Welcome!

News Feed Item

PivotLink Introduces MarketingACTION -- the New Full Service Solution for Marketing and Customer Analytics

Addresses the Marketing Skills and Knowledge Gap

SAN FRANCISCO, CA -- (Marketwired) -- 01/08/14 -- PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns.

MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications.

MarketingACTION helps marketers accelerate results in areas such as:

  • Customer Acquisition: Best cohorts, marketing channels, offers and content.
  • Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing.
  • Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns.
  • Marketing Attribution: Online marketing effect on both online and offline transactions.
  • Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe.
  • Predictive Analytics: Assess and score likelihood to buy, respond and churn.

According to Benchmark Research from Ventana Research, the lack of qualified staff (79%) and training (77%) are key obstacles in big data analytics success.* The firm finds organizations that deploy predictive analytics gain competitive advantage (68%), particularly in revenue-generating functions such as marketing (70%).**

Tony Cosentino, vice president and research director, Ventana Research, added, "PivotLink's strategy to pair marketing expertise with a proven analytic application that guides data discovery and predictive analytics is compelling. Companies looking to accelerate their time to value by doing analytics on big data in marketing should consider MarketingACTION."

"Most marketing organizations we talk to are severely under-resourced and overcommitted," said Joe Dalton, chief product and marketing officer, PivotLink. "MarketingACTION reflects PivotLink's strong commitment to provide the resources, domain expertise and analytics to help our customers advance to the next stage of marketing maturity, and to do all of this using an affordable monthly subscription model."

MarketingACTION has earned praise from PivotLink customers such as Total Hockey, the exclusive hockey equipment retailer of USA Hockey. The company offers hockey equipment at www.totalhockey.com and stores in Chicago, Detroit, Minneapolis, Philadelphia, Pittsburgh, St. Louis and Washington D.C.

"Having customer data at our fingertips is invaluable, but our lack of marketing resources makes it challenging to leverage the full power of our analytics; MarketingACTION gives us the resources we need to actually act on it," said Rob Bowers, strategy, Total Hockey. "MarketingACTION enables us to accelerate several strategic marketing initiatives in 2014, including identifying and engaging customer segments that will benefit from new value-added services."

Learn more: Visit http://www.pivotlink.com/marketingaction-full-service-analytics, call 1-425-460-1000, or contact us via http://www.pivotlink.com/contact-us.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Freshpair, Kelly-Moore, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.

* "The Challenge of Big Data Benchmark Research presentation," Ventana Research, 2012, http://www.ventanaresearch.com/BGD/
** "Predictive Analytics Benchmark Research white paper," Ventana Research, 2012, http://www.ventanaresearch.com/pat/

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...