|By Marketwired .||
|January 8, 2014 09:22 AM EST||
SAN FRANCISCO, CA -- (Marketwired) -- 01/08/14 -- PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns.
MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications.
MarketingACTION helps marketers accelerate results in areas such as:
- Customer Acquisition: Best cohorts, marketing channels, offers and content.
- Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing.
- Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns.
- Marketing Attribution: Online marketing effect on both online and offline transactions.
- Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe.
- Predictive Analytics: Assess and score likelihood to buy, respond and churn.
According to Benchmark Research from Ventana Research, the lack of qualified staff (79%) and training (77%) are key obstacles in big data analytics success.* The firm finds organizations that deploy predictive analytics gain competitive advantage (68%), particularly in revenue-generating functions such as marketing (70%).**
Tony Cosentino, vice president and research director, Ventana Research, added, "PivotLink's strategy to pair marketing expertise with a proven analytic application that guides data discovery and predictive analytics is compelling. Companies looking to accelerate their time to value by doing analytics on big data in marketing should consider MarketingACTION."
"Most marketing organizations we talk to are severely under-resourced and overcommitted," said Joe Dalton, chief product and marketing officer, PivotLink. "MarketingACTION reflects PivotLink's strong commitment to provide the resources, domain expertise and analytics to help our customers advance to the next stage of marketing maturity, and to do all of this using an affordable monthly subscription model."
MarketingACTION has earned praise from PivotLink customers such as Total Hockey, the exclusive hockey equipment retailer of USA Hockey. The company offers hockey equipment at www.totalhockey.com and stores in Chicago, Detroit, Minneapolis, Philadelphia, Pittsburgh, St. Louis and Washington D.C.
"Having customer data at our fingertips is invaluable, but our lack of marketing resources makes it challenging to leverage the full power of our analytics; MarketingACTION gives us the resources we need to actually act on it," said Rob Bowers, strategy, Total Hockey. "MarketingACTION enables us to accelerate several strategic marketing initiatives in 2014, including identifying and engaging customer segments that will benefit from new value-added services."
Learn more: Visit http://www.pivotlink.com/marketingaction-full-service-analytics, call 1-425-460-1000, or contact us via http://www.pivotlink.com/contact-us.
About PivotLink Corporation
PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Freshpair, Kelly-Moore, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.
* "The Challenge of Big Data Benchmark Research presentation," Ventana Research, 2012, http://www.ventanaresearch.com/BGD/
** "Predictive Analytics Benchmark Research white paper," Ventana Research, 2012, http://www.ventanaresearch.com/pat/
PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 29, 2016 09:15 PM EDT Reads: 253
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Apr. 29, 2016 09:00 PM EDT Reads: 1,519
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Apr. 29, 2016 08:30 PM EDT Reads: 1,738
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
Apr. 29, 2016 07:30 PM EDT Reads: 2,398
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Apr. 29, 2016 05:15 PM EDT Reads: 1,685
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Apr. 29, 2016 04:30 PM EDT Reads: 618
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
Apr. 29, 2016 04:30 PM EDT Reads: 1,766
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 29, 2016 03:45 PM EDT Reads: 1,597
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 29, 2016 03:30 PM EDT Reads: 1,659
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
Apr. 29, 2016 03:15 PM EDT Reads: 1,536
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 29, 2016 03:00 PM EDT Reads: 844
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 29, 2016 02:45 PM EDT Reads: 845
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Apr. 29, 2016 02:30 PM EDT Reads: 1,403
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 29, 2016 02:30 PM EDT Reads: 1,407