Welcome!

News Feed Item

PivotLink Introduces MarketingACTION -- the New Full Service Solution for Marketing and Customer Analytics

Addresses the Marketing Skills and Knowledge Gap

SAN FRANCISCO, CA -- (Marketwired) -- 01/08/14 -- PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced PivotLink MarketingACTION -- an all-in-one analytic solution that delivers relevant, timely marketing actions to B2C marketers. Leveraging marketing expertise and predictive analytics often found in much larger organizations, MarketingACTION equips mid-sized and smaller retailers with actionable insights for effective customer acquisition, development, retention and winback campaigns.

MarketingACTION enables retailers to add marketing and customer analytics experts to their team at a fraction of the cost of hiring resources. Powered by PivotLink's Customer PerformanceMETRIX application and data center, MarketingACTION delivers strategic recommendations and tactical actions based on data from the customer's operational marketing systems, including email marketing, social marketing, and other applications.

MarketingACTION helps marketers accelerate results in areas such as:

  • Customer Acquisition: Best cohorts, marketing channels, offers and content.
  • Customer Development: Best upsell, cross-sell and ecommerce to in-store offers and timing.
  • Customer Retention/Winback: Minimize churn and identify best offers, channels and timing for winback and loyalty campaigns.
  • Marketing Attribution: Online marketing effect on both online and offline transactions.
  • Marketing Budget Optimization: Optimal spend recommendations by objective, channel, segment, timeframe.
  • Predictive Analytics: Assess and score likelihood to buy, respond and churn.

According to Benchmark Research from Ventana Research, the lack of qualified staff (79%) and training (77%) are key obstacles in big data analytics success.* The firm finds organizations that deploy predictive analytics gain competitive advantage (68%), particularly in revenue-generating functions such as marketing (70%).**

Tony Cosentino, vice president and research director, Ventana Research, added, "PivotLink's strategy to pair marketing expertise with a proven analytic application that guides data discovery and predictive analytics is compelling. Companies looking to accelerate their time to value by doing analytics on big data in marketing should consider MarketingACTION."

"Most marketing organizations we talk to are severely under-resourced and overcommitted," said Joe Dalton, chief product and marketing officer, PivotLink. "MarketingACTION reflects PivotLink's strong commitment to provide the resources, domain expertise and analytics to help our customers advance to the next stage of marketing maturity, and to do all of this using an affordable monthly subscription model."

MarketingACTION has earned praise from PivotLink customers such as Total Hockey, the exclusive hockey equipment retailer of USA Hockey. The company offers hockey equipment at www.totalhockey.com and stores in Chicago, Detroit, Minneapolis, Philadelphia, Pittsburgh, St. Louis and Washington D.C.

"Having customer data at our fingertips is invaluable, but our lack of marketing resources makes it challenging to leverage the full power of our analytics; MarketingACTION gives us the resources we need to actually act on it," said Rob Bowers, strategy, Total Hockey. "MarketingACTION enables us to accelerate several strategic marketing initiatives in 2014, including identifying and engaging customer segments that will benefit from new value-added services."

Learn more: Visit http://www.pivotlink.com/marketingaction-full-service-analytics, call 1-425-460-1000, or contact us via http://www.pivotlink.com/contact-us.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Freshpair, Kelly-Moore, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.

* "The Challenge of Big Data Benchmark Research presentation," Ventana Research, 2012, http://www.ventanaresearch.com/BGD/
** "Predictive Analytics Benchmark Research white paper," Ventana Research, 2012, http://www.ventanaresearch.com/pat/

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:

Joanna Rustin
PivotLink
415-544-5222
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.