to commercialize printed rewritable memory, Thinfilm is creating printed system products that will include memory, sensing, display and wireless communication—at a cost-per-functionality unmatched by any other electronic technology. Thinfilm's roadmap of system products integrates technology from a strong and growing ecosystem of partners to enable the Internet of Things by bringing intelligence to disposable goods. Company headquarters are in Oslo, Norway, with product development in Linköping, Sweden, sales offices in San Francisco, USA, and Tokyo, Japan, and manufacturing in Pyongtaek, South Korea.

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